商标方针
最終商標政策在wikimediafoundation.org上可用。此頁面上的文字僅僅是一個草案，而不是政策的正式版本。
我可以使用維基媒體商標嗎？
- 本摘要不是一份法律文件。
維基媒體商標代表著通過一個開放協作的過程形成的自由的教育性內容。商標保護加強了維基媒體商標和它們所代表的項目之間的聯繫。保護起到確保這些標記只使用於推廣我們使命的活動之作用。
當瀏覽者於網站左側欄位看見維基媒體商標，應相信渠等正閱讀之網站係經維基百科嚴格且透明之編輯程序所編輯，內容具備公正、扼要且高品質之水準。同樣地，當在網站或商品上看見維基媒體商標，瀏覽者亦應信賴渠等對於維基媒體所投入之努力的印象。
維基媒體的商標名譽源自一群勤勞和熱情的志願者，而維基社群亦已成為領先的線上免費教育資源來源。為保護社群為維基所付出的一切努力，我們按照社群的方向預備了這個政策。此政策確保我們商標的使用將與維基媒體的宗旨和動向一致。
我們分享知識的使命依靠並鼓勵自由演講。To make it really easy to share knowledge, this trademark policy embraces all free-speech protections built into trademark law to the broadest extent possible. The trademark policy also seeks to minimize the hurdles of trademark licensing. We are particularly liberal in approving uses by the Wikimedia community that are closely aligned with our mission.
為了令社群成員能更容易使用我們的商標，這個政策也帶來了一些創新的商標方案，例如授權社群成員隨意使用維基媒體商標。它亦同時允許社群在沒有得到商標使用許可的情況下將商標用於有關的活動和推廣工作。此政策更增設了「維基牌照」服務，方便其他使用者透過電郵申請使用我們的商標。這真是太「快」了！
1 本政策適用範圍？
1.1 「維基媒體商標」
本政策適用於維基媒體基金會的所有商標。這些商標既有註冊商標，也有未註冊商標，包括每個維基媒體站點的非藝術化文字標誌和商業外觀。你可以在這裡查看我們的商標的不可排他列表。在本方針中，我們將它們稱為「維基媒體商標」，或簡稱為「標記」。
1.2 維基媒體商標的「使用」
本政策適用於所有你想要使用維基媒體商標的情形。本政策的第2節適用於這些標記的所有使用情形。其他節只適用於不需要單獨許可的使用情形，需要商標使用許可協議的使用情形，或被維基媒體基金會所承認的地區分會、專題組織和用戶團體持有的協議限定的使用情形。如果你的商標使用許可協議中的某些條款與本政策不一致，你應該遵守許可協議的條款。
1.3 「我們」或「維基媒體基金會」
本政策規定了維基媒體基金會持有的商標的使用情形。本政策有時會將維基媒體基金會簡稱為「我們」。
1.4 「你」
當你想要使用維基媒體商標時，本政策適用於「你」，並說明了你可以如何使用這些標記。「你」可能指一個維基媒體社區成員、地區分會、專題組織或用戶團體。「你」也可能指一個無關的個人或組織。
1.4.1 社區成員
The Wikimedia community includes everyone who contributes to a Wikimedia site in furtherance of our mission. It also includes members and staff of chapters, thematic organizations, user groups, and the Wikimedia Foundation.
The members of the Wikimedia community share a common mission of creating and distributing free educational content. They are the core of the Wikimedia movement. Accordingly, community members may freely use the Wikimedia Community logo. They are also free to use all Wikimedia marks on the Wikimedia sites and for Wikimedia community-focused events, as well as outreach work without obtaining a trademark license. Community members can also easily fill out a Quick License for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that require an ordinary trademark license.
