Grants:PEG/Wikimedistas de Colombia/Wikivacaciones Colombia/Report

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Report accepted
This report for a Project and Event grant approved in FY Pending has been reviewed and accepted by the Wikimedia Foundation.
  • You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
  • You are welcome to Email grants at wikimedia dot org at any time if you have questions or concerns about this report.


Project status[edit]

Did you comply with the requirements specified by WMF in the grant agreement?
YES
Is your project completed?
YES

Activities and lessons learned[edit]

Activities[edit]

Wikivacaciones was a photographic and writing contest in which participants had to submit photos or write reviews of their vacations. Places, food, activities, people, and so on, a lot of different topics were allowed to participate.

First Place. Photo by Mcarrizosac.

The photographic category worked pretty much the same way as Wiki Loves Monuments Colombia: during the participation period (December and January) people uploaded photos through an Upload Wizard; after that (February), a team of jurors picked the best photos in a process that comprised several rounds. On the other hand, the writing competition worked in a similar way as traditional wikicontests and contests like La mujer que nunca conociste: during the participation period (December and January), participants wrote reviews of elements found during their vacations in the Spanish Wikivoyage; after that, each review was scored by a juror in two factors (writing quality and usefulness), and those scores were weighted with the review length to produce a score; the participants with the highest final scores won the contest.

Aditionally, a "Public Pick Prize" was given. Participants could nominate one of their photos in Wikimedistas de Colombia's Facebook Page, and the photo which had more likes at the end of the participation period won the prize. As a restriction, people needed to follow the page before voting; this allowed us to get new followers.

Public Award Winner. Photo by Wilmer alejandro vargas.

In the end, 175 people shared 4311 photos from 305 different places, and 6 people wrote 42 texts (including reviews, itineraries and full articles) in Wikivoyage.

For communication, we had the following resources:

As extra activities, we made the following:

  • We made a Workshop at Universidad Pontificia Bolivariana, Bucaramanga, where participants were explained about the contest and how to participate. The workshop was streamed, too.
  • We categorized a lot of the contest images in Commons. Uncategorized images are one of the main issues that massive-photo-uploading contests have, and we solved it by ourselves this time.

Lessons learned[edit]

What worked well?
We believe that this contest went pretty well. The following aspects were new (compared to our previous contests) and went really fine:
  1. The contest topic, "Vacations", was well received, and a really diverse set of photos of Colombia resulted of it.
  2. The contest was open for two months instead of one. That allowed us to receive more photos.
  3. The Facebook contest worked very well, and got us a lot of new followers.
What didn't work?
  1. While the writing contest worked just fine, we expected more participants.
What would you do differently if you planned a similar project?
  1. While we didn't have trouble when checking who won the Facebook contest, we noticed that it was a bit difficult to check who followed WMCO's page and who didn't. As this was a restriction for voting, we could have had trouble with that. We still don't know how would we solve that problem next time, but now we know it exists.
  2. We would make a lot more emphasis on motivating participants to categorize images, so they would categorize their photos by themselves or helped us to categorize other people's photos.

Learning patterns[edit]

Outcomes and impact[edit]

Outcomes[edit]

Provide the original project goal here.
The contest seeks to promote the use of Wikivoyage and Wikimedia Commons, as well as attracting people to these projects and the Spanish Wikipedia. Potentially, it would bring new members to the Wikimedistas de Colombia User Group.
The goal of the project is to produce high quality photos and reviews to be used mainly in Wikivoyage, but that could also be used in Wikipedia. The photos and articles will enrich the content about cities, towns and interesting places of Colombia. The photos will be uploaded into Wikimedia Commons.
Did you achieve your project goal? How do you know your goal was achieved? Please answer in 1 - 2 short paragraphs.
We believe we did it. We got a lot of material about the country, and part of it has a really good quality. Also, even the material that doesn't have an outstanding quality is useful for the projects, which can be observed by the fact that there are images already being used to illustrate existing Wikivoyage pages.
The amount of reviews was small. We think that was the main weakness of the project. However, it's important to note that the Spanish Wikivoyage is a small project as a whole, so the contest's impact is still comparatively significant.

Progress towards targets and goals[edit]

Project metrics

Target outcome Achieved outcome Explanation
100+ people participate in the event. 175 participants in the photographic category, 6 in the writing category. Target successfully reached.
20% increase in Facebook followers for Wikimedia Colombia (157.8 new followers) 93.6% increase (739 new followers). Target successfully reached. We included here a few followers we got during march, when winners were announced. During January and February only, the increase was 91%.
1000+ photos uploaded to Wikimedia Commons. 4311 photos. Target successfully reached.
30+ Colombian cities or towns pictured. 305 Colombian cities or towns. Target successfully reached.
40+ photos being used in Wikivoyage pages. To be exactly measured. However, please do note that we know for a fact that more than 30 photos were being used in Wikivoyage pages at a certain point in January.
10+ itineraries or 40+ reviews (or a combination of both) written. 42 texts written, between itineraries, reviews and complete articles (which comprise several reviews). Target successfully reached.


