Campaigns/Foundation Programs Team

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Community Content Campaigns

The Wikimedia Foundation has a small team focused on learning from content campaigns and contests throughout the movement. During 2020-2021, the team is focused on developing deeper understanding of the needs of these campaigns through targeted advising, experimentation and documentation. If you are interested in learning about or organizing campaigns, we want to hear more from you.

What do we do?[edit]

Our aspiration is that any organizer focused on a knowledge gap can nimbly invite interested audiences to effectively contribute content through online and offline activities.

In the short term, we are focused on advising and supporting existing campaign organizers, and supporting strategic initiatives from the Wikimedia Foundation that involve content campaigns.

Who is involved?[edit]

We also work with other teams in WMF Communications, Research, Community Resources, and Product to find support community campaigns.

What kinds of support can we provide?[edit]

In the short term, the Campaigns team is focused on advising and supporting movement organizers running content campaigns in the movement. This support may include:

  • Liaising with the Wikimedia Foundation communications teams, to help organizers communicate on Community channels, like the Diff blog, and leverage the visibility of movement channels, like the Wikimedia Foundation’s social media presence.
  • Supporting movement-level partnerships that connect with community groups working on campaigns.
  • Providing consultations on technologies, tools and tactics that improve the ability to organize content campaigns.
  • Advising meta organizers and partners on effective community-organizing and training tactics for engaging communities through campaigns.
  • Helping organizers identify and seek capacities, funding needs, and other resources that they may not have yet for their campaigns.

In the long term, we hope to develop strategic capacity to:

  • Build better software and tools that meet the needs of campaign organizers.
  • Build training and documentation that helps more organizers create effective, highly scalable campaigns.
  • Improve Foundation-level support of strategic topics for impact that require large-scale engagement of new contributors and partners.

What kinds of campaigns or contests are we able to support?[edit]

Generally, we prioritize support for three kinds of campaign:

  • Foundation supported campaigns -- occasionally Foundation programs or partnerships provide the opportunity for content campaigns which affect broad international interest (i.e. aligned with the SDGs or other movement priorities), and have broad public audiences who can become activated as part of the Wikimedia movement. For example, the WMF Campaigns team has supported #1lib1ref and WikiForHuman Rights.
  • Movement Campaigns with Demonstrated High Impact -  the Wikimedia movement runs a number of campaigns that have demonstrated that they can scale  (e.g. Wiki Loves Monuments, Wiki Loves Africa, Wikipedia Asian Month, and Art+Feminism) or are in partnership with international organizations or networks that make them high profile and increase their potential for impact or media interest (e.g. the BBC 100 Women or WikiGap). These campaigns are of importance to the health of the movement, encouraging widespread international participation and have organized partners or collaborators outside the movement.
  • Emerging International Campaigns - campaigns or contests which will likely scale through the movement, if implemented well. For example, the recently developed WPWP and AfroCine Month campaigns. We suspect these kinds of campaigns have potential because: they have had broad community endorsement and participation in different geographies, contribution is both targeted and accessible for new contributors and experienced editors, and there is a diverse team of organizers working on the campaigns.

If you are working on something else, we are happy to connect with you and provide advice, documentation and resources. In some situations, we may be able to provide mentoring or assistance. However, campaigns run in one geography or language context may be best implemented or advised by a local affiliate, who better understands how that particular Wikimedia community has engaged in campaigns in the past.

Learn more about WMF run campaigns[edit]

How can I find out more?[edit]

Contact astinson(at)wikimedia(dot)org, fnartey(at)wikimedia(dot)org, or join us for our Office Hours

Office Hours[edit]

You can also reach us via our pilot monthly office hours over the next 3 months. Follow the links below to join us for a discussion.

Office Hour 1: What are the gaps in our content?[edit]

In this office hour we will be showcasing the Taxonomy of Knowledge Gaps developed by the WMF research team, Wikipedia Pages Wanting Photos and showcasing how a content campaign has been used to bridge one of the known gaps in our movement.

Youtube link: https://youtu.be/8jtjMCbP-AQ

Q&A Questions:

  • How do cash or other prizes strike a balance between fairness and motivation to participate?
  • What alternatives to cash prizes can we offer in Campaigns?
  • How do we include GLAMs in photograph campaign initiatives? How can photography campaigns develop institutional roles? Or partner with public funded institutional projects? -- This is heavily related to what emerging communities need to do to document cultural content -- GLAM institutions themselves don’t meet this need.
  • How do communities develop better ways to reach new audiences and grow campaigns?

Office Hour 2: Filling Content Gaps with targeted article campaigns[edit]

This office hour will include a focus on what we have Identified about Audience-based design for campaigns, the WikiGapFinder Tool and showcasing how regionally themed campaigns such as the Wikipedia Asian Month can be used to bridge content gaps in a region.

Youtube link:

Office Hour 3: Strategising for the future of campaigns[edit]

Don't miss the last session in our campaigns office hour pilot series! This session will focus on highlighting the Wikipedia20 activities and the role campaign organizers can play in the messaging for the celebration, sharing insights about the 1Lib1Ref January strategy and how you can participate (1Lib1Ref human challenge, 1lib1ref CEE strategy, etc.) and to further discuss the future of campaign office hours.

Youtube link: https://www.youtube.com/watch?v=_5xAXtNvA-Y

Office Hour 4: WikiForHumanRights 2021[edit]

Learn more about the WikiForHumanRights campaign will be arriving for Earth Day this year: April 15-May 15. The theme is “Right to a Healthy Environment” -- connecting the 20th Birthday “Human” theme with the global conversations about COVID-19, environmental crisis, like climate change, and human rights .You can learn more about the the theme at our under-development home page: WikiForHumanRights.

Youtube link: https://www.youtube.com/watch?v=5_QEE60hcFk

Office Hour 5: Evaluating ideal use of prizes or rewards for campaigns[edit]

Prizes or awards are key to volunteer organisations such as Wikimedia. It's one way of providing motivation or encouraging continuous participation. Even so, it's often very hard to decide on what could be an ideal prize for a campaign. We have heard concerns and have been asked questions about why certain kinds of awards or prizes are given out for some campaigns. Join us to discuss and steer the conversation towards a much clearer and consistent reward philosophy for campaigns within the Wikimedia Movement.

Youtube link: TBC

Office Hour 6: Introducing the Campaigns Product Team[edit]

The Wikimedia Foundation now has a Product team focused on the needs of campaign and event organizers in the Wikimedia Movement. In this meeting, we will introduce the product team, and how we will be addressing the first feature, Participant Registration. Join us and give feedback on our first thoughts!

Youtube link: TBC