1.4.2 地區分會、用戶團體和專題組織
被維基媒體基金會所承認的地區分會、用戶團體和專題組織被稱為「運動組織」。它們獨立於維基媒體基金會，支持並推廣維基媒體網站。這些團體與維基媒體基金會達成協議，允許它們使用特定的維基媒體商標。任何用途原則上應該推廣維基媒體的使命。一個組織要在它的協議所規定的範圍之外使用這些標記，可以申請一份單獨的商標使用許可協議，或在用途不需要許可協議時簡單地遵守本政策。一個組織當然始終可以選擇自己的名稱、標誌和域名。這樣並不需要使用我們的標記。
1.4.3 其他組織或個人
Wikimedia sites are so well-known that authors and script writers frequently want to portray them in books and movies. Similarly, other companies may want to reuse content from Wikimedia sites in web or mobile applications. In doing so, these individuals and companies may want to display our marks in movies, books, apps, or other media.
As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it is important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it does not display any Wikimedia mark more prominently than its own logo or name. It's helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. Such use is never allowed without a trademark license.
1.5 「使命」
The Wikimedia marks should be used only for activities that promote our mission, which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."
2 如何使用維基媒體商標
2.1 適當的形式
您可以使用文字標誌作為適當名稱（諸如「維基百科很給力」）或者形容詞（諸如「維基媒體站點對我灰常有用」）。這也包括任何維基媒體標誌的官方譯名和轉寫。
在維基媒體站點，您可以以任何形式使用標誌。您也可以再組合文字標識和標誌，將它縮寫並加入。
維基媒體站點以外，您只可以使用完整的維基媒體原始文字標識（諸如「維基教科書」）。標誌不應在沒有基金會的同意下修改。我們需要確保我們的標誌比起其他標誌的固有特性。
2.2 聲明或商標符號
在合理情形下，請在維基媒體網站外使用標記時附上該聲明：
「[列於這裡的文字商標/標誌名稱]是維基媒體基金會的商標，經維基媒體基金會許可使用。這不代表維基媒體基金會贊同我們或我們附屬於維基媒體基金會。」
The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under Section 3.4.
If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the Visual Identity Guidelines. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).
Regardless of whether you use a notice or a trademark symbol to identify your use of Wikimedia marks, please make sure that your use does not suggest endorsement by or affiliation with the Wikimedia Foundation.
3 何時可以不申請許可而使用維基媒體商標
3.1 商標在維基媒體站點上的使用
3.2 以社區為中心的活動
You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and WikiCons.
舉個例子，你可以在你創辦的編輯馬拉松活動的橫幅圖和通知單中使用維基百科球形拼圖標誌。
本規定不會允許您為了捐助活動使用標誌。
3.3 推廣及招聘新的編者
You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an edit-a-thon.
本規定不會允許您為了捐助活動使用標誌。
3.4 社群標誌使用
3.5 在維基站點以外的討論（合理使用）
文字標誌一些時候可能會有特定的意思，此時應尋求專家幫助（諸如「蘋果」或「臉書」）。設定上，我們的文字標誌在創建之前沒有任何意義。但如果相應文字被創建成維基媒體網站，那麼您在本站以外使用時應遵守美國和您所在國家的版權法律中涉及合理使用的條例。
3.6 連結到維基網站（作識別之用）
您可以在以下情況使用非藝術化文字標誌（諸如「維基百科」）：
- 一個維基媒體站點或專用於討論維基媒體項目的文字中（諸如「我喜歡閱讀維基百科上的維基導遊條目。」）。
- 不具誤導性的維基媒體內容的衍生作品（例如「本站點的百科內容來自維基百科」）。
您也可以使用所有維基媒體標誌在您的站點作為超連結至維基媒體站點。用於超連結的標誌應當遵守視覺識別方針（諸如您可以適當調整大小，但請勿做出除此之外的其他修改，除非您所在維基正在度過某紀念日諸如該維基建站X周年或突破X萬條目）。
下面是其他一些無需許可即可使用的情況：
3.6.1 新聞報導
你可以在誠實地談及有關維基計劃的報道和新聞稿時使用維基商標。
3.6.2 個人博客和社交媒體
基於社交自由原則，您可以在您的個人博客、微博和/或社交網站使用我們的標誌。但請不要將自己偽裝成「維基媒體基金會的一部分」，除非已獲社群認可。有鑑於安全原因，請不要擅自在您的網站背景、頭像、博客簡介、博客名稱和/或您的社交網站用戶名中凸顯維基媒體標誌。維基媒體社群標誌則根據章節3.4而除外。
3.6.3 藝術、科學、文學、政治和其他非商業性使用
您可以在藝術、科學、文學、政治作品中使用維基媒體標誌來談論維基媒體站點。
但如果您想將維基媒體標誌放在您的書籍封面上，或者在電影中使用維基媒體標誌，或者組織一場可能被認為是維基媒體基金會主辦的活動或演示，請向我們申請。欲了解詳情，請參見章節4。
您也可以將商標用於諷刺或開玩笑，或用於製作撲克牌。這是為了減輕一些維基媒體用戶編輯條目時所承受的巨大壓力，對於治療「抑鬱症」等慢性「精神疾病」可能有很大幫助。
3.7 製作自用的周邊物品
4 需要許可的特殊使用
不符合章節3或章節5的使用應該請求商標許可。本章節只說明何時請求許可。
When you use our marks under a trademark license, you need to comply with its terms as well as with this trademark policy. If some term in your license is inconsistent with this policy, you should follow that license term. Movement organizations will only need a separate license when the use is not already authorized by their organizational agreements with the Wikimedia Foundation or this policy.
