Grants:Programs/Wikimedia Community Fund/General Support Fund/Wikimedia MA Multi Annual Grant 2024-2026/Yearly Report (2024)
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Part 1: Understanding your work
[edit]Per the recent update on the Wikimedia Foundation Affiliates Strategy process, Wikimedia Affiliates that are General Support Fund grantees will fulfill their affiliate reporting requirements through their final or yearly grantee report.
If you are a Wikimedia Affiliate, you will use this form for your affiliate reporting and to address the affiliate health criteria. You do not need to submit a separate report to AffCom. Follow the guidance in the green boxes to report on how you met the corresponding affiliate health criteria.
If you are not a Wikimedia Affiliate, aligning your responses with the affiliate criteria is optional and not required.
1. Please share to what extent your programs, approaches, and strategies contributed to addressing the challenges you shared in your proposal. If they did not contribute as you believed they would, please share what obstacles you faced and what, if anything, you learned from them? (required)
For affiliates, use this space (Question 1.) to address Affiliate Health Criterion 1.1 (Goal delivery). Describe how you actively delivered on mission goals, e.g. content creation.
In 2024, our programs showed mixed effectiveness in addressing core challenges, with several notable successes alongside persistent obstacles. Here's a detailed analysis:
Education Program Impact Achievements:
- Reached over 400 teachers through online training
- Graduated 110 teachers who completed all modules
- Organized 6 workshops across different regions
- Developed new educational resources and training materials
However, we faced challenges with:
- Limited post-program engagement from trained teachers
- Need for better follow-up mechanisms with graduates
- Sustainability concerns with repeating similar activities yearly
Technical Development Achievements:
- Successful mini-hackathon in Tangier with 8 participants
- Developed new bot tasks and improved existing ones
- Enhanced Wikidata content with updated census information
Obstacles included:
- Staff engagement and retention issues in technical projects
- Need for improved recruitment processes
- Challenges in monitoring remote work productivity
Documentation Project Achievements:
- 2,407 new media files with 4,565 views
- Two successful photo contests generating 976 new images
- Total of 72 participants across photo competitions
Lessons learned:
- Group documentation efforts more effective when including experienced Wikimedians
- Need for better integration between documentation and education projects
- Importance of focusing on Wikidata for sustainable content growth
Communication and Community Engagement
Achievements:
- Comprehensive social media engagement:
- Contest promotions and participant support
- Workshop announcements and coverage
- Documentation of key moments during activities
- Coverage of community meetups and events
- 12 podcast episodes featuring diverse Arabic Wikimedia communities, promoting free knowledge sharing and volunteering
- 5 monthly newsletters keeping group members informed
Challenges:
- Need for impact measurement of communication activities
- Questions about podcast sustainability (identified during strategic retreat), leading to the decision to pause it for the upcoming year.
- Need for clearer definition of communication team roles and responsibilities
- Resource allocation for maintaining multiple communication channels
This integrated communication strategy helped bridge the gap between Wikimedia Morocco and both local and global communities while promoting volunteer engagement and knowledge sharing.
Key Organizational Learnings:
1. Structural Improvements Needed:
- Clear role definitions for staff and volunteers
- Better work time estimation and resource allocation
- Improved governance processes and internal guidelines
- Automated follow-up systems for activities and contests
2. Geographic Challenges:
- Need for better strategies to reach uncovered regions
- Balance between online and in-person activities
- Importance of targeted local community building
3. Sustainability Concerns:
- Over-reliance on single funding source
- Volunteer retention and burnout prevention
- Project continuity and evolution
4. Partnership Development:
- Value of strong partnerships (e.g., Reading Network in Morocco)
- Need for more diverse collaborative relationships
- Importance of government and institutional connections
Looking forward, we're implementing several strategic changes:
- Restructuring the education program with clearer metrics and follow-up
- Developing improved staff contracts with clear expectations
- Planning for legal status establishment by 2026
- Setting concrete partnership targets (4 major partnerships: 2 governmental, 2 others)
- Creating comprehensive membership criteria and organizational processes
- Pausing the podcast for 2025 to reallocate resources and evaluate its format and long-term sustainability.
