Communications/Wikimedia Foundation messaging strategy/2016-17 strategy
Wikimedia Foundation messaging strategy: 2016-17 strategy
|Wikimedia Foundation messaging strategy|
This is the latest draft of the strategy for Wikimedia Foundation's Fiscal Year 2016-2017 (July 2016 - June 2017). It remains in active development, and we welcome your feedback on this talk page.
|Overall message||We are the future of free knowledge.|
|Pillars||Reintroducing Wikimedia||The future of open||Building an inclusive community||Wikipedia for new readers||Where we’re going together|
|Overview||Get to know the Wikimedia you never knew.||The world needs the free and open web. Let’s protect it together.||We’re better with many voices. Let’s make a space for everyone.||Everyone, everywhere, should have access to free knowledge.||Let’s build the future of the Wikimedia movement together.|
|Audience||Readers, donors, potential editors where Wikimedia usage is high (North America, Europe, Japan).||Open movement partners, policy-makers, influencers, and readers.||Wikimedia communities, people thinking of joining the movement.||New readers around the world, especially Nigeria and India. Readers and donors that already know us.||Wikimedia communities, Foundation staff. Discussion participants.|