4.1 特殊社群使用的快速許可協議
快速許可協議是一個用於特殊社群用途的簡單協議，諸如維基愛古蹟和GLAM活動。它可在元維基找到。您可以通過在郵件中簽署它並發送到trademarks@wikimedia.org以很快使用。這並不需要經過任何用途審查。
4.1.1 照片競賽
照片競賽允許人們以自由版權收集優秀圖像並上傳至維基共享資源。此時您也應該簽署快速協議用於飛行器、海報、演示文稿、網站和社交網絡對競賽的宣傳。如果您是一個運動組織您已經有了一個理由同意此協議。
4.1.2 GLAM-Wiki活動
You may use the marks in a collaboration with someone outside of the Wikimedia movement with a Quick License. This license applies to collaborations with parks, museums, libraries, and other cultural institutions to share their information with the world through the Wikimedia sites. If you are a movement organization, you may already have an agreement that covers GLAM-Wiki initiatives.
Some GLAM initiatives include Wikipedians in Residence – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a Quick License to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
4.2 域名
將維基媒體商標註冊或使用於全部或部分網域名稱必須事先獲得授權。為避免混淆維基媒體使用者，請避免以外觀、發音近似或包含誤寫之維基媒體商標註冊網域名稱。
4.3 活動與會議
如果你計劃舉辦要使用維基媒體商標的公眾活動或會議，你需要一份商標使用許可協議。
在您為活動申請商標許可時，應該包含下列信息。
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當您獲得了商標許可，它將僅適用於您申請的活動。如果您想再次舉辦活動，則需另外申請許可。
4.4 出版物
如果您希望使用維基媒體標誌用於出版物，除非您的使用行為符合美國商標法或您所在國家相關法律的合理使用或特殊使用情形，否則您需要請求授權。
當您請求出版物的商標使用授權時應該包含以下信息。
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When you obtain a trademark license, it will only apply to the specific publication in your request. You will need to apply for a new license if you want to make another publication.
4.5 電影和電視節目
如果你想要在電影、單集電視節目或在線產品中使用維基百科標誌，你需要一份商標使用許可協議。
在您為電影或電視節目申請商標許可時，應該包含下列信息。
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所獲得的商標許可僅適用於您申請的電影、電視節目或在線產品。如果您想再次拍攝電影或電視節目，則需另外申請許可。
4.6 商品
你也可以將維基媒體商標用於商業產品，當：
- 你獲得了維基媒體基金會的商標使用許可協議；
- 你遵守我們的視覺識別方針；並且
- 如果您要捐助維基媒體基金會，您應當在售價中如實標註其中有多少資金將捐出。
5 禁止使用的情況
5.1 誤導性的鏡像和仿製網站
請不要創建模仿維基媒體站點「界面外觀」的網站，尤其是模仿維基百科的條目。如果您有合理的理由創建仿製網站，請聯繫我們：trademarks@wikimedia.org。
如果您是想通過安裝MediaWiki軟體建立一個wiki站點，或者您複製內容只是為了開玩笑，您就不需要聯繫我們。
如果您創建一個鏡像站點，請務必註明維基媒體站點的授權聲明。加入一個連接至此方針頁面的連接以及聯繫我們的方式。請不要在鏡像站點內使用我們的商標。
5.2 連結至非維基媒體網站
5.3 失實陳述
When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.
