Communications/Goals/2016-17 Q1/en

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2015 department goals Communications department quarterly goals
Q1 2016–17 (July–September 2016)


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Foundation strategic direction

(Reach, Communities, Knowledge)

Annual goal (Annual plan program) Quarterly goal (Annual plan goal) Output (Annual plan objective) Dependencies Outcome desired
R

+

C

Program 1

Improve public understanding

(PR/messaging)

Goal 1

Understand current PR

Goal 2

Begin messaging strategy

- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities)

- Top narratives identified; strategy framework developed

- Minassian support

- Priorities shared by dept  leads and get buy-in

- ED approval

- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.

R

+

C

Program 2

Make our brand more consistent

Goal 1

Expand video

Goal 2

Brand standards

- Produce Wikimania content

(1 video, 5 profiles)

- Introduce Wikimedia organization brand materials on Meta wiki

- Mule Design

- Wikimania experience

- Wikimania shooter

- Supporting the movement with unified branded materials, and building trust.

R Program 3

New audiences

Goal 1

Understand new readers

Goal 2

Build audience development capacity

- Share new readers reports and personas

(2 reports from Nigeria, India with 2+ personas)

- Onboard audience manager

- Design Research team

- Global Reach team

- Product teams

- Community groups

- Actionable understanding of new reader audiences to power informed reach efforts across movement.

R

+

C

Program 5

Grow audiences

Goal 1

Spread broad messaging

Goal 2

Advocate movement via social media

Goal 3

Cultivate new communities

- Grow collaboration with community on social content

- Diverse profiles of social media (3 profiles)

- Facilitate relevant real-time social media conversations

(25 posts)

- Community groups

- Legal review

- Community Engagement review

- Minassian

- Increase relevance and community connection in storytelling.

- Increase awareness of movement values and importance.