This experience has reinforced the importance of balancing ambitious goals with sustainable practices, while maintaining our commitment to knowledge equity and community empowerment.
2. Is there a plan to build on the key successes you had? If yes, please describe the plan and if no, please share the limitations to do so. For instance, did the activities lead to any new priorities, ideas for activities, or goals for the future? (required)
Yes, building on our 2024 achievements, we have developed a comprehensive strategic plan through November 2024's strategic retreat in Tangier. Key elements include:
Organizational Development
- Establish legal status as an association by end of 2026
- Expand board membership to 7-9 members to increase diversity of skills and representation
- Develop clear governance structures and internal guidelines
- Implement systematic reporting and assessment processes
Education Program Evolution
- Restructure into two-semester system with continuous training
- Set concrete targets:
- 2,000 registered teachers (1000 per semester)
- 200 graduating teachers (100 per semester)
- Develop follow-up system for program graduates
Technical Project Enhancement
- Year-round technical project coordination
- Host in-person technical workshops
- Continue bot development and maintenance
Community Growth Initiatives
- Focus on strategic partnerships:
- Target 4 sustainable partnerships (2 governmental, 2 other)
- Prepare concrete partnership proposals
- Define clear partnership roles and responsibilities
- Expand geographical reach within Morocco
- Implement targeted workshops in universities and libraries
- Develop leadership capacities among members
Content Development Strategy
- Identify key knowledge gaps in heritage and languages
- Develop technical tools to suggest needed articles
- Organize targeted contests in multiple languages
- Focus on Morocco-related content across languages
This strategic plan addresses limitations identified in 2024:
- Volunteer retention through clearer engagement pathways
- Staff management through improved processes
- Project sustainability through systematic assessment
- Community growth through targeted outreach
- Technical capacity through structured development
The plan builds directly on our successes while addressing challenges identified during our strategic review.
3. Please provide a link to reports that detail the activities that took place in the last year. This can include an annual report, Meta pages, and websites. If there are no links available, briefly describe the implemented activities and programs below or upload any files. (required)
For affiliates, use this space (Question 3.) to address Affiliate Health Criteria 2.1 (Affiliate health & resilience), 4.1 (Internal engagement), 4.2 (Community connection), and 4.3 (Partnerships and collaboration):
- Describe your activities engaging new users, new members for your decision-making body(ies), and developing leaders and organizers (2.1).
- Describe your activities creating or hosting spaces to encourage greater collaboration and engagement among your members (4.1).
- Describe how you engage with the contributing community that you serve and/or support (4.2).
- Describe your partnerships with other affiliates or with non-Wikimedia entities (4.3).
We have prepared a comprehensive Meta-Wiki page that complies all Wikimedia Morocco User Group activities for 2024 at:
The page documents our activities for the year and gather key metrics and results, providing a detailed overview of all our projects, initiatives, and achievements throughout 2024.
In particular, the page shows how gender equity was promoted, through meetings and gatherings where majority of attendees identified themselves as women (see picture for the mini Wikicamp: [2], or Darija workshop in Rabat [3])
![[2]](https://meta.wikimedia.org/wiki/File:%D9%88%D9%8A%D9%83%D9%8A_%D9%83%D8%A7%D9%85%D8%A8_%D8%A7%D9%84%D9%85%D8%B5%D8%BA%D8%B1_%D8%A7%D9%84%D8%A7%D8%AD%D8%AF_22_%D8%AF%D8%AC%D9%86%D8%A8%D8%B1_2024_20.jpg){kind=link}
![[3]](https://meta.wikimedia.org/wiki/File:%D9%88%D8%B1%D8%B4%D8%A9_%D9%88%D9%8A%D9%83%D9%8A%D8%A8%D9%8A%D8%AF%D9%8A%D8%A7_%D8%A8%D8%A7%D9%84%D8%AF%D8%A7%D8%B1%D9%8A%D8%AC%D8%A9_%D9%86%D9%88%D9%86%D8%A8%D8%B1_2024_2.jpg){kind=link}
Language diversity was given an important place as the report shows, as we have had several initiatives promoting language diversity, including: Hosting several podcast episodes in Berber and Moroccan Darija, launching contests in Arabic and Moroccan Darija, and even hosting workshops in Berber and Darija. All this information can be found at the same meta page if you read it carefully.
