CentralNotice/Request/WMDE newcomer campaign 2025

WMDE newcomer campaign 2025

• Johannes Richter (WMDE) (talk · contribs · page moves · block user · block log), primary contact (Requested at 09:48, 4 September 2025 (UTC))

Central Notice Settings

What is the campaign duration? 8 October 2025 → 15 October 2025, registered users 17 October 2025 → 27 October 2025 Which projects will you be targeting? Wikipedia What languages will you be targeting? German Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly? Logged-in users with a low edit count + anonymous users What countries will your campaign target? Germany Banner/Campaign Diet: To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?

Description -

We want to share suitable onboarding materials in newsletter format with people who have little to no experience editing and working on Wikipedia. The goal is to sustainably increase the number of editors on the German Wikipedia and to integrate these new editors into the existing community.

Metrics -

• Banner impressions
• Banner click rate
• Number of people who visit the landing page of the respective newsletters
• Number of people who sign up for the banner

What banner(s) will you use? What will be your landing page?

Banners - Special:CentralNoticeBanners/edit/WMDE_challenge_2024 / Special:CentralNoticeBanners/edit/WMDE_neulingsgewinnung_2025

Landing Page - https://www.wikimedia.de/wikipedia-challenge/ / https://www.wikimedia.de/wikipost/

Is this project grant funded? Please provide a link

Type of grant -

Link to grant -

Discussion

See de:Wikipedia:Kurier#Bannerkampagne: Neulingsgewinnung und Onboarding and de:Wikipedia:Wikimedia Deutschland/Community-Portal/Über WMDE/Neulingsgewinnung/Formate und Angebote/Bannerkampagne für die Neulingsgewinnung 2025 for more information. WMDE CN admins will handle the request. We'll notify volunteer CN admins for approval once everything is ready. --Johannes Richter (WMDE) (talk) 09:51, 4 September 2025 (UTC)

@Dilara Arslan (WMDE) fyi. Johannes Richter (WMDE) (talk) 11:52, 4 September 2025 (UTC)

Central Notice admin comments

Campaign for logged-out users [1], banner (using the one from last year) [2], preview [3]. Campaign for logged-in users banner 1 + 2 (<=50 and 500-5000 edits, internal switch) [4] + preview [5] --Johannes Richter (WMDE) (talk) and Martin Rulsch (WMDE) (talk) 09:58, 4 September 2025 (UTC)

• The correct landing page link has been added. We are ready to go and look forward to volunteer CN admins feedback and approval. Martin Rulsch (WMDE) (talk) 12:05, 7 October 2025 (UTC)

  Everything looks good. Approved from my side! ~ Yahya (talk • contribs) 12:20, 7 October 2025 (UTC)

  Thanks, I have enabled the campaign. Best, Martin Rulsch (WMDE) (talk) 13:59, 7 October 2025 (UTC)

  The first banner was working as intended. Unfortunately, the second banner was not shown at all because of a script error in the cloned banner. This was fixed so that we have created another campaign with the same but fixed banner (preview). We have changed the banner dates from starting now to Monday, 27 October. Except for the CentralNotice/Request/Queering Wikipedia Conference 2025 campaign, there are no conflicting banners for logged-in users so that we hope it's fine with you. Best, Martin Rulsch (WMDE) (talk) 11:39, 17 October 2025 (UTC)