Spendensammlung
Wer sind wir?
Das Wikimedia Foundation Fundraising Team kultiviert die Ressourcen, die unser Movement vorantreiben. Wir engagieren Millionen von Menschen aus Ländern rund um den Globus, um Wikipedia und seine Schwesterprojekte zu unterstützen. Der überwiegende Teil der Finanzierung der Foundation stammt von einzelnen Lesern aus der ganzen Welt, die im Durchschnitt 11 spenden.
Spenden helfen der Wikimedia Foundation, die Server-Infrastruktur zu unterhalten, die Software zur Unterstützung unserer Projekte zu verbessern und Wikipedia und ihre Schwesterprojekte weltweit für Millionen von Menschen zugänglich zu machen. Weitere Informationen findest du im Fundraising-Bericht $2.
Aktuelle Fundraising-Aktivitäten
Betrieben von der Wikimedia Foundation
Für das Haushaltsjahr 24/25
Q3 and Q4 FY25/26 campaigns:
- Italy campaign. Email: 3. Februar-24. Februar, Banners: 3. März-31. März. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Czech Republic campaign. Email: 23. Februar-20. März, Banners: 31. März-28. April. Here is an Email example: Power Email
- Sweden campaign. Email: 6. April-1. Mai, Banners: 6. April-4. Mai. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Portugal campaign. Email: 8. Juni-12. Juni, Banners: 6. April-4. Mai. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Belgium campaign. Email: 16. Februar-13. März, Banners: 5. Mai-2. Juni Here are some email examples: Email 1 English Email 2 English Email 3 English Email 4 English Email 1 Dutch Email 2 Dutch Email 3 Dutch Email 4 Dutch Email 1 FrenchEmail 2 French Email 3 French Email 4 French
- Latvia campaign. Email: 3. März-24. März, Banners: 5. Mai-2. Juni. Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- Luxembourg campaign. Email: 3. März-24. März, Banners: 5. Mai-2. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- Poland campaign. Email: 3. März-24. März, Banners: 5. Mai-2. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- Romania campaign. Email: 3. März-24. März, Banners: 5. Mai-2. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- Slovakia campaign. Email: 3. März-24. März, Banners: 5. Mai-2. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- Spain campaign. Email: 9. März-3. April, Banners: 5. Mai-2. Juni. Here are some example Emails: Email 1, Email 2, Email 3, Email 4
- Japan campaign. Email: 4. Mai-29. Mai, Banners: 2. Juni-30. Juni. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Austria campaign. Email: 17. März-7. April, Banners: 2. Juni-30. Juni. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Denmark campaign. Email: 1. Juni-26. Juni, Banners: 2. Juni-30. Juni. Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Greece campaign. Email: 18. Mai-22. Mai, Banners: 2. Juni-30. Juni Here are some email examples: Greek example, English example
- Malaysia campaign. Email: 3. März-24. März, Banners: 2. Juni-30. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- South Africa campaign. Email: 1. Juni-26. Juni, Banners: 2. Juni-30. Juni Here are some email examples: Email 1, Email 2, Email 3, Email 4
- Norway campaign. Email: 3. März-24. März, Banners: 2. Juni-30. Juni Here are some email examples: Please note, emails will only be sent in English: Email 1, Email 2, Email 3, Email 4
- English campaign. Email: 30. März-17. April
- Hungary campaign. Email: 1. Juni-26. Juni. Here are some example emails: Email 1, Email 2, Email 3, Email 4
For the Financial year 2026/27
- English fundraising campaign in Australia, Canada, Ireland, New Zealand, the UK, and the US will start with testing in July 2026. You can find all information around this closer to the time on the Fundraising Hub
- Latin American fundraising campaign in Chile, Colombia, Mexico, Peru, and Uruguay. Banners 3rd to 31st of August 2026. Emails 13th of July to 31st of August 2026.
