CentralNotice/Request/Wiki Loves Heritage Belgium 2018

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Wiki Loves Heritage Belgium 2018[edit]

Central Notice Settings

What is the campaign duration?
  • 15 June 2018 → 15 November 2018
Which projects will you be targeting?
  • Wikipedia/Commons
What languages will you be targeting?
  • Multiple Languages
Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly?
  • All users

What countries will your campaign target?

  • Belgium

Banner/Campaign Diet:

  • To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?[edit]

Description - Wiki Loves Heritage - the photo contest during the European Year of Cultural Heritage to take photos of Belgian cultural heritage. The photo contest is supported bu multiple local partners including the Flemish Government.

Metrics - number of participants

What banner(s) will you use? What will be your landing page?[edit]

Is this project grant funded? Please provide a link[edit]

Type of grant -

Link to grant -

Discussion[edit]

Central Notice admin comments[edit]

Romaine will set up the banner. The traffic of the banner will be limited to maximum of 5 shows per visitor. Romaine (talk) 05:13, 30 May 2018 (UTC)[reply]

@Romaine: is this meant to run for five months? That is extremely long. Even with limiting impressions per user thats an excessively long campaign. Would you be intending to run the campaign at a lower traffic percentage? Seddon (WMF) (talk) 12:21, 1 June 2018 (UTC)[reply]
The photo contest runs for a long time (not my decision). I intend to have maximum of 5 shows per visitor, as that would mean anyone can learn about the contest and after that they do not see the banner any more. Romaine (talk) 13:53, 1 June 2018 (UTC)[reply]
Given that people often use at least three devices (work pc, home pc, a phone), sometimes more, the number of shows per person would actually be bigger. Would it be possible to limit it by the traffic %? I personally think that low impression diet plus low traffic percentage, e.g. 10% is good enough to make a several months banner campaign bearable, but we must understand that this is still strictly speaking a violation of banner usage guidelines and is just a smaller evil comparing to other ways to put a banner like SiteNotice is. Another option I see is to put traffic even lower for most of the campaign, e.g. 5% or so, but provide several time spans of like 3 days each of high traffic percentage synchronised in time with usage of other means of communication, e.g. Facebook ads, posts by from the Flemish government media resources, TV interview broadcasts, etc. --Base (talk) 23:13, 1 June 2018 (UTC)[reply]
Or alternatively running higher one week stints through out the period? Run for a week at like 50%. Bring down for a week and repeat? Seddon (WMF) (talk) 11:27, 4 June 2018 (UTC)[reply]