6 商標濫用行為
6.1 報告濫用行為
對抗商標濫用行為非常重要。我們投入了大量的精力處理商標侵權行為，因為我們想要保護社區創造的富有價值的商標權利。如果你發現侵害權利的標記使用情形，請告訴我們！直接發送郵件至legal-tm-vio@wikimedia.org或在這裡報告。我們真心感謝你的幫助！
6.2 濫用情形的許可取消
We may revoke the right to use the Wikimedia marks under this policy at any time by providing notice in any manner if we determine that a trademark use is inconsistent with our mission or could harm community members, movement organizations, or the Wikimedia Foundation.
7 商標政策的修訂和譯文
7.1 本商標政策可以遵循以下方式修訂：
- We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to WikimediaAnnounce-L or a similar mailing list. The community can then comment for at least 30 days.
- For minor changes or changes required by law, when possible we will provide three days' notice to WikimediaAnnounce-L or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.
- 本節不適用於用戶友好摘要、常見問題、商標權政策目的陳述、商標申請表和侵權行為報告表。它們不屬於本商標政策，始終可以不經通知而修訂。
7.2 商標政策的譯文
如果此商標政策的任何翻譯文本與原始英語版本意思不一致，您應該遵循原始英語版本。
7.3 疑問
如果你對你的使用是否符合本政策或當地的商標法規感到不確定，請毫不猶豫地聯繫我們trademarks@wikimedia.org。
我們制訂商標政策的目的
This statement isn’t a part of the trademark policy. It’s not even a legal document.
這只是簡短介紹我們制訂新商標政策的背景。
The Wikimedia marks represent the goodwill created by the many volunteers that make up the Wikimedia community. That is why internet users can trust that sites bearing Wikimedia marks contain free and neutral educational content developed by committed Wikimedians through good faith collaboration. Ensuring that the Wikimedia marks are only used consistently with our mission helps protect the community’s hard work and the reputation of the Wikimedia sites.
1. 商標政策平衡了社群的兩個訴求
The decentralized nature of the Wikimedia sites allows passionate contributors all over the globe to serve the mission of free knowledge. The first interest is therefore to ensure that contributors can easily use the Wikimedia marks in their work. The second interest is to protect the reputation of the Wikimedia marks. The marks signify educational content generated through an open and collaborative process. The reputation of the marks is particularly important given that the content that they represent is delivered digitally over the internet and could easily be misrepresented to the unwary user.
In order to serve the Wikimedia community interests, we need to apply trademark law creatively. The principles of trademark law were not developed with our unique organizational model in mind. But our goal is to make trademark protection work smoothly for our community. The trademark policy therefore respects the demands of trademark law while facilitating the use of the marks by the Wikimedia community.
2. 為何使用商標？
Trademarks allow a user to trust her or his intuition that a mark she or he recognizes will in fact lead her or him to the work that she or he is seeking. Trademark protection is not an intellectual property right that can be established or sold separately from the work that it represents. It is nowhere near as restrictive as copyright or patent protection. Those doctrines have demanded that we adopt open license approaches—such as Creative Commons and GNU GPL—to make the law better serve our mission. There is no equivalent open trademark license that we can adopt. Yet the unique contours of trademark law allow us to creatively make it work in our favor. It allows liberal re-use of Wikimedia content, while preserving the integrity of the Wikimedia sites. Because of our distinct trademarks, readers will instantly know which educational material has been created in the wiki way by our community.
- 2.1 商標政策如何避免商標的不當使用
- Trademark rights help safeguard the marks that represent the Wikimedia movement from misuse. People may use the marks misleadingly because of the popularity of the Wikimedia sites. Some try to make their own websites or services more appealing by using our marks. Others misappropriate the marks or the general appearance of the Wikimedia sites to attract attention. But that attention is misguided because the marks are used to pass off work that is not genuine Wikimedia content. If we were to permit this, users may mistakenly believe that this inferior content was produced by the Wikimedia community and their opinion of the Wikimedia sites would dwindle.