Finally, we have strongly advanced in our partnerships as mentioned in the Meta page, by working with several new partners for different events. We have mentioned all of them, and are happy to write them here also in this report:
- Reading Network in Morocco
- National Library of Morocco
- Casa Memoire Association
- Hassan II University
- Antoine de Saint-Exupéry School
- Tafath Foundation for Education and Training
- Madina Schools, Casablanca
- Nabil Institution Temara
4. Are you interested in sharing what you achieved or learned this year with the wider community through different peer learning programs (e.g. Let's Connect program, Diff)? (optional)
Yes, we are interested in sharing our experiences, particularly given our active participation in peer learning programs during 2024. As documented in our activity report, we participated in several knowledge-sharing sessions:
Peer learning sessions 2024:
- May 27: Session on building partnerships, presented by our member Rachida Roky
- September: Sharing session about Wikimedia Morocco activities and projects, presented by Reda Benkhadra and Mounir Afifi
- December 13: WikiAfrica Hour participation by Loubna Ait Oumasste, sharing our community's achievements
Conference Presentations:
- Shared our Darija Wikipedia experience at the 8th International Conference on Moroccan Darija
- Presented our education program methodology at Wiki Arabia 2024
- Contributed to discussions at WikiIndaba about managing large user groups
We are particularly interested in sharing:
- Our experience running a multi-language community program
- Lessons learned from our education program
- Insights from our technical development projects
These sharing opportunities align with our strategic objective of strengthening collaboration with the global Wikimedia community.
5. Did you collect feedback from your community or target groups on how the activities implemented impacted them? If yes, please attach/provide information on the results (e.g. community surveys, stories, impact booklets/reports, interviews with partner institutions, etc). Did you collect other impact-specific data? (required)
For affiliates, the response to Question 5. also partially addresses Affiliate Health Criteria 4.1 (Internal Engagement), 4.2 (Community Connection), or 4.3 (Partnerships & collaboration), where applicable.
Yes, we collected feedback through several channels in 2024:
Education Program Feedback:
- Exit survey from 74 graduates of the Reading Wikipedia in Classroom program
- Teacher testimonials gathered during follow-up sessions
- Documentation of practical implementation stories from classroom activities
Technical Project Assessment:
- Participant feedback from Mini-Hackathon in Tangier.
- Documentation of technical project outcomes through GitHub repositories
Communication Project Impact:
- Podcast listener feedback through social media channels
- Newsletter reader responses
- Social media engagement metrics
- Community response to event announcements and coverage
Strategic Planning Input:
- Comprehensive feedback gathered during our November 2024 strategic retreat in Tangier
- SWOT analysis incorporating community member perspectives
- Project team evaluations of various initiatives
- Taking input from User Group members to refine the draft prior to releasing the final version
By working on different areas and projects, a natural consequence was that we widened our network, and had the opportunity to meet and collaborate with several new partners. We are particularly happy about the outcome of 2024 in terms of partnerships, and hope to work on even more for next year. The partners we worked with on 2024 were:
- Reading Network in Morocco
- National Library of Morocco
- Casa Memoire Association
- Hassan II University
- Antoine de Saint-Exupéry School
- Tafath Foundation for Education and Training
- Madina Schools, Casablanca
- Nabil Institution Temara
Areas where we need to strengthen feedback collection:
- Long-term impact assessment of training programs
- Systematic documentation of partner institution feedback
- Quantitative metrics for community retention
- Impact measurement of communication activities
We are working to implement more structured feedback mechanisms for 2025 as identified during our strategic planning sessions.
