Brand

From Meta, a Wikimedia project coordination wiki
Jump to: navigation, search

This page collects Wikimedia brand assets, guidelines, and ready-to-use design templates.

Introduction[edit]

How people think of Wikimedia and the work that we do is our brand. Our logo is the trigger, or signifier, for thoughts and feelings about our brand.

Mark & usage[edit]

We call the unified words and art of a logo, a 'mark.'

Wikimedia Foundation marks[edit]

Using the Wikimedia Foundation marks[edit]

You can review how to use these marks, and create new ones based on them here.

Type[edit]

The Wikimedia Foundation wordmark and prominent document titles are written in Montserrat. Document body copy text is written in Source Serif Pro. Both types are free to download under the Open Font License.

For additional character support (e.g. Arabic, Armenian, Bengali type) we have been using Noto. This entire type family is free to download under the Open Font License, but you will need to select the specific character type file (e.g. "Kufi" for Arabic) you intend to use.

Color[edit]

The Wikimedia Foundation mark is one-color. There are two options: black or white. This approach makes it more flexible and easier to use in different situations.

For example, here is the white mark on a black background:

Wmf logo vert white.svg

Use the mark on any color background, and even on top of a busy background like a photo, and it reads well. The forms are clear. The type is wide. The contrast is high.

Using the Wikimedia colors[edit]

There are three colors closely associated with the Wikimedia movement. They are green, blue, and red. They can be used as background colors, title or headline colors, in branded apparel. For example, they are used as part of the Wikimedia Foundation business card design.

These are specific color values used by the Wikimedia Foundation:


#339966
R51, G153, B102
C67, M0, Y33, K40
PMS 347U

#0063BF
R0, G99, B191
C89, M63, Y0, K0
PMS 2388U

#990000
R153, G0, B0
C24, M100, Y100, K25
PMS 2350U

* Note: The green CMYK value is inconsistent on Adobe applications. Use the green hex value and set up your document in CMYK color mode.

Using the Wikimedia mark[edit]

This mark is used by the Wikimedia movement around the world.

Wikimedia-logo.svg


Assets[edit]

Click the icons to continue

Stationery[edit]

"Wikimedia Foundation cards"
Cards
"Wikimedia Foundation envelopes"
Envelopes
"Wikimedia Foundation letterheads"
Letterheads
"Wikimedia Foundation labels"
Labels

Digital[edit]

"Wikimedia Foundation docs"
Docs
"Wikimedia Foundation presentations"
Presentation
"Wikimedia Foundation signage"
Signage

Events[edit]

"Wikimedia Foundation banners"
Banners
"Wikimedia Foundation event badges"
Badges
"Wikimedia Foundation posters"
Posters
"Wikimedia Foundation stickers"
Stickers

Gear and apparel[edit]

"Wikimedia Foundation shirts"
Shirts
"Wikimedia Foundation bottles"
Bottles
"Wikimedia Foundation buttons"
Buttons

How you can add to this collection[edit]

  1. Upload your asset to Wikimedia Commons
  2. Navigate to an existing gallery page within the brand wiki eg. Brand/Envelopes
  3. Describe your asset with a meaningful label and add to the gallery with your image eg. specific envelope size.
  4. If none of the existing categories apply, you can make your own! Follow these guidelines: Module:Click-IT/doc

Frequently asked questions[edit]

You can review some common questions, and their answers, at our Brand/FAQ. Don't see something you are wondering about? Add a question on the Talk page!