From Meta, a Wikimedia project coordination wiki
Banner text
A: Help us change the world / Support Free Knowledge
B: Help us change the world / Donate today to support free knowledge
Same number of people saw both banners
1052 clicked A (57% of total clicks)
807 clicked B (43% of total clicks)
Landing page text
Donor form only
form, Jimmy quote, donor quotes
Donor form only
form, Jimmy quote, donor space
Clicks from each banner were directed 50/50 to each landing page
8 hit donate (.76% of A's clicks)
9 hit donate (.86% of A's clicks)
2 hit donate (.25% of B's clicks)
3 hit donate (.37% of B's clicks)
Completed donations
0 actually donated (0% of A's clicks)
3 actually donated (.28% of A's clicks)
0 actually donated (0% of B's clicks)
1 actually donated (.12% of B's clicks)
Total donated (Which combo won?)
$0.00 (0% of A's donations)
$146.58 (100% of A's donations)
$0.00 (0% of B's donations)
$3.00 (100% of B's donations)
Which Banner won?
$146.58 (98% of total)
$3.00 (2% of total)
Consolidated banner click data
Detailed banner click data Notes:
Google and Bing Cache: User clicked the banner while looking at a cache from the search engine
ProxyWay: Open Proxy
Googleusercontent: User clicked the banner while using google to translate the page
NONE: No referral data
Project
Banner 3 / LandingA
Banner 3 / LandingB
Banner4 / LandingA
Banner4 / LandingB
enWiki
448
480
387
352
enWikinews
1
1
0
0
enWiktionary
4
5
0
2
googleusercontent
4
3
3
7
enWikibooks
0
0
0
2
enWikiquote
0
1
0
0
enWikisoure
0
0
0
1
SpeciesWiki
0
0
1
0
MetaWiki
24
10
5
2
WikimediaFoundation
1
0
1
0
mediawiki
5
2
1
1
Commons
6
11
4
3
Bing Search Cache
0
0
2
0
Google Search Cache
1
0
0
0
ProxyWay
0
0
1
0
NONE
15
30
16
16
consolidated landing page data
Detailed landing page statistics 
