Komunikasi/Logo Suara/Tanya & Jawab

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This page is a translated version of the page Communications/Sound Logo/FAQ and the translation is 48% complete.
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Logo Suara

Apa itu logo suara?

Logo suara merupakan berkas suara pendek yang berkisar antara 3 sampai 5 detik, biasanya gampang diingat, serta bisa dipergunakan untuk mengidentifikasi suatu konten dalam platform audio. Logo suara menawarkan cara baru untuk pengidentifikasian konten Wikimedia yang selama ini dipergunakan dalam beragam kemungkinan serta keluwesan proses pengadaptasian seiring berjalannya waktu. Sehingga, ada penyesuaian untuk jenis konten yang berbeda-beda sembari terus mengembangkan konten-konten Wikimedia, karya dari anggota komunitas Wikimedia, dan peluang lanjutan untuk menumbuhkan keikutsertaan dalam gerakan kita.

Bagaimana logo suara akan dipergunakan?

Tujuan utama penggunaan logo suara yaitu untuk meningkatkan identifikasi konten Wikimedia yang tersedia saat proses pencarian data melalui teknologi antarmuka pengguna berbasis suara. Ada nilai strategis yang akan bermanfaat untuk Wikimedia dengan peningkatkan pengakuan publik akan konten yang dipergunakan ulang melalui sarana pihak ketiga serta penggunaan dalam jumlah besar yang muncul pada fitur pengaturan berbasis suara. Kami berharap dalam jangka panjang akan ada manfaat yang lebih berarti.

Untuk sementara ini, rencana penggunaan langsung akan melalui aplikasi pencarian berbasis suara, termasuk pemberitahuan melalui aplikasi Wikimedia dan juga aplikasi pihak ketiga yang mempergunakan ulang konten Wikimedia. Begitu juga terkait dengan umpan balik berupa audio yang berasal dari antarmuka pengguna Wikimedia dan pihak ketiga. Terakhir untuk penjenamaan konten audio dan visual yang berasal dan dilensikan oleh Wikimedia melalui beragam media misalnya video, televisi, film, siniar, dan acara tertentu. Tujuan kami ingin bekerja sama dengan para anggota komunitas untuk bersama-sama menciptakan logo suara tersebut. Tahapan adopsi logo suara akan dikejar setelah proyek selesai. Kami dengan senang hati akan menerima beragam saran perihal contoh penggunaan untuk urusan umum dan komunitas.

Mengapa kami menciptakan logo suara untuk Wikimedia?

Saat ini, kami sadar bahwa trafik kunjungan langsung ke proyek kita berubah seiring berjalannya waktu. Beberapa tahun yang lalu, kita harus melakukan penyesuaian terkait perubahan pandangan yang terjadi di dunia sekeliling kita dan mengadaptasi teknologi seluler. Semenjak itu proses pencarian informasi terus berubah dan pencarian berbasis suara meningkat pesat.

Pasar asisten pencarian berbasis suara berkembang pesat dan menjadi titik awal pertumbuhan multibahasa yang jauh lebih besar. Pada tahun 2015, ada 544,1 juta pengguna unik untuk asisten pencarian berbasis suara di seluruh dunia dari mulai pengguna biasa hingga pangsa pasar untuk perusahaan. Pada tahun 2021, jumlah pengguna aktif [$url meningkat pesat hingga 2,6 miliar]. Saat ini, sebanyak 27% dari jumlah pengguna asisten pencarian berbasis suara di seluruh dunia mempergunakan gawai pintarnya untuk mencari informasi. Sebagian besar lainnya mempergunakan asisten pencarian melalui pelantang pintar.

Technology companies that offer voice search such as Google, Apple, and Amazon tend to answer general knowledge search queries by scraping data from a variety of sources. Wikimedia content is featured heavily among these sources. One study found that Wikimedia content was used to answer between 81 and 84% of common desktop knowledge queries through Google’s search engine, and that rates were similar for searches on Bing and DuckDuckGo. In the absence of identification of Wikimedia content, users often assume that the knowledge actually comes from the search platform, for example Google. Penciptaan logo suara untuk Wikimedia merupakan salah satu cara penting untuk menjaga reputasi proyek kita terutama dalam ranah audio.

Apa itu “Menurut Wikipedia”?

Pada umumnya, logo suara mendapatkan manfaat dari kemudahannya, keluwesan, dan ketersesuaiannya. Banyak yang menghindari pencantuman teks atau bahasa karena alasan ini. Logo suara yang didasarkan dari suara dibandingkan pengucapan kata akan jauh lebih bisa dipergunakan untuk beragam jenis konten serta tidak terbatas hanya untuk hasil pencarian suara, seperti kasus "menurut Wikipedia".

Platform pencarian membantu kita untuk menjangkau lebih banyak pembaca serta mencapai misi untuk menjadi infrastruktur pengetahuan bebas. Sayangnya, tidak semua perusahaan mengidentifikasi konten-konten yang didapatkan dari proyek Wikimedia secara menentu dan efektif. Saat ini, pengenalkan konten Wikimedia melalui asisten berbasis suara tidak menentu. Terutama dalam bidang berikut.

  • Penyebutan sumber, khususnya terjadi saat platform teknologi mempergunakan data yang diperoleh dari konten Wikimedia untuk menjawab pertanyaan berbasis audio.
  • Pengenalan, khususnya dalam hal alur komunikasi dari platform teknologi ketika mereka memberikan pengetahuan kepada pelanggannya. Padahal mereka menyediakan informasi yang berasal dari konten Wikimedia.
  • Cara pengenalan, khususnya cara pengakuan untuk informasi yang berasal dari Wikimedia

When Wikimedia content is used in response to voice searches, it is important that users know where their information comes from. A sound logo will help improve listeners' awareness that the knowledge they receive and value comes from Wikimedia — and from the thousands of volunteers across the world who create and share this knowledge.

