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English: A brand strategy proposal for reaching the 2030 Wikimedia movement goals. As part of the Wikimedia Foundation’s planning to support the Movement Strategy, this strategic proposal builds on 2018 brand research (https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf) and offers a set of suggested simplifications of Wikimedia brand architecture. The proposal includes example messaging and imagined future Wikipedia product, donor, and community touch points. The work was developed by Wolff Olins in the name of better explaining the Wikimedia movement, values, connections between projects, and to offer a simpler invitation into the Wikimedia Movement.
Source Own work
Author ZMcCune (WMF)


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A brand strategy proposal for reaching our 2030 goals

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9 November 2018



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current00:19, 26 February 2019Thumbnail for version as of 00:19, 26 February 20193,000 × 1,687, 89 pages (26.67 MB)ZMcCune (WMF)User created page with UploadWizard

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