- For example, nobody likes to see sham Wikipedia articles created solely to promote companies in a way that is inconsistent with our mission. Similarly, cybersquatters often try to register common misspellings and variations of the Wikimedia marks in domain names. They do so to redirect users looking for the Wikimedia sites to advertising and other unrelated content. They can, for example, lead users to sites designed to spread malware by encouraging them to click on a pop-up ad stating, "Congratulations! You are the millionth visitor!" They can also expose users to phishing scams by asking them to enter their password on a page that looks like a Wikimedia site. These are all examples of misuses that we can fight using trademark rights. We need to retain the right to pursue these kind of misuses to protect the hard work of the Wikimedia community.
- 2.2 The importance of free speech in the trademark doctrine ensures that the Wikimedia trademarks do not interfere with free knowledge.
- Our mission of sharing knowledge relies on and encourages free speech. Trademark protection can exist in this ecosystem, as the doctrine leaves a lot of room for speech-related activities. For instance, the unique fair use doctrine under trademark law allows any use of a wordmark in a non-trademark sense (i.e. when the word could mean something other than the trademark). Trademark law also has a "nominative use" doctrine. This doctrine allows free uses of a mark to refer to the item branded with that name. Finally, trademark law also embraces use of marks in art and political speech. This spectrum of free uses of a trademark distinguishes this body of law from intellectual property rights like copyright and patent.
- By employing trademark protection over the Wikimedia marks, we do not impede these types of uses by anyone. Our liberal approval of trademark requests will further ensure that community members can easily use the Wikimedia marks to promote the mission, even for non-fair use purposes.
3. How we maintain our trademark rights.
To preserve the Wikimedia trademarks for the movement, we need to monitor for misuses and carefully license the marks. Misleading uses can weaken the connection between a mark and the goodwill that it represents, potentially resulting in loss of trademark rights. It could cause us to lose our ability to protect against other misleading or abusive uses. This is why it is important to keep track of the uses of the Wikimedia marks and to take action against misleading uses.
Similarly, trademark law requires trademark holders to monitor the quality of the work that is allowed to carry the trademarks under a license. Failure to control the quality through a license and monitoring can result in "naked licensing," causing a trademark holder to lose its rights. It is therefore important to require a level of quality that reflects a quality of the Wikimedia sites and reputation.
4. Facilitating trademark uses that promote the Wikimedia mission.
While we have certain legal obligations, we don’t want trademark requirements to be an obstacle for the work of the Wikimedia community. The trademark policy seeks to facilitate the ease of licensing Wikimedia marks. Many uses are also specifically permitted by the trademark policy and don’t require separate permission. Other uses fall under the many fair use categories, which we also outline for users in the policy.
We are also thinking creatively about how we can make it easier for community members to use the marks to further the Wikimedia mission. To that end, we have introduced a liberal solution in the trademark policy for particular uses of Wikimedia marks called the "Quick License." It is a Quick License because instead of requesting a license and waiting for it to be prepared, community members just need to fill it out and email it to trademarks@wikimedia.org. While the Quick License makes trademark use easier for common community uses, it includes some measures to maintain trademark protection of the Wikimedia marks. The license includes a quality control requirement and a reservation of a right to terminate the license if a mark is used in a way that is inconsistent with the Wikimedia mission.
5. 新的變化是？
Other than introducing a number of liberal solutions to assist community members in their work, the new trademark policy has very few substantive changes. We have focused on clarifying our trademark policy and practice as much as possible to make the use of the marks easier. Community members provided a lot of comments about trademark provisions that were previously ambiguous. We have worked to clarify those and other provisions in the new trademark policy and FAQs. We want the policy to be easily navigated and understood. We have therefore introduced a user-friendly summary at the beginning of the trademark policy that links to relevant provisions of the policy. We have also significantly expanded the FAQs and interlinked them with relevant provisions in the policy. The language of the policy and the FAQs was further tested under various readability indices to make sure that we wrote them in a straightforward way. Finally, we have introduced forms for requesting trademark licenses and reporting misuses that we hope will make those two processes smoother.
