Community Capacity Development/Portuguese 2016/Post-training survey results

Abstract[edit]

This page presents post-training survey results from the Communications and Media Relations training conducted in Brazil on May 2016, in the context of the Wikimedia Foundation's Community Capacity Development pilot project.

12 responses were collected in total.

Key results[edit]

Post-training preparedness[edit]

A majority of respondents indicated they are prepared to undertake various activities in media communication. Overall, 67% agreed that they felt ready to play an effective role with external communication. Measuring with a 5-point Likert scale:

50% strongly agreed or somewhat agreed that they feel prepared to write and disseminate an effective press release, the rest were all neutral.
58% strongly agreed or somewhat agreed that they feel prepared to get access to media outlets to respond on the cover in relation to Wikipedia. 33% were neutral and 8% somewhat disagreed.
50% strongly agreed or somewhat agreed that they feel prepared to answer media questions in a live interview. 42% were neutral and 8% somewhat disagreed.
58% strongly agreed or somewhat agreed that they feel prepared to run a small campaign in the media. 25% were neutral and 17% somewhat disagreed.

Quality of training[edit]

A majority of participants strongly indicated their satisfaction at the training. 92% were satisfied or very satisfied with the overall training. An equal number indicated that they are satisfied or very satisfied with the trainer (Greg) and the program (i.e. the choice of topics and their relevance).

Looking forward[edit]

Looking forward, a majority of respondents strongly indicated that they are likely to recommend the training to other Wikimedians. Furthermore, (67%) state they are extremely likely to use knowledge they learned at the training in the next 6 months. 33% are moderately likely or very likely to do same in the next six months.

Comments by respondents (each mentioned once) about what they intend to accomplish in the next two months based on what they have learned:

Better organize the user group in Brazil to allow for greater representation.
Discuss models for teams or task forces for communication within the user group in Brazil.
Create an annual coverage plan
Planning of advertising campaigns in upcoming edit-a-thons in July and October.
Restore Usergroup website and keep posting regularly.
Create a specific area on the website for press support.
Continue (the discussion) on the Usergroup website.

Additional free-text comments[edit]

Which session or conversation was *more* helpful to you?

mentioned twice:
- Press releases/Pitching
- Messaging and Storytelling
mentioned once:
Crisis communications
Movement resources and networking
Social media
Communications plans
Interview preparation

Which session or conversation was *less* helpful to you?

Building media contacts (mentioned thrice)
Media interviews (mentioned twice)
Crisis communications | Press releases/Pitching (each mentioned once)

Additional review of the training *content*

Comments provided by respondents (most appearing only once)

Content was well explained and comprehensible to the layman.
The in-group practice enabled participants to understand the content.
Training content should try to solve problems and internal conflicts that hinder smooth editorial progress.

Additional views on the training (e.g. logistics, hotel, dining, intervals)