Grants:PEG/WCUG Pakistan/Wiki Loves Monuments Pakistan 2014/Report

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Report accepted
This report for a Project and Event grant approved in FY 2014-15 has been reviewed and accepted by the Wikimedia Foundation.
  • You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
  • You are welcome to Email grants at wikimedia dot org at any time if you have questions or concerns about this report.

Project status[edit]

Did you comply with the requirements specified by WMF in the grant agreement?
Is your project completed?

Activities and lessons learned[edit]


Pre Contest[edit]

  • Before June 2014: Official website created (domain name and hosting purchased) -
  • May to August: Detailed lists for WLMP 2014 - All core team members worked on improving the lists so that as many sites as possible could be included in the competition.
  • Funding
A grant request was made to Wikimedia Foundation in June 2014. Until September 2014, funding was also sought from other sources. However, except for the Foundation's funding, other promised funding did not materialised.

  • Publicity: Both before and during the contest (May to September)
Posters were designed and sent via email as it was felt this would be a better mode of transmission.
Facebook page created
Advertisements were placed on Facebooks as well as on a local events promotion website (
Promotional emails were sent to the various educational institutions: concerned departments and clubs. eg. Virtual University's Camera Club.
Emails were also sent to individuals with an interest in photography.
Messages were left on various Flickr photography groups including Cultural Heritage of Pakistan and Travel Guide of Pakistan.
Blog post: WLMP 2014
Twitter: WLMP
Press Releases were sent to various websites and newspapers including ProPakistani; MediaPoondi; Brandsynario and Eventpress
Newspaper articles published in August 2014: Awam (Urdu); Express Tribune
During July and August, some organisation such as Danka were approached for their help in promoting the event.
  • Core Team: Regular communication (May to November 2014) amongst the three members was mostly via email as one member resides in a different city.


Katas Raj Temple (submitted image)
Katas Raj Temple (submitted image)
  • The contest was held in September 2014.
  • During the entire month, publicity of the event continued. Queries were answered regarding various aspects of the competition including suitability of photographs and eligibility of competitors.
  • Effort was made to sort through images as they were being uploaded including removing copyright violations and duplications.

Post Contest[edit]

Winner WLMP 2014 (Grave of Emperor Jahangir, Lahore)
  • October: Judging of submitted entries
Once the competition ended, all images were reviewed by the three core team members who narrowed them down using basic criteria including file size and possible copyright violations.
Between 200 and 300 selected images were given to the judges to make their final selections. The process involved a number of rounds and over 10 judges.
  • Winners (late October 2014):
Top 10 winners announced via social media and online newspaper articles and tv: Dawn - English and Urdu.
These were also publicised by various other websites: Pakistan Defence; Twittistaan; Pakistan360Degrees and BrandSynario
Twitter feed announcing the Top 10 winners
  • November 2014 - February 2015: Prize money and merchandise (WLMP and CC) was sent to 7 of the top 10 winning entries. The remaining 3 were not contactable.
  • It was hoped that an awards ceremony and travelling exhibition would been held. However, due to various reasons it was not possible to hold either event.

Lessons learned[edit]

What worked well?
  • Small team (3) which worked well together to organise event. This made decision making easier as there were less people to consult.
  • A combination of publicity methods: social media, print media, direct marketing, word of mouth and online advertising. This helped to engage all types of individuals and spread word beyond expectations.
  • A successful event was held despite limited funding.

What didn't work?
  • Volunteers besides the core organising team were unreliable. Effort was made to engage more individuals but due to various reasons they backed out.
  • Photographs were mostly from a small number of cities and regions. The range and variety of images that were soughed was to an extent not there.
  • Even though there are a large number of women photographers in the country, their participation in the competition was limited.
  • Most participants did not work on improving articles related to the photographs they uploaded.

What would you do differently if you planned a similar project?
  • Engage more volunteers to work on some aspects including publicity and maintaining lists and working on Wikipedia articles.
  • Market the competition with more focus on the different parts of the country so as to get more photographs from the more distant regions.
  • Effort would be made to engage more women.
  • Use twitter more effectively - target it towards those users who have an interest in the subject and hope they will retweet it to their followers like it was done to promote Wiki Loves Earth Pakistan 2015 [1] which reached over 25,000 people.
  • Provide for a means of receiving feedback on the event.
  • Funding would be sought from a larger number of sources so as to not rely on only 1 sponsor.

