Communications/Annual plan/2016-17 Q1/zh

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This page is a translated version of the page Communications/Annual plan/2016-17 Q1 and the translation is 61% complete.
2015年部門目標 Communications department quarterly goals
第一季度:2016年7月~9月


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基金會戰略方向

(外展,社區,知識)

年度目标(年度计划) 季刊目标 (年度计划) 出产 (年度计划目标) 依赖关系 期望的結果
R

+

C

第一个程序

加强公众理解

(公关/讯息传递)

目標 1

了解目前的公共关系

目標 2

开始讯息传递的战略

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

ED 批准

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.

R

+

C

Program 2

Make our brand more consistent

目標 1

扩充影片

目標 2

品牌标准

制作维基媒体基金会年度会议相关内容

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

R 项目三

新觀眾

目標 1

了解新讀者

目標 2

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- 設計研究團隊

- Global Reach team

- 产品团队

- 社區團體

- Actionable understanding of new reader audiences to power informed reach efforts across movement.

R

+

C

第五个程序

发展读者

目標 1

Spread broad messaging

目標 2

Advocate movement via social media

目標 3

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25個张贴)

- 社區團體

- 法律審查

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.