İletişim/Yıllık Plan/2016-17 Birinci Çeyrek

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This page is a translated version of the page Communications/Annual plan/2016-17 Q1 and the translation is 29% complete.
2015 yılı Departman Hedefleri İletişim Departmanı 3 aylık (Çeyrek) Hedefleri
2016-17 Birinci Çeyrek (Temmuz-Eylül 2016)


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Vakfın Stratejik Yönü (Hedefi)

(Erişim, Topluluklar, Bilgi)

Yıllık Hedef (Yıllık Plan Program) 3 aylık(Çeyrek)(Yıllık Plan Hedef) Çıktı (Sonuç) (Yıllık Plan Amacı) Bağımlılıklar İstenen sonuç
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Program 1

Halk anlayışını geliştirmek

(Halkla İlişkiler/ileti, mesaj)

Hedef 1

Güncel Halkla İlişkileri anlamak

Hedef 2

Mesajlaşma Stratejisine başlamak

-En iyi anlatıları, coğrafyaları, duygusal değerleri ve fırsatları vurgulayan kapsam denetimi

-En iyi anlatılar belirlendi; strateji çerçevesi geliştirildi

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.

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Program 2

Make our brand more consistent

Goal 1

Expand video

Goal 2

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

R Program 3

New audiences

Goal 1

Understand new readers

Goal 2

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- Design Research team

- Global Reach team

- Product teams

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.

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Program 5

Grow audiences

Goal 1

Spread broad messaging

Goal 2

Advocate movement via social media

Goal 3

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 posts)

- Community groups

- Legal review

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.