Community Insights/2016-17 Report/Global Reach

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Community Engagement Insights 2016-17 Report

Data by Foundation Team

Communications Community Engagement Community Tech Editors Fundraising Global Reach Learning and Evaluation Legal Programs Readers Support and Safety Technical Collaborations Travel

Key Findings from the Global Reach team[edit]

To be filled in by the Global Reach team

Which were your team's most important research questions?
To what extent were these questions answered?
What additional analyses does your team need?
Which questions surprised your team?
How does your team you plan to use the data?
What survey questions would your team like to ask next time?

Global Reach team report[edit]

Across audiences[edit]

Question 158 (GR13)[edit]

To what extent are you familiar with the Wikimedia Foundation program called "Wikipedia Zero"?


Median = 1
5% selected "No opinion" [?]

1 – Not at all (72%)
2 – Slightly (12%)
3 – Moderately (7%)
4 – Mostly (6%)
5 – Completely (4%)
Eighty-four percent of participants indicated that they are not at all or slightly familiar with the program "Wikipedia Zero".


Question 159 (GR01)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:03, 12 July 2017 (UTC)[reply]

To what extent do you agree or disagree with the following:

“The Wikipedia Zero program is an effective way to address the data affordability barrier in Africa, Middle East, Asia and Latin America..”

Median = 4
30% selected "No opinion" [?]

1 – Strongly disagree (4%)
2 – Disagree (4%)
3 – Neither agree nor disagree (17%)
4 – Agree (42%)
5 – Strongly agree (32%)
Seventy-four percent of participants strongly agree or agree that the Wikipedia zero program is an effective way to address the affordability barrier.


Question 160 (GR02)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:05, 12 July 2017 (UTC)[reply]

To what extent do you agree or disagree with the following:

“The Wikipedia Zero program helps increase the number of Wikipedia readers in countries where the program is active.”

Median = 4
28% selected "No opinion" [?]

1 – Strongly disagree (1%)
2 – Disagree (2%)
3 – Neither agree nor disagree (15%)
4 – Agree (44%)
5 – Strongly agree (38%)
Eighty-two percent of participants strongly agree or agree that the Wikipedia Zero program helps increase the number of Wikipedia readers in countries where the program is active.


Question 161 (GR03)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:05, 12 July 2017 (UTC)[reply]

To what extent do you agree with the following:

“The Wikipedia Zero program builds awareness of Wikipedia in countries where a partnership is active and partners are promoting the service.”

Median = 4
32% selected "No opinion" [?]

1 – Strongly disagree (2%)
2 – Disagree (2%)
3 – Neither agree nor disagree (20%)
4 – Agree (48%)
5 – Strongly agree (28%)
76% percent of participants strongly agree or agree that the Wikipedia Zero program builds awareness of Wikipedia in countries where a partnership is active and partners are promoting the service. 32% of participants who answered the question selected "no opinion".


Question 162 (GR06)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:05, 12 July 2017 (UTC)[reply]

To what extent do you agree or disagree with the following statement:

The people in my country understand that the name “Wikipedia Zero” indicates that data access to Wikipedia is free

Median = 2
33% selected "No opinion" [?]

1 – Strongly disagree (17%)
2 – Disagree (34%)
3 – Neither agree nor disagree (26%)
4 – Agree (16%)
5 – Strongly agree (7%)
Fifty-one percent of participants strongly disagree or disagree that people in their country understand that the name "Wikipedia Zero" indicates that access to Wikipedia is free.


Question 163 (GR07)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:05, 12 July 2017 (UTC)[reply]

To what extent do you agree or disagree with the following statement:

Changing the name "Wikipedia Zero" to something like "Wikipedia Free" or "For-free-Wikipedia" would make it clearer that Wikipedia can be accessed without data charges

Median = 4
22% selected "No opinion" [?]

1 – Strongly disagree (4%)
2 – Disagree (12%)
3 – Neither agree nor disagree (21%)
4 – Agree (33%)
5 – Strongly agree (30%)
Sixty-three percent of participants strongly agree or agree that changing the name "Wikipedia Zero" to something like "Wikipedia Free" or "For-Free Wikipedia" would make it clearer that Wikipedia can be accessed without data charges.


Question 164 (GR04)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:05, 12 July 2017 (UTC)[reply]

To what extent are you aware of the operating principles for Wikipedia Zero?


Median = 1

1 – Not at all (56%)
2 – Slightly (22%)
3 – Moderately (12%)
4 – Mostly (7%)
5 – Completely (3%)
Seventy-eight percent of participants indicated they are not at all or slightly aware of the operating principles of Wikipedia Zero.


Question 165 (GR15)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:06, 12 July 2017 (UTC)[reply]

Do you have any concerns about Wikipedia Zero in regards to net neutrality?


Mean = 0.32

1 – No (68%)
2 – Yes (32%)
Sixty-eight percent of participants indicated that they do not have any concerns about "Wikipedia Zero" with regard to net neutrality.


Question 166 (GR16)[edit]

This question has a known error

This question needs to be filtered based on responses to GR13. --EGalvez (WMF) (talk) 19:06, 12 July 2017 (UTC)[reply]

To what extent do the Wikipedia Zero operating principles address your concerns around net neutrality?


Median = 3

1 – Not at all (22%)
2 – Slightly (19%)
3 – Moderately (32%)
4 – Mostly (20%)
5 – Completely (8%)
Thirty-two percent of participants indicated that the Wikipedia Zero operating principles moderately address their concerns about net neutrality.