- Brazil fundraising campaign. Banners 3rd to 31st of August 2026. Emails 13th of July to 31st of August 2026.
- Dutch fundraising campaign. Banners 1st – 29th of September 2026. Emails 3rd to 31st of August 2026.
- Austria fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- Denmark fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- Greece fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- Malaysia fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- South Africa fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- Hungary fundraising campaign. Banners 2nd to 30th of September 2026. Emails
- France fundraising campaign. Banners 1st to 29th of October 2026. Emails 3rd of August to 1st of October 2026.
| Seiten zur Zusammenarbeit der Community rund um die WMF-Spendenaktionen 2022/23 |
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Kontakt
- Wir haben ein FAQ für Spender und eins für Community-Mitglieder.
- Bleibe mit uns auf der Fundraising-Diskussionsseite in Kontakt.
- IRC-Kanal: #wikimedia-fundraisingverbinden (öffentlich geloggt)
- Um technische Programmfehler in Phabricator zu melden, folge mw:Wie man einen Bug meldet und benutze das Tag #wikimedia-fundraising.
- Eine Übersicht über die Verwendung von Phabricator im Bereich Fundraising findest du auf dieser Wikitech-Seite.
- Einen Kalender mit allen Zentrale-Meldungen-Banner, einschließlich Spendenaktionen, findest du unter CentralNotice/Calendar.
Fundraising-Updates
Siehe das vollständige Archiv
Documents, Reports, Articles, Videos and more
Articles:
How does the Wikimedia Foundation use donations to Wikipedia?
Building a secure financial future for Wikipedia by Lisa Seitz Gruwell
Foundation 360 Building the relationships and resources we need to thrive Interview with Megan Hernandez, Advancement Department
The finances of free knowledge Lessons in transparency and impact by Jaime Villagomez
7 reasons you should donate to Wikipedia by Lisa Seitz Gruwell
Reports and Documents:
Fundraising Content Strategy Overview
2026/27 Q1 Update
We started the financial year 2026/27 with fundraising campaigns in the Netherlands, LatAm and France (emails, banners will follow in Q2). Additionally, we moved some countries from later in the financial year to this quarter in order to spread the campaign workload more evenly. The countries where we ran banner campaigns in Q1 instead of Q4 were: Austria, South Africa, Denmark, Greece, and Hungary. You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages and community calls.
We also launched the English banner fundraising campaign on the Fundraising Hub where we engage with volunteers on an ongoing basis. You can read a July to September update across on the Hub. Parallel to this, we have been running our pre-testing programme for the English campaign as well as the kick-off of our email campaign.
Some love from our donors:
Thank you very much for your work. I particularly appreciate the reliability of the information and the vast range of diverse topics covered. There is certainly no other information source that can match the wiki when it comes to the combination of these two aspects. It is also great that it is the work of people rather than AI; in terms of reliability, AI cannot hold a candle to the wiki. Donor from the Netherlands
2025/26 Q4 Update
We finished the financial year 2025/26 with reaching our revenue target and would like to thank everyone who made this possible, donors, volunteers, and Foundation staff.
In Q4, we ran fundraising campaigns in many countries across the globe, from Spain, to South Africa, Japan, and Malaysia. You can find all the relevant community collaboration pages above. We engaged our local communities beforehand, via the community collaboration pages.
We also prepared for the new financial year and started July off with updating the Fundraising Hub, a page we created on English Wikipedia as a more permanent home for engagement between the English Wikipedia community and the fundraising team.
I hope my modest contribution will help Wikipedia/Wikimedia continue its valuable existence and contribution to human intelligence. Although people seem to be focused on AI these days, human intelligence like yours is the basis of any AI activities. Without your knowledge, AI cannot implement their activities. (Donor from Japan).
We are looking forward to continuing engaging with several communities in Q1 of the new financial year.
Siehe auch
- Erik Moeller und Domas Mituzas zu Spendensammlung seit 2010