6. During the fund period, did your efforts do any of the following? (required):
For affiliates, the response to Question 6. also partially addresses Affiliate Health Criterion 2.2 (Diversity balance).
- 6.1 Bring in participants from the following groups: women, young people, speakers of minority languages, underrepresented geographical regions (ESEAP, LATAM, SSA, MENA, SA)
- 6.2 Develop content about the following underrepresented topics or groups of people: women, speakers of minority languages, underrepresented geographical regions (ESEAP, LATAM, SSA, MENA, SA)
- 6.3 Support the retention of: Editors, Organizers, Partnerships
7. What, if any, effective tactics or approaches can you share that worked well when dealing with the programs under points 6.1-6.3 that you selected? (optional)
Our most effective approaches in 2024 included:
Supporting Language Diversity:
- Organizing workshops in local languages (Darija, Amazigh)
- Running contests in multiple languages to encourage broader participation
Editor Retention Strategy:
- Regular follow-up with active contributors
- Recognition of milestones (e.g., celebrating 10,000 edits achievement)
- Combining online and in-person activities
- Technical support through dedicated team members
Organizer Development:
- Regular coordination meetings
- Opportunities for international conference participation
- Hands-on experience through local event organization
Regional Content Development:
- Focus on local heritage documentation
- Structured contribution campaigns
- Technical tool development to support content creation
8. If you developed partnerships, which of the following factors most helped you to build partnerships? Please pick a MAXIMUM of the three most relevant factors (optional):
N/A
Part 2: Metrics for Year 1
[edit]| Wikimedia Metrics | Target (Year 1) | Results (Year 1) | Comments and tools used |
|---|---|---|---|
| Number of all participants | 500 | 1130 | Education Program:
*8 participants (TranslateWiki workshop) In-Person Workshops/Edit-a-thons:
Contests:
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| Number of all editors | 150 | 298 | DOCUMENTED EDITORS:
23 editors (Multiple editing workshops) 11 editors (Bouzniqua Book workshop) From contests:
|
| Number of new editors | 30 | 44 | |
| Number of retained editors | 10 | ||
| Number of all organizers | 15 | 17 | *Internal documentation
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| Number of new organizers | 5 | 6 |
| Wikimedia project | Target - Number of created pages (Year 1) | Target - Number of improved pages (Year 1) | Result - Number of created pages (Year 1) | Result - Number of improved pages (Year 1) |
|---|---|---|---|---|
| Wikipedia | 1000 | 2000 | 1731 | 549 |
| Wikimedia Commons | 1000 | 3383 | ||
| Wikidata | 1000 | 1454 | ||
| Wiktionary | ||||
| Wikisource | ||||
| Wikimedia Incubator | 500 | |||
| Translatewiki | 161 | |||
| MediaWiki | ||||
| Wikiquote | ||||
| Wikivoyage | ||||
| Wikibooks | ||||
| Wikiversity | ||||
| Wikinews | ||||
| Wikispecies | ||||
| Wikifunctions or Abstract Wikipedia | 1 |
Tool used and comments (optional):
Numbers compiled from detailed activity reports including editing workshops, contests, hackathon outcomes, and automated bot activities.