Global Metrics[edit]

We are trying to understand the overall outcomes of the work being funded across our grantees. In addition to the measures of success for your specific program (in above section), please use the table below to let us know how your project contributed to the Global Metrics. We know that not all projects will have results for each type of metric, so feel free to put "0" where necessary.

  1. Next to each required metric, list the actual outcome achieved through this project.
  2. Where necessary, explain the context behind your outcome. For example, if you were funded for an edit-a-thon which resulted in 0 new images, your explanation might be "This project focused solely on participation and articles written/improved, the goal was not to collect images."

For more information and a sample, see Global Metrics.

Metric Achieved outcome Explanation
1. # of active editors involved 22 Measured with Wikimetrics + custom stats page.
2. # of new editors 153 Measured with Wikimetrics.
3. # of individuals involved 175 Measured by custom stats page. Includes the organizing team.
4a. # of new images/media added to Wikimedia articles/pages 30+ Exact value to be confirmed.
4b. # of new images/media uploaded to Wikimedia Commons 4311
5. # of articles added or improved on Wikimedia projects 14 Wikivoyage articles. Doesn't include the 30+ articles that were improved by adding images.
6. Absolute value of bytes added to or deleted from Wikimedia projects 76373 (text in Wikivoyage), 8770540000 (images in Commons) Text measured by us. Images measured by the Wikimetrics Magic Button.
Learning question
Did your work increase the motivation of contributors, and how do you know?
For now, we know the team was motivated by the work, and we managed to establish a good working flow, way better than previous years. As for participants, they seemed motivated too, but we cannot now for sure (for now) if the motivation will impact their participation in the projects in a long term.


Impact[edit]

What impact did this project have on WMF's mission and the strategic priorities?

We think we impacted in the three proposed priorities:

  1. We increased participation in Wikimedia Commons and, to a lesser extent, Wikivoyage. We still need to wait more time to know if the some of the participation increase will be permanent or not.
  2. We improved the quality of the Spanish Wikivoyage by adding information and pictures. Also, we increased the amount of images of Colombia in Wikimedia Commons, some of them of places that didn't have images at all.
  3. We promoted Wikivoyage a lot during the contest, given the nature of it. While we can't measure the impact of this, we believe that this kind of promotion of projects other than Wikipedia and Commons is important and can bring new readers to them.

Reporting and documentation of expenditures[edit]

This section describes the grant's use of funds

Documentation[edit]

Did you send documentation of all expenses paid with grant funds to grants at wikimedia dot org, according to the guidelines here? Answer "Yes" or "No".
YES

Expenses[edit]

Please list all project expenses in a table here, with descriptions and dates. Review the instructions here.
Number Category Item description Unit Number of units Actual cost per unit Actual total Budgeted total Currency Notes
1 Web domains wikimediacolombia.org Renewals 2 52,240 104,480 120,000 COP
2 Web domains wikilovesmonuments.co Renewals 1 99,990 99,990 100,000 COP
3 Web domains wikilovesmonuments.co (partial reimbursement) Unit 1 33,000 33,000 33,000 COP (Partial) reimbursement of the last domain renewal for our wikilovesmonuments.co domain.
4 Prizes Kindle Paperwhite Units 2 433,650 867,300 1,000,000 COP Includes shipping.
5 Prizes External hard drive Units 2 290,500 581,000 600,000 COP Includes shipping. Disks had to be bought in two different stores, for very similar prices. Average price shown.
6 Prizes Chromecast 2 Units 3 167,000 501,000 600,000 COP Includes the price for the public award.
7 Prizes Wikivacaciones mugs Units 15 10,625 170,000 0 COP Mugs of the event for each winner (7), each organizer (4) and each juror (4). Include shipping. The mugs weren't planned in the beginning, but they were bought with some of the remaining money from the prizes.
8 Shipping Prize shipping Shippings 5 9,000 45,000 100,000 COP
9 Extras Extra, minor expenses - - - 18,200 81,000 COP Extra minor expenses: shipping of organizer mug (8,200), bank fees (about 10,000).


Total project budget (from your approved grant submission)
$2,535,000 COP
Total amount requested from WMF (from your approved grant submission, this total will be the same as the total project budget if PEG is your only funding source)
$2,535,000 COP
Total amount spent on this project
$2,435,500 COP
Total amount of Project and Event grant funds spent on this project
$2,435,500 COP
Are there additional sources that funded any part of this project? List them here.
NO

Remaining funds[edit]

Remaining funds have been used or will be used for other approved mission-aligned activities. This use has been requested in writing and approved by WMF.
Are there any grant funds remaining?
YES
Please list the total amount (specify currency) remaining here. (This is the amount you did not use, or the amount you still have after completing your grant.)
129,560 COP
If funds are remaining they must be returned to WMF, reallocated to mission-aligned activities, or applied to another approved grant.
Please state here if you intend to return unused funds to WMF, submit a request for reallocation, or submit a new grant request, and then follow the instructions on your approved grant submission.
If possible, in order to avoid the complications of returning the funds to WMF, we'd like to use the funds in future activities.