Community Insights/2016-17 Report/Audience 2/Goal13

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Community Engagement Insights 2016-17 Report

Executive summary

Survey design and process

How to interpret the data

Editors

Goal 1 - "Improving new editor engagement"

Goal 2 - "Improving community health"

Goal 3 - "Improving collaboration and communications between the Foundation and communities"

Goal 4 - "Improving collaboration and communications around software development"

Goal 5 - "Improving collaboration with affiliates related to partnerships"

Goal 6 - "Improving software for contributors"

Goal 7 - "Increasing software awareness and use"

Goal 8 - "Growing the Wikimedia technical community"

Goal 9 - "Improving information sharing for program leaders and affiliates"

Goal 10 - "Developing the capacity of affiliates"

Goal 11 - "Developing the capacity of program leaders"

Goal 12 - "Improving access to research materials by contributors"

Goal 13 - "Improving understanding of movement fundraising and fundraising needs"

Question 288 (FR01)

Are you aware that the Wikimedia Foundation is a not-for profit organization?

Participants (n) = 431

margin of error = n/a

Median = 1

1 – No (3%)

2 – Yes (97%)

97% of sampled editor who participated in the survey reported knowing that the Foundation is a non-profit organization.

Question 289 (FR07)

How engaged do you feel with Wikimedia movement fundraising?

Participants (n) = 242

margin of error = n/a

Median = 2

8% selected "No opinion" ^[?]

1 – Not at all (24%)

2 – Slightly (29%)

3 – Moderately (17%)

4 – Mostly (21%)

5 – Completely (10%)

31% of sampled editors who participated in the survey reported feeling mostly or completely engaged with Wikimedia movement fundraising.

Question 291 (FR02)

In the past year, which of the following banner messages have you seen displayed at the top of Wikipedia? (select all that apply)

Participants could select more than one option

participants (n) = 432

1% did not select an option ^[?]

1 – A message that asks you for a donation to Wikimedia (77%)

2 – A message that invites you to a photo/editing competition or to a local event or conference (64%)

3 – None of the above (9%)

77% of participants have seen a banner related to donations in the last year while 64% have seen a banner invitation to a photo/editing competition or to a local event or conference

Question 292 (FR03)

To what extent do you feel the following message represents you and your work on Wikipedia?

Dear readers, We'll get right to it: Today we ask you to help Wikipedia. To protect our independence, we'll never run ads. We're sustained by donations averaging about $15. Only a tiny portion of our readers give. Now is the time we ask. If everyone reading this right now gave $3, our fundraiser would be done within an hour. That's right, the price of a cup of coffee is all we need. If Wikipedia is useful to you, please take one minute to keep it online and growing. We're a small non-profit with costs of a top website: servers, staff and programs. We serve millions of readers, but we run on a fraction of what other top sites spend. We believe knowledge is a foundation. A foundation for human potential, for freedom, for opportunity. We believe everyone should have access to knowledge for free, without restriction, without limitation. Please help us end the fundraiser and improve Wikipedia. Thank you.

Participants (n) = 282

margin of error = n/a

Median = 4

15% selected "No opinion" ^[?]

1 – Not at all (15%)

2 – Slightly (11%)

3 – Moderately (22%)

4 – Mostly (29%)

5 – Completely (23%)

52% of sampled editors who participated in the survey reported that the statement mostly or completely represents them and their Wikipedia work.

Question 294 (FR15)

To what extent do you agree or disagree with the following statement:

Wikimedia Foundation should seek voluntary donations from large external organisations that extensively use Wikimedia data in their commercial services

Participants (n) = 248

margin of error = n/a

Median = 4

6% selected "No opinion" ^[?]

1 – Strongly disagree (6%)

2 – Disagree (9%)

3 – Neither agree nor disagree (15%)

4 – Agree (35%)

5 – Strongly agree (35%)

70% of sampled editors who participated in the survey agree or strongly agree with the statement "Wikimedia Foundation should seek voluntary donations from large external organisations that extensively use Wikimedia data in their commercial services"

Question list

Goal 14 - "Increasing awareness of GLAM and Libraries"

Goal 15 - "Increasing knowledge and capacity related to policy issues"