11. Did you set other quantitative and qualitative targets for your project (other metrics)? (required): No
11.1. Other Metrics.
In your application, you outlined some other open metrics that you would like to measure. Please fill out the achieved results for each of the open metrics you defined.
| Other Metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
Part 3: Skill Development / Capacity Building
[edit]12. Reflecting on your programmatic (external) and organizational (internal) work, did your grant support you to undergo any skill development that made a difference to your success? If yes, what skill was developed, and how did it lead to success? (e.g. received coaching on public speaking, attended training on nonviolent communication, hosted professional development conversations on leadership, learned and used a new tool for project management, etc.)? Can you share any materials? (required)
For affiliates, use this space (Question 12.) to address Affiliate Health Criteria 2.2 (Diversity balance) and 3.1 (Diverse, Skilled, and Accountable Leadership):
- Describe actions taken to prioritize gender balance in affiliate leadership, as well as any areas of diversity relevant to your affiliate's context (2.2).
- Describe the management, financial, or other leadership skills of your affiliate leaders. If you have a succession plan, please include it here (3.1).
- Describe any training or skill development (as outlined in the question above) (3.1).
- Incorporate into the annual report a disclosure of conflict of interests (if any) from the leadership (3.1).
Yes, our grant supported several key areas of skill development that enhanced our effectiveness:
Technical Skills Development:
- Mini-hackathon in Tangier provided hands-on training in:
- Lua programming
- SPARQL querying
- Wikifunctions implementation
- Bot development and maintenance
- Lua programming
- SPARQL querying
- Wikifunctions implementation
- Technical workshops for team members on tools and automation
Project Management Enhancement:
- Strategic planning skills developed during November 2024 retreat in Tangier
- Team coordination and resource allocation
- Event management for both online and in-person activities
Educational Program Development:
- Online teaching methodologies
- Digital content development
- Student engagement strategies
Communication Skills:
- Podcast production and hosting (12 episodes produced)
- Newsletter creation
- Social media management
- Multilingual content development
Community Management:
- Volunteer coordination
- Cross-cultural communication
- Conflict resolution
Empowering new leaders
- Actively supporting newcomers and all interested members to drive their initiatives and becoming leaders
- Sharing information with all members through different channels to be involved in the group management and activities
- Sponsoring travel to conferences for active volunteers to empower them and allow them to sharpen their skills and take over leadership
- Sharing and explaining the publicly available governance charter and bylaws to all members, so that they know the path to becoming group leaders ([4])
These skill developments directly contributed to:
- More efficient project execution
- Better community engagement
- Improved documentation quality
- Enhancing gender and language equity
- More people identifying themselves as women participate in our activities, as they feel included and welcome to join
- More content is produced in local languages thanks to our different initiatives in that sense (including workshops, contests, edit-a-thons and even technical sessions)
- Diverse leadership team, with 3 members identifying themselves as male, and 2 as female
- Diversified staff team, where one employee identifies themselves as male, and two as female.
- More people identifying themselves as women participate in our activities, as they feel included and welcome to join
- More content is produced in local languages thanks to our different initiatives in that sense (including workshops, contests, edit-a-thons and even technical sessions)
- Diverse leadership team, with 3 members identifying themselves as male, and 2 as female
- Stronger technical infrastructure
13. What is one capacity/skill area that you would like to focus on for the next year? And how do you plan to achieve this capacity? (required)
For 2025, we plan to focus on strengthening our organizational governance and management capacity. This priority emerged from our November 2024 strategic retreat discussions and aligns with our goal of establishing legal status by 2026.
Specific areas we plan to develop:
Formal Organizational Structure
- Establish clear governance processes
- Develop comprehensive internal guidelines
- Create systematic reporting routines
- Define clear roles and responsibilities
Implementation Plan:
- Research and learn from other successful Wikimedia affiliates
- Consult with legal experts on association requirements
- Draft necessary organizational documents
- Develop clear membership criteria and rules
- Create financial guidelines and charter
- Establish communication pathways and processes
This capacity building will support:
- Transition to legal association status
- More effective volunteer management
- Improved project coordination
- Sustainable growth of activities
- Better resource utilization
We believe focusing on this foundational capacity will strengthen all aspects of our work and prepare us for our next phase of development.
