Fundraising 2010/Banner testing/Stats/Stats report 2010-09-16
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- Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
- Discussion and commentary about how banners did can be found at What we've learned so far.
- Because of the growing amount of banners we decided to put the majority of our rough and more detailed statistics on a publicly viewable spreadsheet currently hosted HERE. If you have any questions please do not hesitate to ask.