Communications/Audience research/fr

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Recherche sur l'auditoire
Une compréhension partagée de nos audiences

En octobre 2016 nous avons commencé à travailler sur un projet de recherche à long terme sur l'auditoire pour mieux comprendre la perception actuelle de la Fondation Wikimedia de notre auditoire et de son approche pour l'améliorer, pour identifier les failles de compréhension de la Fondation Wikimedia qui l'empêcheraient de remplir sa mission. Cette page comprend une description de la démarche, ce que nous avons déjà appris et comment rester à la page.

Ce que nous faisons

We want to develop an integrated, holistic view of our ecosystem of audiences, which include end users, intermediaries, and movement audiences in order to better serve all of these users. We want to organize our understanding based on user experience (rather than based on organizational structure.)

This will help us set foundation-wide strategy that aligns programmatic and product strategy. It will also help us prioritize our activities and allocate limited resources to have the greatest impact.


  1. Provide a common framework and language for thinking about our audiences
  2. Identify gaps in audience understanding and opportunities for further research
  1. Conduct generative research on priority audience segments
  2. Apply audience insights to product strategy and development

In the short-term, our priority is to provide actionable insights to the product organization. Ultimately, we hope this framework will help the entire organization in our audience-facing work.