Komunikasi/Logo Audio

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This page is a translated version of the page Communications/Sound Logo and the translation is 1% complete.
Sound Logo

These days, people can ask computers and smart devices questions with their voices and major search engines that serve the public query Wikimedia projects to answer them. Without a sound logo as a means to identify Wikimedia content, the public unfortunately does not always know that this knowledge comes from Wikimedia, a trusted source for verifiable information. So, as has happened in the past with other graphical logos, the Wikimedia Foundation is developing a public contest for a sound logo for Wikimedia. A sound logo (like a graphical logo) is a sound that would represent Wikimedia and distinguish it from other media in order to promote public identification and recognition.

The first phase of this project was held between November 2021 through April 2022. The frequently asked questions section above (see FAQ) contains many detailed questions and answers that were drafted during preliminary conversations with community members. We are pleased to say that feedback received during that time was positive, which is why we are moving ahead with a contest for a Wikimedia sound logo.

Because this contest concerns audio and not imagery, it will have different submission requirements and contest design than has existed for past logo contests. For example, it may take someone a minute to view many different images and pick a favourite, but with audio every single submission needs to be played to be considered and that takes time, even if the recordings were to be limited to a mere five seconds in length.

Because this is an entirely new process for the Wikimedia community, the organizing team thinks that a means of playing with and researching sound together will be useful ... and fun. We have curated a list of ideas and themes that could describe what Wikimedia represents, along with audio recordings that could be used. This sound lab is intended for you to add to (and edit) to develop and experiment with ideas and themes of what a sound logo could be. It is not intended to be prescriptive, but a conversation starter.

Add your username below

Add your username here for more information about the contest and to stay updated as it progressed.

Add yourself

Community conversations

Slide presentation – Sound Logo community conversations May 2022
Wikimedia Sound Logo virtual meeting from Friday May 27, 2022

Phase 2 of the Wikimedia sound logo contest involved open community conversations on the contest proposal (slides of which can be viewed here). Two meetings were held, on on May 27 and another on June 2. The May 27 video recording is here. A presentation involved dissecting the TED sound logo, showing a few basics of how to use Audacity audio software and some basics of audio recording, a synopsis of the contest proposal and how it has developed and question and answers.


The tentative timeline for the contest is below. We intend to keep this updated as the logo contest moves on, but it may change as needs arise.

October 2021 to February 2022 March + April 2022 May + June 2022 Juli 2022 Agustus 2022 September 2022 Oktober 2022 November 2022
Phase 1: Background outreach & discussion Project team preparations Phase 2: Community outreach & discussions contest design based on conversations and input Sound logo events at Wikimania Phase 3: Contest Shortlisting, voting Voting
Community events (link), initial scope discussions Link Contest design discussions with the community Contest design finalized

By comparison, the timelines for successful branding efforts were:

Project Juni 2020 Juli 2020 Agustus 2020 September 2020 Oktober 2020 November 2020 Desember 2020 Januari 2021 Februari 2021 Maret 2021
MediaWiki Logo Proposals and discussions Proposals and discussion, Voting round one Voting round one, preliminary legal clearance, Voting round two Voting round two, logo selected Legal clearance
Wikifunctions Logo Brainstorming, setting up, finalizing rules Proposals and discussions Voting, logo selected*
  • Legal clearance and refinement of the Wikifunctions logo continued until October 2021.

Project team

We are Lena Traer, Mathoto Matsetela, and Tas Elias from the Wikimedia Foundation’s Brand Studio team; Victor Grigas, our community liaison; and Kelsi Stine-Rowe and Mehrdad Pourzaki from the Movement Communications team. Together, we’re exploring the creation of a sound logo, as was mandated in the most recent resolution on branding by the Wikimedia Foundation Board of Trustees.

Phase 1 connections with communities

Below is a table of all the places - past and future - where we are joining Wikimedians to talk about the sound logo project in addition to our talk page. If you'd like to invite the team to your event or schedule a call to talk about the project, please email soundlogo(_AT_)wikimedia.org. We can make interpretation arrangements if needed to speak with groups in languages other than English.

Name of group or discussion Summary Event notes
WikiArabia - Conference Roundtable, 15 Oktober 2021 Tas and Samir from the Brand Studio and Kelsi from Movement Communications connected with approximately 25 volunteers as part of a Sound Logo Roundtable at WikiArabia 2021. Tas presented an introduction to exploring a Sound Logo for Wikimedia content, which had no engagement in the public chat and no questions asked on the call but those in attendance were informed of the opportunity. See program link and notes.
Strategic Wikimedia Affiliates Network - Presentation and Q&A, 31 Oktober 2021 (both meetings) Kelsi from the sound logo team connected with approximately 30 volunteers from across the movement at the first October 2021 SWAN meetings. The idea of a sound logo was received with general positivity, and including asked questions about trademarking, use by volunteers, and whether the sound logo could contain words. Volunteers also demonstrated excitement for the upcoming sound logo contest by sharing logo ideas in the side chat.

At the second SWAN meeting held on October 31 18:30 UTC the Brand Studio team (represented by Mathoto, Zack and Samir) connected with approximately 40 volunteers. The Brand Studio team thanked nominated community advisors who helped guide the next steps for brand work which includes plans to expand flexible naming options, a single community pilot, update the existing brand guidelines portal on meta and the sound logo exploration. Attendees celebrated the positive impact the color letter had on the movement and were generally pleased to see brand projects being initiated to support the movement again on a surer basis. There was also positive interest and helpful suggestions for the sound logo project particularly around it requiring clear usage guidelines.

See the event link and notes.
Communications Committee, October 26, 2021 Mathoto, Tas and Lena from the sound logo team joined the Communications Committee monthly meeting held on October 26, 2021 (9 community members in attendance). Mathoto shared an overview of brand next steps and presented the idea of the sound logo exploration. We received helpful suggestions around framing of the project idea and inspiration for the sound logo contest.
WikiIndaba WikiIndaba- Conference Roundtable, 04 November 2021 The brand studio team hosted a WMF Communications Department Roundtable at Wiki Indaba 2021. Mathoto shared an overview of brand next steps focussing on how the Foundation will update the existing Wikimedia brand guidelines portal on meta and Tas shared information on the Sound Logo project. The Sound Logo did not elicit any notable response as many of the commenters wanted to know more about brand guidelines updates and training planned for next year. For more information, see the event link and the session notes.
Wikimedia CEE Online Meeting - Conference Roundtable, 06 November 2021 The Brand Studio team (Mathoto, Tas, Samir) connected with approximately 30 volunteers from Central and Eastern Europe as part of a WMF Communications Department Roundtable at the Wikimedia CEE Online Meeting 2021. Mathoto recapped the Board resolutions for brand work with Tas presenting an introduction to the exploration of a Sound Logo for Wikimedia content and Samir presented the project to consolidate and update Wikimedia brand guidelines. The Sound Logo was received well with lots of engagement. Creative ideas for sounds, existing use cases (such as Spoken Wikipedia and WikiQR) and new use cases (such as a moving audiovisual logo for Wikimedia content) were shared by several communities. You may find program and recording.

WikiConvention Francophone- Conference Roundtable, 20 November 2021

Tas and Kelsi from the sound logo team presented about the new sound logo project in front of about 50 attendees at WikiConvention Francophone. The audience response was overall positive, with questions about whether a sound logo would also have an accompanying moving visual logo, how well the project would support minority languages, whether the sound logo would have speech or text, and if the sound logo would be language neutral. You may find event link and session notes.