Comunicaciones/Plan anual/2015

From Meta, a Wikimedia project coordination wiki
Jump to navigation Jump to search
This page is a translated version of the page Communications/Annual plan/2015 and the translation is 46% complete.
Other languages:
English • ‎Igbo • ‎dansk • ‎español • ‎français • ‎português do Brasil • ‎العربية • ‎مصرى • ‎বাংলা • ‎中文
¿Quiere ayudar a traducir? Traduzca los mensajes que faltan.

2015: el próximo año

Las áreas de foco clave para 2015 incluyen:

Lanzar campañas importantes, mensajería e iniciativas que apoyen nuestra misión e historia. Esto incluye la preparación para el decimoquinto aniversario de Wikipedia en 2016.

  • Conceptualizar, planificar y ejecutar campañas pensando futuras campañas, mensajes, discursos, embajadores e iniciativas que apoyen las estrategias con alta prioridad para la Fundación Wikipedia.
Desarrolla una estrategia para la gestión de marca, su desarrollo y comunicación.
  • Coordinate brand research, positioning, and management.
  • Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.
Manage public relations and issues management.
  • Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.
Develop product marketing and communications.
  • Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
  • Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.
Improving transparency and coordination around activities of the WMF.
  • Produce a State of the WMF report.
  • Hold a Product/Communications workshop to improve processes and objectives around key communications releases.