Fundraising/2017-18 Fundraising ideas

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This page in a nutshell: This is a tracking page for Wikimedia-community specific and usable suggestions for the 2017-18 WMF fundraiser campaign. Not to be confused with Talk:Fundraising principles.

Welcome everyone to the Fundraising Ideas page!

Here's what you can do:

  1. Take a look at our existing banners and suggest an iterative change. These are the easiest to test. Think about:
    • Changes in style
    • New sentences or changes to sentences
    • New layouts
  2. Suggest something bold! These are more difficult and will take time to test since they require more planning, time and resources
    • New payment methods
    • New banner functionality

Feedback Signup[edit]

If you'd be interested in signing up to a 1:1 or group feedback & ideas session, please add your signature below and we will get in touch with you to arrange a time:

  • ~~~~

Social Media Ideas[edit]

Fundraising and Comms are looking for suggestions for social media. We want to get people talking about the Wikimedia Projects, why it's important, the impact it has and something ultimately developed with community members. What ideas have you got?

Story Ideas[edit]

We want to hear stories that represent why Wikipedia is important you and to the world?

New Ideas[edit]

Country/Language specific test ideas[edit]

Feedback: Ideas that are culturally specific to a country or a language

  • See also the "one coin price" story below - and related idea about a page where the community can suggest appropriate country-specific ideas for the equivalent of "small amount of money". For example, in Australia and New Zealand, we use the phrase "gold coin donation" to mean "a couple of dollars" (this is used in contexts like a school-bake-sale, or a raffle-prize, or a charity donation). This is because our 1 and 2 dollar coins are "gold" (coloured) and because $2 is the minimum you can claim tax-deductibility for. No one outside Aus/NZ would know that "a gold coin" simply means $2. Wittylama (talk) 17:37, 17 August 2015 (UTC)
Neat idea, I had never heard of this before. Thank you! We're following up 1:1 on this one. MeganHernandez (WMF) (talk) 14:26, 31 August 2015 (UTC)
We tested the gold coin line in Australia. It only ran briefly so will retry this one again. Thank you for this new local idea, we'll post back! MeganHernandez (WMF) (talk) 19:46, 20 November 2015 (UTC)

Wording of the banners/emails[edit]

Feedback: The language/text copy used in our appeals in both email and banners


Feedback: Cookies, payment flows, central notice, banner targeting

  • Use a stream processing solution to get realtime feedback on banner success and targeting. Ottomata (talk) 14:32, 29 November 2016 (UTC)
  • Accept donations in Bitcoin (BTC/XBT) or Ether (ETH) (or other cryptocurrencies). Could however imagine this is tricky due to volatility of these coins --OlafJanssen (talk) 11:19, 23 March 2017 (UTC)
Hey @OlafJanssen: We already do! We don't offer it through the main payment flow because only a small percentage of the population use it. But you can find out more on our ways to give page: Seddon (talk) 11:42, 23 March 2017 (UTC)
@Seddon: Excellent, thanks, I was not yet aware of this possibility. Given the substantial increase in transactions cost (1 USD at the moment) and the long confirmation times (in the order of hours), is WMF considering to add donations in TX-cheaper and faster altcoins, like Ethereum (ETH)? --OlafJanssen (talk) 09:28, 29 March 2017 (UTC)


Feedback: Banner and Email design elements

  • I really like the watercolor facts that Zack created based on facts from Wikipedia. Idea for next year: invite artists to create banners / email banners based on their favorite fact. Make them into posters similar to how artists continually draw National Parks posters. Imagine 50 artist interpretations of facts, in a gallery. Imagine asking everyone to draw their favorite fact from Wikipedia. These could be included in banners, emails or designed as standalone elements. MKramer (WMF) (talk) 18:13, 2 December 2016 (UTC)
  • Get this gynormous ad out of my face, it bloody covers half my screen. 16:03, 22 March 2017 (UTC)

Communication to community[edit]

Feedback: Community communication, involvement and engagement

  • Some kind of lightweight "known issues" tracking page. One of my common-complaints is the idea of "if something breaks/is removed, tell the community who will be affected". I understand that Fundraising infrastructure relies on a lot of third-party systems and can be both very fragile and also have several of breakages/fixes in a single day. So, while it might not be possible to automate the reporting of these, nor convenient to proactively inform different communities, perhaps a sub-page for tracking these items could be created? I mean something really lightweight like: a page on meta with a chronological bullet point list, with a new page section each day. If something breaks/is removed then simply add a new bullet point to the list at the bottom (with a link to the Phabricator ticket when appropriate), and then strikethrough the bullet point when the item is no longer broken. At least this way community members who might be receiving complaints from local readers in xyz language, know where they can go to get up-to-date reports. This would also hopefully save WMF staff time from responding to emails like "did you know that xyz payment method is broken" if people can find it on that page already. Wittylama (talk) 16:25, 22 July 2015 (UTC)
    • We talked about this at Wikimania, and I'm definitely thinking about how to best communicate to the local communities. For the majority of our donors (who are not on Meta/Phabricator/Talk pages) we are able to answer their questions quickly through our donor services team at As far as somewhere people could easily reference, I like your wiki page idea or maybe a view in phabricator (linked from the fundraising meta page). If we do it in phabricator, we wouldn't need to maintain the list in 2 places, which would keep it more accurate. More on this soon! AGomez (WMF) (talk) 20:43, 11 August 2015 (UTC)
      • Agreed re. not having to maintain something in two different places. Perhaps it's even possible for Phabricator to output some kind of automated change-log? I don't know, not a techie... Whatever works best for an "at a glance" view of what the status of various things are. Wittylama (talk) 18:12, 17 August 2015 (UTC)
        • So we've done some massaging of the #wikimedia-fundraising board and added a "payments outages" column. Let's keep working together on how to make this the most effective we can. There's always a TON of stuff in flight for fundraising tech, so I'm trying to find a way to show the right things on this board. How can we publicize this the best? AGomez (WMF) (talk) 18:36, 21 August 2015 (UTC). - Just realized I didn't ping User:Wittylama. We could put a notice on this page and/or send announcements to tech news or other places about this board in phab. I'll start pushing it out next week, but would love your input as well.
          • Just added a notice to the top of - if anyone has more ideas for where to put this, please reach out to me and I'm happy to continue to spread the word. AGomez (WMF) (talk) 22:23, 18 September 2015 (UTC)
            • I will try and put something together relating to this. I like the idea. Seddon (WMF) (talk) 16:34, 9 November 2016 (UTC)