Research:Mobile Strategy Research
This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.
Key Personnel[edit]
Research Partners[edit]
- Mosoci India (User experience research in India). Now christened Convo
- IBOPE (User experience research in Brazil)
- Resolve Market Research (Support in survey research)
- Answer Lab (User experience research in the US)
Project Summary[edit]
In 2010, the Wikimedia Foundation developed a five-year strategic plan, which includes development of our mobile applications and properties as well as a geographic focus on India, Brazil, Russia, Turkey, and Egypt/Arabic speaking countries. The Wikimedia Foundation currently maintains a mobile gateway (m.wikipedia.org) that allows users to access Wikipedia in different languages through mobile devices. Additionally, WMF also has an official iPhone application (which one, link?) which is downloaded ~150,000 times per month. There are also a number of third-party iPhone, iPad, and Android apps, the most popular of which include Wikipanion/Wikipanion Plus, Articles, and Quickpedia. We estimate that X% of Wikipedia users worldwide currently accesss Wikipedia through these mobile pathways.
Objectives[edit]
- To get a broad understanding of how Wikipedia readers access, read, search, consume, or otherwise use Wikipedia content on mobile devices.
- To observe and understand Wikipedia editor's current editing practices, with an emphasis on mobile devices but to also including desktop and laptop computers and other devices used in their editing processes.
- To get insights on cultural and technical ecology of Wikipedia in different geographies and environments, specifically the US, India and Brazil. Specifically to identify notable behaviors; preferences; barriers; mobile + data services, brands, and platforms; and content delivery that can develop our mobile growth.
- To identify both needs + opportunities for mobile accessibility and development in US, Brazil, and India that can be extended to our entire community and users.
- To present needs + opportunities and prioritize in collaboration with the mobile business + design + development team.
Works in Progress[edit]
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| India
| User experience research conducted in New Delhi and Bangalore. For details, see here.
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| Brazil
| User experience research conducted in Sao Paulo, Salvador, and Porto Alegre. For details, see here.
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| United States
|User experience research conducted in San Francisco, Chicago and Dallas. For details, see here.
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|Mobile Survey
|Quantitative survey conducted in key geographies in nine languages. For details, see here.
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|India Brazil Mobile User Research Report
| Report that outlines User experience research conducted in India and Brazil. For details, see here.
Methods[edit]
Dissemination[edit]
Wikimedia Policies, Ethics, and Human Subjects Protection[edit]
Wikimedia consent form (link to Geoff's updated consent form)
Benefits for the Wikimedia community[edit]
A better mobile experience.
Time Line[edit]
See here.
Funding[edit]
Funding for this work is provided by the Wikimedia Foundation.
References[edit]
External links[edit]
See the original Strategy page here.
Contacts[edit]
Parul Vora and Mani Pande