14. If you have additional information or reflections that don’t fit into the above sections, please write them here. Use the space below to upload any additional documents that would be useful to understand your report.
For affiliates, also use this section (Question 14) to fulfill the Affiliate Health Criteria requirements.
- Describe and link to any public-facing documentation for affiliate governance, including affiliate leadership and membership with a breakdown of the demographics; how elections are conducted; how conflicts of interest are declared; and how decisions are made and communicated (2.2, 2.3, 3.1).
- Describe and link to any public-facing documentation for activities incorporating, promoting awareness about, or enforcing the Universal Code of Conduct in your affiliate's activities (3.3).
- Describe and link to any public-facing documentation for internal membership engagement, such as notes from your regular meetings and how you communicate to or involve your membership (4.1).
Wikimedia Morocco has bylaws and governance charter explaining clearly how the group is governed. It is publicly available on Meta at the following link: [5]
The bylaws explain clearly how the group is managed, including elections, detailed governance practices, and conflict of interest.
Wikimedia Morocco User Group gives the utmost importance to the Wikimedia Universal Code of conduct, and does not tolerate any breaches against it. The group promotes UCoC in all its activities, by mentioning it before the start, and by informing participants on the contact person in case they do not feel comfortable or are harassed. Moreover, the user group shares with members all the updates related to UCoC, including opportunities for training, and of more involvement for those who would like to join specific teams and committees (such as U4C) that the WMF drives.
Part 4: Financial reporting
[edit]For affiliates, also use this section (Part 4: Financial reporting) to address Affiliate Health Criterion 3.2 (Financial & Legal Compliance).
| Description | Amount spent (MAD) |
|---|---|
| Personnel costs | 355000 |
| Operational costs | 72166 |
| Programmatic costs | 200495 |
| Total (Year 1) | 627661.82 |
| Other revenue | |
| Remaining funds (Year 1) | 61104 |
15. Please state the total amount spent from this fund in your local currency. (required)
627661.82 MAD
16. Please provide an overview of the amount spent from this fund in the following budget categories in your local currency. (required)
- Operational costs: 72166 MAD
- Programmatic costs: 200495 MAD
- Staff and contractor costs: 355000 MAD
17. Did you have any other revenue sources (e.g. other funding, membership contributions, donations)? (required): No
- 17.1. Provide the total amount received from other revenue sources in your local currency. (required): MAD
- 17.2. Provide the total amount spent from other revenue sources in your local currency. (required): MAD
18. Provide a financial report document which will provide the details of funds received and spent in the currency of your fund. (required)
- Upload Documents, Templates, and Files.
- Report funds received and spent, if template not used.
- A detailed financial report is available at :
18.2. If you have not already done so in your financial spending report, provide information on changes in the budget in relation to your original proposal. (optional)
N/A
19. Do you have any unspent funds from this funding?: Yes
- 19.1. Please list the amount of unspent funds in your local currency. (required)
- 61104
- 19.2. Explain why you did not use the amount. (required)
- The underspending occurred primarily due to:
- Staff taxes being under budget
- Some planned activities costing less than budgeted
- Efficient resource management across programs
- 19.3. What are you planning to do with the underspent funds?
- A. Propose to use the underspent funds within this Fund period with PO approval
- 19.4. Please provide details of hope to spend these funds.
- We propose to utilize the remaining 61,104.13 MAD to support our geographical expansion strategy.
20. Final confirmations (required)
- 20.1. Are you in compliance with the terms outlined in the fund agreement? You must be in compliance with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement. In summary, this is to confirm that the funds were used in alignment with the Wikimedia Foundation mission and for charitable/nonprofit/educational purposes.
- Yes
- 20.2. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement?
- Yes
- 20.3. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement? In summary, this is to confirm that the funds were used in alignment with the WMF mission and for charitable/nonprofit/educational purposes.
- Yes
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