Alignment with the Wikimedia Movement Strategy 2030
F O T O . W I K I . B R
Summary
As a specialised user group operating with an agile and collaborative culture, foto.wiki.br is uniquely positioned to make critical contributions to the Wikimedia movement, with its decisions guided by data. Our specialisation and agile nature are the core of our strategy to complement the vital work of Wikimedia Brasil (WMB) and strengthen the Wikimedia ecosystem in Brazil. We envision a future where foto.wiki.br is consolidated as a centre of excellence in free audiovisual content.
The Audiovisual Knowledge Gap in the Wikimedia Ecosystem
An in-depth analysis generated by foto.wiki.br volunteers revealed that, of the 124,881 Brazilian species on Wikidata, the media gap is profound: only 15.15% have a photograph, a mere 0.04% have a video, and a negligible number have audio files (9) or 3D models (4).
The gap extends to the reader's experience: on the Portuguese Wikipedia, 40.73% of articles on Brazilian species have no photo. On the English Wikipedia, this number rises to 57.98%.
"When words meet images, learning soars to new heights, opening up to more people. Visual language inspires, building bridges where words alone cannot reach. This is where foto.wiki.br comes in."
Macro photo taken in the Cunha nucleus of Serra do Mar State Park during a foto.wiki.br expedition trail.
Conclusion
With its data-driven decisions, agile governance, and its own brand, foto.wiki.br presents itself as a strategic organisation within the Wikimedia movement in Brazil. Our work complements that of WMB, contributing to a more diverse and efficient movement. The independence of foto.wiki.br is not a fragmentation, but a necessary specialisation that strengthens the Movement in its entirety.
01
Specialisation and Impact
Visual Expertise and Curation:We develop and share specialised knowledge in photography and video, from capture to curation.
Community Strengthening:We create a dedicated space for training, workshops, and mentoring, including female leadership development (Rec. 6).
Strategic Documentation:We identify and document visually underrepresented themes through expeditions, photo outings, and contests (Rec. 8).
Promoting a Free Visual Culture:We disseminate knowledge on free licences beyond the on-wiki community with educational materials, mainly on social media (Rec. 1).
Innovation in Digitisation:We specialise in the recording stage of digitising museum collections, exploring various available technologies (Rec. 9).
Scientific Dissemination:We use the audiovisual format to make complex topics accessible through documentaries and micro-tutorials (Rec. 8 & 9).
02
Agility and Innovation
Short Development Cycles:We adopt the Scrum framework to work in rapid iterations (sprints) (Rec. 10).
Data-Driven Decisions:Our projects are based on Content Gap Analyses and refined with Community Needs Assessments.
Self-Organised Teams:We promote a horizontal structure that empowers members and distributes leadership (Rec. 4).
Efficient Collaboration:We prioritise radical transparent communication and collaboration among members (Rec. 5 & 7).
Resource Optimisation:We apply Lean principles to optimise the use of time and resources (Rec. 1 & 7).
Adaptive Governance:We implement an open governance model with periodic review and updates to our plan (Rec. 10).
03
Inclusive Collaboration and Diversity
Identity and Purpose:We focus on the community of photographers and videographers, reinforcing that every individual is a valuable contributor.
Inclusive Governance:Our agile and horizontal model creates more opportunities for new voices to influence projects.
DEI as a Pillar:Inclusion is part of our operational plan, with actions like the annual DEI Audit and workshops on unconscious bias.
Synergy with WMB:We act as a testing ground for new models of inclusive community engagement (Rec. 5).
Ethical Engagement:We document underrepresented communities ethically, prioritising consent and community agency.
04
Consolidating the foto.wiki.br Brand
Brand Recognition:We are consolidating the brand as synonymous with quality, innovation, and credibility in free audiovisual content.
Community Engagement:We use the brand to attract and engage photographers, videographers, and enthusiasts.
Communication and Dissemination:We expand our reach through a Communication and Social Media Strategy.
Financial Potential:A strong brand can attract new donors, channelling financial support to the entire Wikimedia movement in Brazil.
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