Brand/summary

From Meta, a Wikimedia project coordination wiki

Summary[edit]

What you’re looking at is our new brand manual. We haven’t changed a lot, but we’ve tried to make it more accessible for our world wide community. This is a brief summary.

[edit]

Our logo remains the same. However, we've made new templates and guidelines for how you should use the logo, and how you can make your own!

Typography[edit]

We're still using the same two typefaces we've previously used: Montserrat and Source Serif Pro. We've redefined the hierarchy, and elaborated on how to use them.

Colors[edit]

The tricolor red, green and blue palette is still an important part of our brand, but we have also expanded the palette to include colors from WP20 and other colors that was already in use by the community. They have also been adjustet for accessibility, as it is important that our messages can reach everyone.

Templates[edit]

We've created new templates for logos, social media and presentations. We've have used Figma, a free software that runs in the browser, so anyone can use them. Even if you're not a designer, you should be able to create your own assets with these new templates!

Logo

The Wikimedia Foundation logo, how to use it and how to make your own.

Typography

We use open source fonts, which you can read about and download here

Colours

The new update contains a new colour palette, for varied and vivid expressions

Imagery

Suggestions for how to use photos and illustrations

Create

Here you will find templates for creating your own logos, social media content and presentation decks.

Campaigns and events

Info and materials from ongoing and previous campaigns