Grants:PEG/WM MX/Wiki Loves Monuments 2013/Report

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Report accepted
This report for a Project and Event grant approved in FY 2013-14 has been reviewed and accepted by the Wikimedia Foundation.
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Compliance and completion[edit]

Did you comply with the requirements specified by WMF in the grant agreement?
Answer YES or NO.
Is your project completed?
Answer YES or NO.
NO (the exposition of the winner photos will be touring in 2014).
Did you use any of the grant funds?
Answer YES or NO.

Activities and lessons learned[edit]

This section describes what the grantee did, and what the grantee learned from implementing the project. This section should be useful to others implementing similar projects and is an opportunity for the grantee to reflect on the project's performance.


Early planning meeting on Ciudad Universitaria, Mexico City.
Final photo of a volunteer workshops.
Pasting of posters in Cuautitlan, greater Mexico City area.
First photo walk in Mexico City.
Workshop of basic photography in Telmex Hub.
Second photowalk in Mexico City.
WLM 2013 Award ceremony. Winners, jury and sponsors.
Provide a detailed list of activities performed to complete this project, descriptions of these activities, and the amount of time spent on each activity. This section should also include a list of participants, or a link to pictures, blog posts, or videos from the project or event.
  • April 6th. Preparatory meeting for volunteers WMMX WLM. In this meeting of Wikimedia Mexico community the decision of make WLM MX in 2013 was taken, and was detailed the actions to develop, including a campaign to find more volunteers, sponsors and add missing monuments of XX cenruty protected by the INBA (National Institute of Fine Arts), because the current list of the contest only involves the monuments protected by INAH builded before XIX century. Amount of spend time: 4 hours.
  • May 7th: delivery of office to the National Institute of Fine Arts (INBA) to request the list of monuments listed by that institution.
  • June 27: started the social media campaign to recruit volunteers for WLM MX. 1 hour.
  • July 6th. Meeting of volunteers in Ciudad Universitaria, Mexico City. In this meeting was defined five committees:
    • Communication / Social Media
    • Technology
    • Photography and video
    • Logistics
    • BTL Guerrilla. Amount of spend time: 2 hours.
  • July 11: meeting with coordinators of the committees, it was agreed that we would have training volunteers about CC Licenses, upload photos, Wikipedia and Wikimedia Commons. 3 hours.
  • July 27th: First workshop for volunteers. 3 hours.
  • July 30. Promotional talks about the contest on Campus Party 2013. 8 hours.
  • August 14. Ask for Grant to WLM. Amount of time (writing, budget, revisions and sending): 6 hours.
  • August 24. Second workshop for volunteers, Mexico City (2 hours). Beginning of the revision of the monuments list (12 hours). Following tasks on the website perform.
  • August 24 - 25: design of posters, stickers and t-shirts. 6 hours.
  • August 26: send of media release and e-mails and phone calls for invitation to the press conference. 2 hours.
  • August 27. Press Conference Telmex Hub, Mexico City (planning and invitation to media: 12 hours during three days. Event: 3 hours). Appearance of the contest in Primero Noticias, TV morning news and Canal 22.
  • September 5: delivery of posters, stickers and t-shirts for volunteers. Basic Photography Workshop, taught by Claudio Briones of fotofestin, Telmex Hub, Mexico City. 18 attendees (2 hours).
  • September 5 to 10: pasting of posters by volunteer team in several points of Mexico City.
  • September 7: first photo walk of Mexico City. 43 attendees (amount time: planning, 6 hours, event, 3 hours).
  • September 9: sending parcel of posters, stickers and t-shirts to Guadalajara and Puebla.
  • September 12: intermediate photography workshop, sponsored by Fundación Pedro Meyer, Telmex Hub, Mexico City.
  • September 21: first day of Wikimedia Mexico simultaneous events: first photo walks of Puebla City and Guadalajara and Panel "Una apropiación monumental/A monumental appropriation". In order to make reflections about free culture in Mexico, WLM invited on September 21 six activists and researchers of free culture and the architectural heritage to a panel: Enrique César, Ulises Kentros, Alan Lazalde, Mayra Mendoza, Irene Soria and Eneas de Troya. This panel was organized at UNAM's Chopo University Museum. A general status of free culture in Mexico was raised, the concept of monument was questioned, and notions such as virtual monument on the web were even included. Other reflections were made about the value of sharing the artistic work and how it is possible to generate profitability and digital altruism models by means of free licenses such as Creative Commons. The need was established to continue these reflections during 2014.
  • September 28: second photo walks of Puebla, conduced by José Flores (amount time: 2 hours each one). Post about this in Wikimedia Blog. Second photo walks of Mexico City, one in the Historical Downtown conduced by Ivan Martínez, Carmen Alcázar and Alan Lazalde. Other in the Tlalpan downtown in the south of the city conduced by fotofestin.
  • October 19th. Marathon of evaluation of the pictures. Sending of finalist to the final Jury (amount time: 15 hours).
  • November 15 to 27. Get in touch with the winners.
  • November 28th. Wiki Loves Monuments 2013 Award Ceremony. Wiki Loves Monuments 2013 Award Ceremony took place in Museo Universitario del Chopo (Chopo University Museum) in Mexico City, and an average of 40 people attended. The winners of the first, second, fifth, sixth and tenth places also attended, in addition to representatives of commercial sponsors and the members of the jury. The winners of the three first places in Mexico were Ricardo David Sánchez with a photograph of the Pyramid of the Sun, Pavel Vorobiev who gifted a great image of the Temple of Kukulkan in Chichén Itzá and the user Coconoflavor also with a picture of Chichen Iitza. Supported by our sponsor Carl Zeiss, it was given an extra award called "Carl Zeiss' prize of the public" to whom got more likes in page of Wiki Loves Monuments Mexico in Facebook.
  • February - October 2014. WLM winners exposition tour.

