The Wikimedia Foundation (which operates the Wikimedia sites) is a non-profit funded by donations. The vast majority of these are small donations by readers. The Foundation occasionally places fundraising "banners" on Wikimedia websites via the CentralNotice extension in order to help raise this money. In the past these banners were mainly part of an annual fundraising drive, usually around December.
As of 2013, fundraising is moving to a year-round activity, with banners appearing for a low percentage of all page views. In addition the number of times a user will see a fundraising banner is now limited by setting a cookie on their machine. Banner variations can also be targeted to specific countries and languages.
When clicked the banner brings the potential donor to a landing page either on donate.wikimedia.org or payments.wikimedia.org. A wide variety of payment methods and local currencies are supported, and with some of these it is possible to set up a recurring donation. Banners and landing pages are translated into as many languages as possible by volunteers (see Fundraising/Translation).
Currently two Wikimedia chapters run fundraising banners and receive donations from them in their respective countries: Wikimedia Deutschland (Germany) and Wikimedia CH (Switzerland). Contact details and more information can be found at Fundraising/Chapters.
- To raise the required amount of funds, whilst minimising annoyance to our users
- To increase public awareness of the Wikimedia movement, its mission and its non-profit nature
- IRC channel: #wikimedia-fundraising (publicly logged)
- Mailing list: fundraiser (archive). This is the open-subscription and public successor of the now closed private fundraising list (see Mailing lists/Fundraising).
Some issues to consider:
- How to translate donation messages, How to announce the fund drive in many languages at once
- Where to put translation messages on the main page, on other pages, on talk/user pages?
- How to promote the fund drive outside the wikiverse
- Generate Fundraising ideas
- Funding & fundraising: current practices & ideas: some notes about Rand presentation at Wikimania 2009
- Fundraising facts
- Fundraising Messaging Platform
- /FAQ – a generic (not year-specific) questions and answers document
|Date||Category||Key pages / notes|
|Sep/Oct 2007||Fundraising 2007|
|Dec 2006||Fundraising 2006|
|Sep 2004||Fundraising 2004||The September fundraiser, hot on the heels of the 1 million article press release, raised 60,000 USD in 2 weeks.|
|July 2004||n/a||A mid-summer fundraiser was held for new machines.|
|Dec/Jan 2003-04||n/a||Following a server catastrophe, a fundraiser brought in ~30,000 USD in about one week.|
|Oct 2003||n/a||First experiments with fundraising drive.  Also, the Brion Vibber Laptop Fund brought in more than enough to get Brion (at the time a volunteer software developer and administrator) a new machine. |