Communications/Plan annuel/2015

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2015: L'année à venir

Les principaux domaines d'intérêt pour 2015 contiennent:

Mener de grandes campagnes, ..., et des initiatives qui soutiennent notre mission et notre histoire. Ceci inclut de la préparation pour ((15 years of Wikipedia/Le 15ème anniversaire de Wikipédia)) en 2016
  • Conceptualize, plan, and execute forward-looking campaigns, messaging, storytelling, advocacy, and initiatives in support of WMF high-priority strategic initiatives.
Develop strategy for brand management, development, and communication.
  • Coordinate brand research, positioning, and management.
  • Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.
Manage public relations and issues management.
  • Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.
Develop product marketing and communications.
  • Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
  • Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.
Improving transparency and coordination around activities of the WMF.
  • Produce a State of the WMF report.
  • Hold a Product/Communications workshop to improve processes and objectives around key communications releases.