Lessons learned[edit]

What lessons were learned that may help others succeed in similar projects? Consider the following questions and respond with 1 - 2 paragraphs.
What went well?
  • Near 30 new volunteers were integrated.
  • We achieve a contest not only of "upload photos", because we arrange workshops of photography and CC licenses, photowalks with historians and live help with photo experts, and a panel of discussion on heritage and copyright.
  • We are one of the countries with more mentions in the media.
  • Has increased the number of participating photographers.
  • We had best sponsors and prizes than the 2012 edition.
  • We achieve a great discount on printing photos.
What did not go well?
  • Decreased the number of pictures.
  • We can't obtain the list of missing monuments, listed by INBA.
  • We had a delay in delivery of posters, t-shirts and stickers, which were projected to be ready in mid-August.
  • The Merida's volunteers cancel the support for the contest at the last minute.
  • Were very few evaluating photographs.
  • One key fail in the project, and the overall administration of Wikimedia Mexico, was concurrent big events who results into a significant delay in the report of this grant and others.
What would you do differently if you planned a similar project?
  • Ask the WLM support (grant) with much more time in advance.
  • Look for more alternatives to get the monument list of INBA.
  • Eengage more volunteers to stay in the whole process of competition, from planning until evaluation.
  • Contemplate delay times with printers to get the products on time.
  • Seek more volunteers in at least 5 Mexico cities, to have a greater presence in the country.
  • Look for a dedicated volunteer to financial and reports.
  • Search for ways to know more information about the experience of the single contestant.

Project goal and measures of success[edit]

This section should reference the project goals and measures of success described in the approved grant submission. See Grants:PEG/WM MX/Wiki Loves Monuments 2013 to review the goals and metrics listed in the approved submission.

Project goal[edit]

Provide the project goal here.

Copied from the grant request:

Successfully perform of the Wiki Loves Monuments contest in Mexico.
Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 paragraphs.
We achieve the project goal because Wiki Loves Monuments México 2013 esentially increases the number of participants rather than 2012, and we pass from a simple contest to an experience to a program of activities focused in photography and heritage, conduced by a significantly-increased basis of volunteers. Our opinion is what we have more awareness, difussion and innovation in comparation to other countries participants of the contest.

Measures of success[edit]

The t-shirt says #IAmAWikiVolunteer
Example of graphic identity for the contest.
Photo walk in Puebla.
Photo walk in Guadalajara.
List the measures of success exactly as provided in the approved grant submission, and evaluate your project according to each measure listed there.

Note: measures copied from the grant request:

Measures of success
  • Overcoming the number of photos of the last year. Unfortunately, most of the countries have a general decreasing of the number of uploaded photos this year. Mexico scored 6,794 photos this year, which puts him on the 15th. global and the second place in Latin America countries. Such amount represents 1.83% of the total collected this year from all over the world for the competition photographs. Respect to the number of the participants, with 630 this year, Mexico was the fifth in the world in number of individual participants in Wiki Loves Monuments, surpassed only by India (1,485), Russia (912), United States (872) and France (642). That number represents a decrease of 132 participants last year, and in 2012, 762 people participated. What percentage means a 17% stake in one year to another.
  • Increasing the voluntary basis of Wikimedia México in Mexico City and Puebla. Wiki Loves Monuments increases dramatically the voluntary basis involved in the contest (26 signs in the Wikimedia Mexico wiki and other doesn't sign but participate, 10 more or less). This was divided into this key areas and roles (quoted from the Wikimedia Mexico strategy for the event):
    • Management and Logistics
    • Photo tours
    • Press conference and awards
    • Design
    • Communication and media
    • General support
  • Realization of at least 3 related activities in Puebla, Guadalajara and Mérida. This was partially succesfully, because the committed community of Mérida decide to cancel their planned participation in the contest. In the other hand, the contest was a catalyst element for the communities in Puebla and Guadalajara. They made three photo walks with a total attendance of 80 people and 5 new volunteers interested in join Wikimedia Mexico. The photo walk in Puebla was published in the Wikimedia blog.