Question links[edit]


Program leaders (includes Wikimedia affiliates)[edit]

Question 338 (GR13)[edit]

To what extent are you familiar with the Wikimedia Foundation program called "Wikipedia Zero"?


Median = 3
1% selected "No opinion" [?]

1 – Not at all (20%)
2 – Slightly (11%)
3 – Moderately (21%)
4 – Mostly (29%)
5 – Completely (20%)
49% of program leaders who participated in this question were mostly or completely familiar with the Wikimedia Foundation program called "Wikipedia Zero".


Question 339 (GR08)[edit]

The Wikimedia Foundation partnered with mobile service providers to test a new project. This project allows mobile phones without internet capability to receive Wikipedia content via text messages.

This expands the reach of Wikipedia content to people who do not have smartphones or cannot afford mobile data charges. In some of these partnerships, users would be required to pay a text message charge (standard SMS fee or subsidized in some cases) per response.

To what extent do you support or oppose this kind of partnership?

Median = 4
4% selected "I have no opinion on the topic" [?]

1 – I strongly oppose these partnerships (4%)
2 – I somewhat oppose these partnerships (8%)
3 – I neither support nor oppose these partnerships (17%)
4 – I somewhat support these partnerships (30%)
5 – I strongly support these partnerships (42%)
72% of program leaders who participated in this question somewhat support or strongly support this partnership with mobile service providers


Question 341 (GR09)[edit]

The Wikimedia Foundation is interested in more partnerships with companies in the private sector. To become a partner, companies must share the Foundation's values, mission, and ethics. Companies must also have strong corporate social responsibility efforts supporting education.

These companies often provide services to underserved segments of the population where they operate. For example, the companies build schools, provide connectivity or devices, or promote certain content. The Foundation could work with new partners to create new programs that aim to increase the reach of Wikimedia projects.

To what extent do you support or oppose this kind of partnership?

Median = 4
6% selected "I have no opinion on the topic" [?]

1 – I strongly oppose these partnerships (0%)
2 – I somewhat oppose these partnerships (8%)
3 – I neither support nor oppose these partnerships (12%)
4 – I somewhat support these partnerships (37%)
5 – I strongly support these partnerships (43%)
80% of program leaders who participated in this question somewhat support or strongly support the Wikimedia Foundation partnering with companies in the private sector


Question 343 (GR10)[edit]

The Wikimedia Foundation is interested in more partnerships with public or governmental institutions. These include Ministries of Education and Information and Communications Technology (ICT), and others. To become a partner, public sector institutions must share our values, mission, and ethics.

Public and governmental institutions often play a major role in shaping a country's education. For example, they can promote technology adoption to underserved segments of the population. The Foundation could work with these partners to include Wikimedia projects in ongoing public sector efforts. This will help the movement increase the reach and awareness of Wikimedia projects. Often, government partnerships can reach a larger number of people than other kinds of partnerships.

To what extent do you support or oppose this kind of partnership?

Median = 5
1% selected "I have no opinion on the topic" [?]

1 – I strongly oppose these partnerships (1%)
2 – I somewhat oppose these partnerships (2%)
3 – I neither support nor oppose these partnerships (4%)
4 – I somewhat support these partnerships (27%)
5 – I strongly support these partnerships (66%)
93% of program leaders who participated in this question somewhat support or strongly support the Wikimedia Foundation partnering with public or governmental institutions.


Question 345 (GR11)[edit]

The Wikimedia Foundation is interested in partnerships with local or regional non-profit organizations. To become a partner,non-profit organizations must have a similar mission as the Wikimedia movement. They must also share the Foundation's values, mission, and ethics.

Local non-for-profit organizations have practical knowledge and expertise in their geography and topic areas. The Foundation could work with these partners to create new programs and expand the reach of Wikimedia projects. With their expertise, non-profit organizations can help the Foundation reach its goals more efficiently.

Do you support or oppose this kind of partnership?

Median = 5
1% selected "I have no opinion on the topic" [?]

1 – I strongly oppose these partnerships (1%)
2 – I somewhat oppose these partnerships (4%)
3 – I neither support nor oppose these partnerships (5%)
4 – I somewhat support these partnerships (25%)
5 – I strongly support these partnerships (65%)
90% of program leaders who participated in this question reported that they support or strongly support the Foundation partnering with local or regional non-profit organizations.


Question 347 (GR12)[edit]

The Wikimedia Foundation is interested in partnering with a broader category of educational institutions (schools, universities, academies, think tanks, etc). These partnerships may allow us to find opportunities to bring new readers to Wikipedia, especially students who have never heard of it.

Educational institutions are able to distribute the freely available content on the Wikimedia projects. They can distribute content in their classrooms and communities. These partnerships could help strengthen the ongoing Wikipedia Education Programs (WEPs) around the world. We would work hand-in-hand with WEPs in these partnership.

Do you support or oppose this kind of partnership?

Median = 1
1% selected "I have no opinion on the topic" [?]

1 – I strongly oppose these partnerships (1%)
2 – I somewhat oppose these partnerships (2%)
3 – I neither support nor oppose these partnerships (1%)
4 – I somewhat support these partnerships (18%)
5 – I strongly support these partnerships (76%)
94% of program leaders who participated in this question reported that they support or strongly support the Foundation partnering with a broader category of educational institutions


Question links[edit]

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