商標政策常見問題
這些常見問題不是商標政策的組成部分。它們也不是一份法律文件。但是我們希望它們能給你提供幫助。:)
0 商標政策簡介
0.1 什麼是商標保護(trademark protection)？
商標法(trademark law)保護著某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。
0.2 什麼是「維基媒體網站(Wikimedia sites)」？
維基媒體基金會運營很多自由軟體和自由內容站點，列表見此：我們的計劃。
1 本政策適用範圍？
1.1 什麼是「文字標誌(wordmark)」？
顧名思義，就是只由文字組成的商標，諸如「Wikipedia」或「Wikimedia」等計劃網站名。另外，這也包括任何官方譯名和轉寫（諸如「維基百科」）。
1.2 什麼是「非藝術化文字標誌(non-stylized wordmark)」？
非藝術化文字標誌就是「維基媒體」及其計劃的通用名稱，諸如「維基百科」、「維基詞典」等。相比之下，藝術化文字標誌就是在這些名字基礎上適當修改文字結構諸如字體。諸如「維基百科」文字標誌藝術化後就是
。無論文字標誌是否藝術化均屬於維基媒體基金會的商標。
1.3 什麼是「商用外觀(trade dress)」？
對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。
1.5 為何運動組織不能任意地使用商標？
身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裡閱讀更多相關資料。
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 如何使用維基媒體商標
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。
2.3 你們說的「在維基媒體站點以外」是指什麼？
也就是不在維基媒體基金會控制的站點使用商標，例如：維基百科、維基共享資源、維基詞典、維基數據、維基語錄、維基教科書、維基文庫、維基物種、維基新聞、維基學院、維基導遊和元維基。回顧商標政策，維基媒體實驗室的標誌也被視為維基媒體站點標誌。另外，您可以在站外使用這些標誌用於編輯馬拉松。
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 我可以翻譯這些商標的文字麼？
您應該在維基媒體網站的框架下翻譯這些商標的文字。
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please don't change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 我可以使用標誌的高清版麼？
是的！這裡請。
2.9 我在哪裡注釋商標提醒？
儘可能在顯眼的位置例如註腳。當有人閱讀您的文檔、訪問您的網站或觀看您的電影時應能較容易的找到。有幾個很好的例子：文檔（同一）頁面的底部、藏書票上、網頁頁腳和/或電影製作者清單後。
2.10 如果我認為我沒有足夠的位置註明提醒我應該怎麼辦？
不要擔心！如果您是想面向行動裝置或其他中小屏幕設備註明，您只需要在維基媒體商標後面加注商標符號（™）即可。
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 我如何使用多於一個標誌？
請確信所有標誌都有一個說明如下：
「維基數據名稱及標誌是維基媒體基金會的商標。」
2.13 什麼時候我不得不加入商標符號？
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 能否給一些正確使用商標的例子？
這裡有個例子：
「維基共享資源™是維基媒體基金會旗下收集自由版權的媒體文件，諸如圖像、聲音和電影剪輯，並面向全球廣泛傳播的計劃網站！」
2.15 我應該使用何種尺寸的商標？
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 不需詢問權限的維基媒體標誌使用
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
您可以在用戶頁、幫助頁和關於維基媒體或其計劃的頁面使用標誌。您也可以在郵件列表、IRC或用於維基媒體站點的工具使用標誌。以上使用需遵守使用條款。
3.2 哪些活動不是「重點放在社群的」？
An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!
3.5 您能否提供重點放在社群的活動的例子？
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 如果我的活動是重點放在社群的，我能使用哪些標誌？
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 您能否提供拓展工作使用的例子？
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 什麼是教育性資源？
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 這裡有維基媒體社群標誌？
是的！它在2008官方承認為元維基標誌。
3.9 合理使用是什麼意思？
在美國商標法中，合理使用章節允許您有條件的任意使用商標而不至於侵犯版權。本方針不會與之衝突。我們已在3.5和3.6章節使用您易於理解的語言提到。
除了美國商標法外，您還需留意您所在國家的版權法律，多數也規定了合理使用的情形。
3.10 您能否提供更多合理使用的例子？
This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.
