- Once a construct is operationalized, and proxy measures identified (i.e. the question objectives from the previous slide), we can develop the survey questions. The survey questionnaire is a collection of proxy measures—in the form of questions and response options—that measure the target constructs (i.e. interest in editing Wikipedia).
- The two survey objectives below are followed by a set of example survey questions that are proxy indicators for a person's interest in editing Wikipedia:
- (a) Behavior editing Wikipedia
- How many times have you edited Wikipedia in the previous two weeks?
- How frequently do you edit Wikipedia?
- (b) Intentions toward editing Wikipedia
- To what extent, if any, do you enjoy editing Wikipedia?
- To what extent, if any, do you plan to edit Wikipedia in the next month?
- What is the point for all of this?
- It is important to stress the need to set survey objectives before writing any questions. Without having set objectives, one is more likely to write irrelevant questions that will not get the information desired from program participants.