Communications/Annual Report/2017

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Since 2007, the Wikimedia Foundation has published an Annual Report to summarize the work and finances of the organization. This document is meant for donors, volunteers, Wikipedia readers, internet users, and press audiences. It is released as both a "micro" web site and a print edition. The 2017 report marks our 10th edition.

The 2017 project in brief[edit]

Objectives

  1. Show the impact of donors in supporting the Wikimedia movement
  2. Increase understanding of the Foundation's work and its impact on society
  3. Set messaging points for the year ahead

Audiences

  • Donors
    • Current
    • Potential
  • Wikipedia readers
  • Wikimedia community volunteers

Deliverables

  • Annual Report micro site
  • Annual Report print edition

Measurements

  • Site visits
  • Donor reactions
  • Social Media buzz

Timing

  • Planning: April - May
  • Partner selection: June - July
  • Production: August - November
  • Launch: January

2017 Project team[edit]

  • Zachary McCune - Global Audiences Manager, Communications
  • Danny Kaufman - Development Outreach Manager, Advancement
  • Caitlin Cogdill - Senior Fundraising Engagement Manager, Advancement
  • Ravi Ayyakkannu - Global Reach (Asia), Strategic Partnerships
  • María Cruz - Communication & Outreach Project Manager, Community Engagement
  • Lena Traer - Project Coordinator, Communications and Advancement
  • Heather Walls - Interim Chief Communications Officer

External partner[edit]

To support our design work on this project, we are working with an organization called Public design. Public are digital and print design experts and have specialized in crafting Annual Report documents for non-profits. We are grateful for their help.

Final report materials[edit]