Other measures of success is:

  • Mentions in media. Due to a public Media Strategy developed by Wikimedia Mexico spokesman, we scored some achievements:
    • Mention in Primero Noticias, TV morning news most viewed in Mexico.
    • Mention in, most read blog in Mexico.
    • Near to 50 mentions in websites, newspapers, TV and radio. Some of them are quoted here.
  • Increase of sponsors, included Carl Zeiss, the leader of photo lenses in the world.
  • Design of a unique graphic identity of the contest.
  • Increase from near to 600 followers in Facebook in 2012 to currently 2688.
Provide an overall assessment of how your project went according to these measures.

Wiki Loves Monumets México 2013 was one of the key projects of Wikimedia Mexico in 2013 and gave to the chapter more trust itself as an organization, plus new volunteers, contacts, sponsors but the motivation of perform big challenges in the country according the importance of WLM. Because the decreasing in the numbers, we have the challenge for make a better WLM in this year, and investigate what is the main reason behind that fact.

If you were to plan a similar project, would you measure it differently? If yes, please explain how.
We need to know more about the overall experience of the participant in all the process of the contest. Not only in Mexico, in fact. Some key answers are unknown like the reason in the decrease of the number of the photos, the general evaluation of the steps for upload photos, and how we can improve the contest.


This section ties this project to Wikimedia's broader goals, and shows what the project accomplished.

What impact did this project have on WMF's mission and the strategic goals? Please answer in 1 -2 paragraphs and include specific measures of impact such as the number of readers or editors reached by a particular project, or the number of articles edited or improved.
Increase reach
Encourage innovation
  • We reach more people for engage to Wikimedia mission in the country, because this contest was the oportunity for make better initiatives in Mexico City and first time events in two major cities of the country: Puebla and Guadalajara. Also, some key areas of the chapter was stronged as the volunteer program and the process reports with the learnings of the contest.
  • We have contributed in the overall success of WLM worldwide ranking #12 and #2 in Latin American in terms of participating pictures.

Reporting and documentation of expenditures[edit]

This section describes the grant's use of funds


Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".


Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.
These expenses should be listed in the same format as the budget table in your approved submission so that anyone reading this report may be able to easily compare budgeted vs. actual expenses.
Note that variances in the project budget over 10% per expense category must be approved in advance by Project and Event Grants program staff. For all other variances, please provide an explanation in the table below.

Number Category Item description Unit Number of units Actual cost per unit Actual total Budgeted total Currency Notes
1 T-shirts T-shirts 1 piece 170 pieces 61.88 10520.00 8500.00 MXN
2 T-shirts Sending of the t-shirts 1 sending trough conventional 3 day parcel 2 266.00 532.00 1500.00 MXN Not sent to Mérida
3 Stickers of WLM WLM México logo stickers 1 sticker 4000 0.35 1420.00 3000.00 MXN
4 Posters of WLM WLM México posters 1 print 1000 2.00 2000.00 2000.00 MXN
5 WLM Expo WLM Expo Printing and signs related 10 prints an signs related 583.20 12000.00 5832.00 MXN

Total project budget (from your approved grant submission)
$27,000 MXN
Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if the Project and Event Grant is your only funding source)
$27,000 MXN
Total amount spent on this project (this total should be the total calculated from the table above)
$19,818 MXN
Total amount of Project and Event grant funds spent on this project (this total will be the same as the total amount spent if the Project and Event Grant is your only funding source)
$19,818 MXN
Are there additional sources of revenue that funded any part of this project? List them here.

Remaining funds[edit]

The funds remaining from this grant in the amount of 7182 MXN were deducted from another grant payment for Grants:PEG/WM MX/Annual grant 2014-2015.
Are there any grant funds remaining?
Answer YES or NO.
Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)
7182 MXN (539 USD, quoted from on February 10, 2014)
If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.
Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.
Pending for define with WMF.

Budget tablet[edit]