Global Reach/2016-17 Q4 Goals

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Q4 (April - June 2017) Goal setting process owner: Adele Vrana

Status fields can use the following templates: Symbol wait.svg In progress..., X mark.svg Postponed, Yes check.svg Done

Goal Measurement of Success Dependency Status
Departmental - Annual Plan Goal: Remove the barrier of cost and increase readership

Increase readership and access to Wikimedia projects by addressing the affordability barrier (high data costs) in our target regions.

Launch of Wikipedia Zero partnership in Nigeria (Smile Nigeria: 25K subs)
  • External:
    • External Partners
  • Internal:
    • Comms
    • Legal
Departmental - Annual Plan Goal: Expand Wikimedia projects’ awareness and usage through new partnerships.

Increase Wikimedia projects’ awareness and usage in the New Readers priority countries through new types of partnerships (government, private company, non-profit or academic institution).

Sign partnership agreement with at least one partner in our target regions (Asia/Eastern Europe, Middle East/Africa and Latin America/Caribbean)
  • External:
    • External Partners
  • Internal:
    • Comms
    • Legal
    • Tech/Product
Cross-functional: Movement Strategy

Launch and execute planned activities as part of the 2017 Wikimedia Movement Strategy by leading research and discussions from new and existing readers and partners in low-reach countries.

  • Conduct generative/ethnographic research with potential and existing readers in Brazil and Indonesia, in coordination with Reboot.
  • Conduct at least 30 1:1 interviews each in 6 target countries with key influencers and experts. Share findings with the organization and movement.
  • Hold three workshops with social impact experts in lower awareness regions.
  • External:
    • Availability of interview schedules from experts.
  • Internal:
Cross-functional: New Readers Program
  • Increase awareness of Wikipedia in our target countries.
  • Synthesize the learnings from past workshops into precise opportunities to increase readership, within each vertical (awareness, offline, affordability) to execute in the next fiscal Year
  • Collaborate with the Comms team in the launch of awareness campaigns in Nigeria and India
  • Publish second phone survey results for Iraq after Asiacell's marketing campaign.
  • Publish map (or another pertinent format) with offline distribution opportunities for specific user needs, synthesized into design principles.
  • Kick-off "Public Policy Task Force" and establish its scope and goals for Q1 of FY 2017-18.
  • External:
    • External Partners
    • Service agencies
  • Internal:
    • Comms
    • Legal
    • Tech/Product