Bagaimana cara kita untuk menciptakan logo suara ini?

Tim penyelenggara Yayasan Wikimedia akan mengadakan kompetisi global untuk logo suara Wikimedia. Kami berharap momen ini bisa menjadi hal yang menyenangkan dan meningkatkan keikutsertaan baik dari komunitas dalam gerakan kita atau di luar gerakan kita. Kompetisi ini akan mempergunakan gagasan dari kompetisi logo proyek Wikimedia sebelumnya, misalnya logo kepingan bola dunia Wikipedia, logo Wikidata, logo MediaWiki, dan logo-logo lain yang dikembangkan serta dipilih dengan sistem pemungutan suara berdasarkan syarat tertentu.

Audio is a fundamentally different medium than imagery and will require different technical means of production, format, and contest criteria. This project will follow similar principles of community consultation, contribution and participation while adapting for the new audio context. This is new for everyone and we are excited to learn together. The pre-launch community consultations (May-June, 2022) will form the backbone of the subsequent phases while ensuring the final selection meets professional sound quality and legal criteria.

How does this project align with the Wikimedia movement?

Our reputation matters so that we can continue to grow participation in our movement, expand our content, and ensure our platforms are trusted and used. Knowledge users should know that the information that they are receiving comes from Wikimedia and associate it with our values and practices: open and free knowledge, global volunteer content creation, trustworthiness, neutrality, and reliability.

As knowledge consumers — our readers, and now also listeners — increasingly source our content via third party search platforms rather than directly from our website or mobile app, we need to find new ways to shape our reputation in these spaces. A sound logo will improve the frequency and consistency with which our content is identified while also linking our content to important values and ideas about Wikimedia.

Our movement strategy recommendation to Innovate In Free Knowledge calls for more initiatives that “Support more diverse modes of consumption and contribution to our projects (e.g. text, audio, visual, video, geospatial, etc.).” In this way, supporting consumption of our projects requires not only that we make our content freely available and easy to access on our platforms, but that we engage users with new forms of technology and help them know and value where the content comes from.

How will communities be impacted?

Sound impacts people on a great visceral level, deeply engaging the listener. It has the power to trigger both positive emotional responses and associative memories as studies have shown that the same parts of our brain are used when listening to music.

Effective sound logos are powerful in that they trigger a positive response in the brain and over time, strengthen their positive association with what they represent. Another advantage of sound logo is helping build memory structures, increasing the likelihood of new users remembering in a positive and non-invasive way that the knowledge they are being served comes from Wikimedia. This is crucial when converting a reader into an editor.

We anticipate that the sound logo will not change the processes by which editors create and curate knowledge on our platforms, but it will positively impact how their collective work is identified when it is used on audio platforms. In the long term, we hope that improved identification of our content will motivate more people to become editors and share in the sum of all knowledge. We invite all sound enthusiasts and musically-inclined community members to participate in creating the Wikimedia sound logo. We hope that the sound lab is a starting point that we can build together over the subsequent weeks and months as the contest begins.

Will the sound logo cover all Wikimedia projects?

For parity across use cases, one sound logo will cover all language versions of Wikimedia projects. We believe it is important to have a singular sound logo to represent all projects, because our goal is to improve recognition of Wikimedia content globally — across millions and potentially billions of knowledge users — where a single signature is much easier to identify and engage with. A singular sound logo can be adapted over time to fit different content types while continuing to build association with Wikimedia without fatiguing or confusing the listener.

Are we partnering with any organizations for this contest?

Creating a sound logo is a new and technically complex endeavor for the Wikimedia movement. The movement has great experience in organizing large, open contests, like for photography or for project logos. However, none have been related to sound. To assist with some of the novel technical needs of this endeavor, the Wikimedia Foundation has partnered with a professional and experienced sonic agency called MassiveMusic. As a leading international expert in sound logos, MassiveMusic will provide guidance and feedback for finding that distinctive sound with movement pride, wide appeal, and a high level of recallability.

Can a sound logo provide attribution?

Wikipedia articles and most other project content are published under Creative Commons licenses that require attribution for reuse. Most Wikimedia projects use a CC BY-SA 3.0 license, with exceptions being Wikidata (CC0) and WikiNews (CC BY 2.5). The Creative Commons licenses and the guidance from the Creative Commons organization (in English) do not explicitly consider how attribution can or should work in an audio context, though they do specify that attribution can be done “in any reasonable manner based on the medium, means and context”.

The sound logo is not meant to replace proper Creative Commons attribution when Wikimedia content is used by audio devices. The primary use case is in circumstances when attribution may not be legally required (such as when Wikidata content is used), but we would still like end users to know that information is being sourced from Wikimedia projects.

In many cases, the type and amount of content that an audio device uses may not be enough to trigger an attribution requirement. Mere facts are not copyrightable, and a certain amount of use is permitted by fair use, fair dealing, and similar limitations on copyright. Even if attribution is not legally required, it is a good and considerate practice for audio devices (and everyone else) to identify their source when they find information on the Wikimedia projects. By creating a sound logo, we will provide a new, easy way to identify Wikimedia content. Attribution on audio platforms is a vital and interesting topic and one that we will explore in the future.

How does this fit into our current licensing rules?

Most content created at the Wikimedia Foundation, with very few exceptions, is released under a CC BY-SA 3.0 or 4.0 license. We go a long way to share accessible brand guidelines with individuals and groups across the movement. We would protect a sound logo as a trademark. Although sonic trademarks are a new practice area for the Foundation, our legal counsel will explore this and provide guidance around copyright protection and ways for the sound logo to be reused by Wikimedians.