Fundraising 2012

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Fundraising 2012 Noticeboard
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This noticeboard is for announcements, updates and testing news related to 2012 fundraising from staff at the Wikimedia Foundation and from representatives of the Wikimedia Chapters.

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Check out the results from our latest test!


Test in US May 4, 2012

We're running an hour long banner and landing page test in the US Friday 7am Pacific to anonymous users. Details and results will be posted after analysis. Thanks Meganhernandez (talk) 10:27, 4 May 2012 (UTC)


Periodic testing in the US

After a few months off, the fundraising team has a bunch of new ideas to test. The first test will be Thursday, April 12th at 9:00a PDT (16:00 UTC) on English Wikipedia and geo-targeted to the United States. We will post updates and results after each test.

Peter Gehres (WMF) (talk) 04:17, 12 April 2012 (UTC)


Short banner test in Spain April 10, 2012

We'll be showing a banner on es.wikipedia.org to anonymous users in Spain. Users will be asked to fill out a survey to help with localization research in Spain. The banners should run for about an hour.

Thanks,

Meganhernandez (talk) 00:43, 10 April 2012 (UTC)


Announcement: Regional Fundraising Tests Starting Soon!

On the next couple of days we will be kicking off our Regional Fundraising Tests, targeting the countries that we took down for 10 days during our Annual Fundraiser last year. Our main goal is to provide an improved donor experience in each of these countries while decreasing the number of fundraising days.

The campaigns will be grouped by region (e.g. Africa, Asia, Middle East) for better efficiency as we work on localizing currencies, ask strings and local appeals.

Our first test will be on a few Portuguese and English speaking countries in Africa (specifically MZ, AO, CV, GW, ST, BW, NA, ZW), and it will last from 02/07 up to 02/14 (only 7 days!!). This test has the goal to compare the Jimmy appeal vs a local appeal as well as compare high vs low ask strings.

Ppena (WMF) 00:56, 7 February 2012 (UTC)

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