Research:Mobile Strategy Research
| Mobile Strategy Research | |
|---|---|
| main contact |
Mani Pande
Parul Vora
|
| WMF contact | Parul Vora and Mani Pande |
| start | 2011-January |
| end | 2011-October |
| status | |
| fields | human–computer interaction ethnography sociology psychology |
| open access |  |
 Wikimedia research projects |
|
Contents |
[edit] Key Personnel
[edit] Research Partners
- Mosoci India (User experience research in India). Now christened Convo
- IBOPE (User experience research in Brazil)
- Resolve Market Research (Support in survey research)
- Answer Lab (User experience research in the US)
[edit] Project Summary
In 2010, the Wikimedia Foundation developed a five-year strategic plan, which includes development of our mobile applications and properties as well as a geographic focus on India, Brazil, Russia, Turkey, and Egypt/Arabic speaking countries. The Wikimedia Foundation currently maintains a mobile gateway (m.wikipedia.org) that allows users to access Wikipedia in different languages through mobile devices. Additionally, WMF also has an official iPhone application (which one, link?) which is downloaded ~150,000 times per month. There are also a number of third-party iPhone, iPad, and Android apps, the most popular of which include Wikipanion/Wikipanion Plus, Articles, and Quickpedia. We estimate that X% of Wikipedia users worldwide currently accesss Wikipedia through these mobile pathways.
[edit] Objectives
- To get a broad understanding of how Wikipedia readers access, read, search, consume, or otherwise use Wikipedia content on mobile devices.
- To observe and understand Wikipedia editor's current editing practices, with an emphasis on mobile devices but to also including desktop and laptop computers and other devices used in their editing processes.
- To get insights on cultural and technical ecology of Wikipedia in different geographies and environments, specifically the US, India and Brazil. Specifically to identify notable behaviors; preferences; barriers; mobile + data services, brands, and platforms; and content delivery that can develop our mobile growth.
- To identify both needs + opportunities for mobile accessibility and development in US, Brazil, and India that can be extended to our entire community and users.
- To present needs + opportunities and prioritize in collaboration with the mobile business + design + development team.
[edit] Works in Progress
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| India | User experience research conducted in New Delhi and Bangalore. For details, see here.
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| Brazil | User experience research conducted in Sao Paulo, Salvador, and Porto Alegre. For details, see here.
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| United States |User experience research conducted in San Francisco, Chicago and Dallas. For details, see here.
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|Mobile Survey |Quantitative survey conducted in key geographies in nine languages. For details, see here.
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|India Brazil Mobile User Research Report | Report that outlines User experience research conducted in India and Brazil. For details, see here.
[edit] Methods
[edit] Dissemination
[edit] Wikimedia Policies, Ethics, and Human Subjects Protection
Wikimedia consent form (link to Geoff's updated consent form)
[edit] Benefits for the Wikimedia community
A better mobile experience.
[edit] Time Line
See here.
[edit] Funding
Funding for this work is provided by the Wikimedia Foundation.
[edit] References
[edit] External links
See the original Strategy page here.
[edit] Contacts
Parul Vora and Mani Pande