Learning patterns[edit]

Outcomes and impact[edit]


Provide the original project goal here.
  • The main purpose of WLM Pakistan is to produce freely licensed images of heritage sites and monuments of Pakistan which will be uploaded on Wikimedia Commons with an aim to promote both the local cultural heritage and the concept of free license. An image repository will be created on Commons which will be used across Wikimedia sister projects. Moreover, the competition will also introduce many new users and will help in establishing a Pakistani Wikimedia community. The ultimate goal is to promote Wikipedia, the Wikimedia movement and a free knowledge culture in Pakistan.
  • The scope of this grant request covers promotional costs, awards for the winners, and other miscellaneous costs. The award prizes are a stimulus to increase the participation in the contest which will advance the above mentioned aims and goals.

Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 short paragraphs.
  • Yes, to a large extent, the main purpose of obtaining heritage related freely licensed images was achieved with some 11,500 images still available. A small but hopefully growing repository of images on Pakistan has been started on Commons and it is hoped that these images will prove useful in all projects. Over 750 images have already been used to illustrate articles on at least 10 different language Wikis including English (Pakistan), Urdu (Karachi), Bengali (Badshahi Mosque), French (Derawar Fort); Italian (Badshahi Mosque) and German (Jahangir).
  • The establishment of a Pakistani Wikimedia community is still in its infancy. The award prizes did simulate participation as over 700 individuals participated in WLMP. And this competition also got people interested in the movement, at least in using the images. One article announcing the top 10 winners created some buzz including over 14k Facebook likes, 230+ tweets and 169 comments ( It is hoped that in time, more people will show an interest in contributing to various articles in their preferred language.

Progress towards targets and goals[edit]

Project metrics

Project metrics Target outcome Achieved outcome Explanation
Quantity of images: >1000 >11,500 Initially more than 12,000 images were uploaded. However, some were removed due to duplication and editorial reasons. Total number puts Pakistan in the top 10 nations and 1st amongst first time competitors for 2014.
Quality of images: >100 4 Current list Over time, effort will be made to locate and nominate more WLMP images under the quality image criteria. One image (Tomb of Bibi Jawindi) has been promoted to featured picture status in February 2015.
New users >20 715 Achieved outcome is the total number of users that submitted images in the competition. This number places Pakistan amongst the top 5 participating countries and 1st amongst first time competitors. Those that worked on articles is <5.
New articles: 40-50 ?? Effort was made to engage volunteers but unfortunately it was not successful.
Media references: 20 40+ Local media which wrote on WLMP included 3 newspapers (including online editions): Awam, Dawn and Express Tribune; websites; blogs; tweets: 90+ (

Global Metrics[edit]

We are trying to understand the overall outcomes of the work being funded across our grantees. In addition to the measures of success for your specific program (in above section), please use the table below to let us know how your project contributed to the Global Metrics. We know that not all projects will have results for each type of metric, so feel free to put "0" where necessary.

  1. Next to each required metric, list the actual outcome achieved through this project.
  2. Where necessary, explain the context behind your outcome. For example, if you were funded for an edit-a-thon which resulted in 0 new images, your explanation might be "This project focused solely on participation and articles written/improved, the goal was not to collect images."

For more information and a sample, see Global Metrics.

Metric Achieved outcome Explanation
1. # of active editors involved 4 Core team members
2. # of new editors 715 Number of individuals participating in competition
3. # of individuals involved 719 Core team plus new editiors
4. # of new images/media added to Wikimedia articles/pages 750+ Images have been used on more than 10 different language Wikis including English, Urdu, French, German and Russian. Numbers include images on various cultural lists (English, Urdu and French) as well as the main Wiki Loves Monuments Pakistan Wikipedia page.
5. # of articles added or improved on Wikimedia projects 0 There is no way of judging this criteria.
6. Absolute value of bytes added to or deleted from Wikimedia projects 31513.6 MB The total value of bytes uploaded to Wikimedia Commons
Learning question
Did your work increase the motivation of contributors, and how do you know?
There was no way to judge it.


What impact did this project have on WMF's mission and the strategic priorities?

Option A: How did you increase participation in one or more Wikimedia projects?

  • By holding the WLMP competition and providing participants with a monetary incentive, participation on Wikimedia Commons increased with over 11,500 images uploaded.

Option B: How did you improve quality on one or more Wikimedia projects?

  • The availability of images helped to increase the number of Pakistan related articles that were illustrated on over 10 different language Wikis.

Option C: How did you increase the reach (readership) of one or more Wikimedia projects?

  • The event was publicised to the fullest extent possible. This helped to involve people, from across the country, in uploading to Wikimedia Commons. Also showcasing the winners helped to publicise the event and available of images. Twitter (National Monument and Buddhist heritage) was also use to promote and spread knowledge about the availability of images.

Reporting and documentation of expenditures[edit]

This section describes the grant's use of funds


Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".


Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.
Number Category Item description Unit Number of units Actual cost per unit Actual total Budgeted total Currency Notes
1 Awards Cash prize for 1st place winner Per person 1 Rs. 20,000 Rs. 20,000 Rs. 20,000 Pakistani rupees Sent via bank draft (bank reference number:87782018 dt 26.11.2014).
2 Awards Cash prize for 2nd place winner Per person 1 Rs. 15,000 0 Rs. 15,000 Pakistani rupees Though every effort was made to contact this winner, it was not successful.
3 Awards Cash prize for 3rd place winner Per person 1 Rs. 10,000 Rs. 10,000 Rs. 10,000 Pakistani rupees Sent to winner via bank draft (bank reference number: 87781149 dt 26.11.2014).
4 Awards Cash prize for 4th and 5th place winners Per person 2 Rs. 5,000 Rs. 10,000 Rs, 10,000 Pakistani rupees Sent to winners via bank drafts (bank reference numbers: 87780337 & 87782867 dt 26.11.2014).
5 Promotion Web hosting 2GB 5,040 5,000 Pakistani rupees The amount charged was GBP 29.99 which when converted into Pak. Rupees at Rs. 168 per Pounds Sterling comes to Rs. 5,040.(Spent in May 2014 and reimbursed when grant was approved)
6 Promotion Domain name Rs. 2,200 Rs. 2,000 Pakistani rupees Domain: (Spent in May 2014 and reimbursed when grant was approved)
7 Promotion Ads on Facebook 150 150 USD Advertisements were run on Facebook between August and September 2014 (Spent in August & September 2014).
8 Promotion Online advertisements - Facebook (additional) 60 60 USD Partial utilisation of money (USD 60 from USD 100 budget) meant for online promotion was used to advertise on Facebook at it was felt that it was proving beneficial (September 2014).
9 Promotion Online advertisement 4,180 4,000 Pakistani rupees Payment was made to make the advertisement a featured event on the website: for a month and visible in 2 cities. This also included publicity via social media and sms. Remaining budget for online promotion (USD 40) was utilised here but in Pakistani Rupees (Rs. 100 per USD) (August 2014 for advertisement run between mid-August and mid-September 2014)
10 Miscellaneous Gift box charges Per box 5 260 1,300 2000 Pakistani Rupees Sent WLM and CC merchandise to 5 of the top ten winners of WLMP (February 2015)
11 Miscellaneous Gift box charges Per box 1 430 430 400 Pakistani Rupees Sent WLM and CC merchandise to 1 of the top ten winners of WLMP (double merchandise as 2 of his photographs made it to the top 10) (February 2015)
12 Miscellaneous Gift box charges Per box 2 370 740 800 Pakistani Rupees Sent WLM merchandise to volunteers (July 2014)
13 Miscellaneous Gift box charges Per box 1 910 910 400 Pakistani Rupees Sent WLMP merchandise to team member in Islamabad. (July 2014)
14 WLMP Merchandise Mugs Per mug 30 Rs. 480 Rs. 14,400 Rs. 10,000 Pakistani Rupees Locally produced to send to winners and volunteers (July 2014).
15 WLMP Merchandise T-Shirts Per T-Shirt 20 Rs. 560 Rs. 11,200 Rs. 10,000 Pakistani Rupees Locally produced to send to winners and volunteers (July 2014).
16 Custom Duty Custom Duty Per consignment 1 10,964 10,964 10,964 Pakistani Rupees Various charges related to importation including custom duty, GST, stamp fee and godown rent on merchandise sent by Wikimedia Foundation for participants of WLMP. (June 2014)
17 Printing material Posters 0 Rs. 10,000 Pakistani Rupees The need for printed posters did not arise as other methods were employed to publicise the event.
18 Contingency Courier charges for prize money delivery Per letter 4 220 880 Pakistani Rupees Prize money sent to 4 of the top 5 winners as the fifth was not contactable. (November 2014)
Total project budget (from your approved grant submission)
Uncertain yet (Pakistani rupees 175,684 in sponsorship (WMF and CC) was later secured)
Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if PEG is your only funding source)
Pakistani rupees 155,684/-
Total amount spent on this project
Pakistani rupees 133,244/-
Total amount of Project and Event grant funds spent on this project
Pakistani rupees 113,244/-
Are there additional sources that funded any part of this project? List them here.
Creative Commons (USD 200 - Rs. 20,000) - paid for mugs and t-shirts sent to winners and others to promote use of Creative Commons

Remaining funds[edit]

Remaining funds from this grant have been returned to WMF in the amount of US$120 (approx 12,440 PKR).
Remaining funds have been used or will be used for other approved mission-aligned activities. This use has been requested in writing and approved by WMF.
Are there any grant funds remaining?
Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)
Pakistani Rupees 42,440 (approximately USD 420/-)
30,000 PKR reallocated to approved mission-aligned activities -- JTud (WMF), Grants Administrator (talk) 17:32, 13 April 2017 (UTC)
If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.
Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.
Return unused funds to WMF