3.11 您能否提供更多並非合理使用的例子？
- 使用維基媒體標誌宣傳您的書籍。
- 銷售帶有維基媒體基金會標誌的T恤。
- 創建您自己的百科全書並且使用了維基百科的球形拼圖。
- 使用維基媒體基金會標誌為無關計劃籌款。
- 在內容並非來自維基媒體站點情形下卻宣稱內容「來自維基百科，自由的百科全書」。
3.12 您能否提供更多主要使用的例子？
這裡有一些例子：
- 描述維基媒體站點：
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- 真實準確地說明：
- 「維基百科是世界最大的在線百科全書，並且它也是數千個網站中唯一一個集結成千上萬志願者編輯的。」
- 「我在2009年加入維基百科成為一名編輯者」（在您的個人網站）。
- 描述衍生作品：
- 「來源：維基百科」
- 「本藝術作品基於來自維基共享資源的圖像創建。」
- 「以下內容由維基百科內容衍生而來。」
- 或者乾脆：「來自維基百科」或「至維基百科條目」（通過QR碼）
- 更多個別例子:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 我是否可以在新聞或漫畫雜誌或者電視新聞上使用標誌或截圖？
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 我是否可以在博客文章或者狀態更新站點包括標誌？
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 我能否在用戶名、頭像或聊天軟體表情中使用商標？
很遺憾，不。我們非常感謝您宣傳維基媒體站點。維基媒體社群為之感謝！然而，我們不希望人們認為您的言論就可以代表維基媒體基金會。您能夠繼續在用戶名、頭像或聊天軟體表情中使用社群標誌。
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- 使用標誌在美術作品中。
- Creating a parody for the purposes of conveying a political message.
- 撰寫一本關於維基百科條目的書籍。
3.12 您能否提供連接至維基媒體站點的例子？
是的，您可點此查看。
3.20 我可以銷售帶有這些標誌的周邊商品麼？
不，在未獲授權的情況下您不能這樣做。更多信息見此。
3.21 可以在其他場合使用原樣麼？
只要你是免費派發這些物品，可以。
3.22 那麼我在哪可以了解商業銷售的周邊產品？
最好是進入維基媒體商店 (Wikimedia shop)了解，這裡銷售的周邊商品都由官方授權。如果您希望銷售您自己的商品，請參見此處。
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And don't worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it's not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it's okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。
4 需要許可的特殊使用
4.1 如果我需要許可，我是不是要為此付費？
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.
4.6 我可以在我的域名中出現維基媒體標誌麼？
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.10 「公眾活動」是什麼？
A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 我可以寫一本關於維基百科的書籍麼？
歡迎您這樣做！但您不應在未獲授權的情況下使用維基媒體標誌在書的封面上。這是因為我們不會認可未獲授權的書籍能夠代言基金會。使用文字標誌作為書的標題的一部分時同樣需要請求授權。
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you don't donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I don't donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you're doing fundraising for the Foundation.
5 禁止使用的情況
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you don't want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the Mediawiki software?
All wikis using Mediawiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the Mediawiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 我可以在維基媒體站點的鏡像站點使用標誌連接麼？
不可以。維基媒體標誌只能在真實的維基媒體站點用於連接。我們願意重申，站點由維基媒體社群維護和管理。
另外，如果您希望架設一個維基媒體站點的鏡像站點，請尤其注意鏡像方針。
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 報告商標濫用
6.1 你們會如何打擊侵犯商標權的行為？
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia’s trademarks?
Trademark enforcement is currently handled by the WMF legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual 「misuse」 and it is a valid infringement of the trademark. In general, the standard of 「misuse」 in US law is whether the use of the trademark is 「confusingly similar」 to WMF’s use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by WMF? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please don't. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 商標政策的修訂
7.1 Why can you just change the FAQ section?
The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 其他問題
8.1 什麼是「無效授權」？
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 什麼是視覺識別方針？
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 我有更多問題如何提問？
如果您還有其他未在此列出的問題，請將其反饋至討論頁。我們將竭盡所能回答並放入本常見問題頁。
