Who are the people you want to introduce Wikipedia to?
Try to be as specific as possible about this group.
The main target is students across different levels, primary, secondary and tertiary then the general populace.
In what languages do they search for information, online or otherwise?
In what ways does this group communicate with each other?
This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Facebook and Twitter adverts
What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?
Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?
Students would use Wikipedia in furtherance of their educational needs.
What language Wikipedia projects will you promote to new readers?
How will you communicate with new readers? Will you be communicating with them online, in-person, or both?
I will be communicating through online adverts. I will also be communicating with school heads as they are better positioned to inform students.
Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?
Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
The first step would be to contact various schools heads to ask for a platform to educate their students about Wikipedia. I would also engage the Ministry of Education about possibly including Wikipedia adverts in textbooks distributed in schools.
If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.
Do you think you can implement this idea? What support do you need?
Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?
I can implement the idea. There are possible financial needs in the event the Ministry requires payment for them to put up Wikipedia adverts. Financial needs would also arise for general expenses such as travel to meetings and schools.
About the idea creator
I am an Attorney, Conveyancer and Notary Public based in Gaborone, Botswana.
I have used Wikipedia since the year 2010 when I commenced my tertiary education and got access to consistent and affordable internet.
I have used wikipedia for various reasons, sourcing school information, general trivia, to satisfy my curiosity as well as to keep up with current affairs.
Wikipedia is a life saver and I do appreciate its content focused on my country and its accuracy.
Expand your idea
Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.
No funding needed?
Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at cschillingwikimedia.org for help!