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Grants:Programs/Wikimedia Community Fund/General Support Fund/foto.wiki.br, 2026

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statusUnder review
foto.wiki.br, 2026
Fluxx IDR-GS-2510-20567
start date2026-01-15
end date2026-12-15
budget (local currency)278344.41 BRL
amount requested (USD)49725.1 USD [note 1]
grant typeGroup of individuals not registered with an organization
funding regionLAC
decision fiscal year2025-26
funding program roundRound 1
organization (if applicable)Foto.wiki.br

This is an automatically generated Meta-Wiki page. The page was copied from Fluxx, the web service of Wikimedia Foundation Funds, where the user has submitted their application. Please do not make any changes to this page because all changes will be removed after the next update. Use the discussion page for your feedback. The page was created by CR-FluxxBot.

Applicant information

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Organization name or Wikimedia Username for individuals. (required)
Foto.wiki.br
Do you have any approved General Support Fund requests? (required)
No, it is my first time applying for a General Support Fund
You are applying as a(n). (required)
Group of individuals not registered with an organization
Are your group or organization legally registered in your country? (required)
No
Do you have a fiscal sponsor?
Yes
Fiscal organization name.
Kiwix
Please provide links to the following documents if they are available

These documentation can be provided in your local language(s), no translations required.

  • Organizational website
  • Detailed financial reporting and/or audits
  • Documentation of the governance structure, board list, governance processes
  • Documentation of the general assembly decision on your plan

Main proposal

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1. Please state the title of your proposal. This will also be a title for the Meta-Wiki page. (required)
foto.wiki.br, 2026
2. Do you want to apply for the multi-year base funding for 3 years? (required) (only for returning applicants)
N/A
2.1. Provide a brief overview of Year 2 and Year 3 of the proposed plan and how this relates to the current proposal and your strategic plan? (required)

N/A


3. Proposed start date. (required)
2026-01-15
4. Proposed end date. (required)
2026-12-15
5. Does your organization or group have an Affiliate or Organizational Annual Plan that can help us understand your proposal? If yes, please provide it. (required)
Yes
6. Does your affiliate, organization or group have a Strategic Plan that can help us understand your proposal? If yes, please provide it. (required)
Yes
https://meta.wikimedia.org/wiki/Foto.wiki.br/Activities/Strategic_plan
7. Where will this proposal be implemented? (required)
Brazil
8. What are your programs, approaches, and strategies? What are the challenges that you are trying to address and how will your strategies support you in addressing these challenges? (required)
9. What categories are your main programs and related activities under? Please select all that apply. (required)
Category Yes/No
Education Yes
Culture, heritage or GLAM Yes
Gender and diversity Yes
Community support and engagement Yes
Participation in campaigns and contests Yes
Public policy advocacy No
Other No

Education

9.1.1. Select all your programs and activities for Education. (required)
Wikidata programs, Wikimedia Commons programs
Other programs and activities if any: N/A
9.1.2. Select all relevant audience groups for Education. (required)
Vocational, tertiary, or higher education
Other groups if any: N/A

Culture, heritage or GLAM

9.2. Select all your programs and activities for Culture, heritage or GLAM. (required)
Introducing new approaches to underrepresented culture and heritage, e.g. decolonising or reparative work; oral and visual knowledge; outreach to communities of origin, indigenous and first nations self-determination, Supporting institutions to open up their collections, data, metadata, and research, Partnering with institutions, professional associations, and allied organizations to raise awareness of open culture, ethical sharing, and related issues
Other programs and activities if any: N/A

Gender and diversity

9.3. Select all your programs and activities for Gender and diversity.
Bringing in women and/or gender diverse participants and editors, Focusing on creating content about women and/or gender diverse groups, including biographies, intersectional topic areas and/or adding images, Focusing on creating content about marginalized (underrepresented) communities and their knowledge, Focusing on knowledge equity by bringing in contributors from underrepresented communities, Building organizer skills in women and diversity groups, Fomenting female leadership within the movement (either staff, members or boards)
Other programs and activities if any: N/A

Community support and engagement

9.4. Select all your programs and activities for Community support and engagement.
On-wiki training of community members, Off-wiki training of community members, Organizing meetups, conferences, and community events, Supporting community members' participation in events and conferences
Other programs and activities if any: N/A

Participation in campaigns and contests

9.5. Select all campaigns that apply. (required)
Wiki Loves Africa, Wiki Loves Earth, Wiki Loves Folklore, Wiki Loves Monuments
Other programs and activities if any: N/A
10. Please include a link to or upload a timeline (operational calendar) for your programs and activities. (required)
As we work with scrum, and we already shared the year plan, we are sharing a mock of a large activity internal organization:

https://meta.wikimedia.org/w/index.php?title=Foto.wiki.br/Activities/Sample_of_plan

11. Describe your team. (required)

Our team comprises over 34 Brazilian photographers specializing in Nature and Wildlife, along with 9 photographers (and growing) focused on intangible cultural heritage documentation. We also have 11 science communicators (primarily biologists), 5 social scientists supporting emerging needs, and 5 experienced volunteers with NGO backgrounds to assist with administrative tasks. We are seeking two part-time (under 20 hours/week) paid project coordinators to support overall activities, due to budget constraints. This value for consultants.

12. Will you be working with any internal (Wikimedia) or external partners? Describe the characteristics of these partnerships and bring a few examples of the most significant partnerships. (required)

Yes, Wikimedia Brasil will continue to collaborate with us, as previously outlined. And all other formal and informal groups in Brazil.

This includes potential involvement in activities such as Wiki Loves Folklore and Monuments, WikiCon Brasil, Festa da Lusofonia, and others. We welcome their participation and presentations in any of our activities.

13. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select all that apply. (required)
Increase the Sustainability of Our Movement, Improve User Experience, Provide for Safety and Inclusion, Ensure Equity in Decision-making, Coordinate Across Stakeholders, Invest in Skills and Leadership Development, Manage Internal Knowledge, Identify Topics for Impact, Innovate in Free Knowledge, Evaluate, Iterate, and Adapt

Metrics

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Wikimedia Metrics

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14. Please select and fill out Wikimedia Metrics for your proposal. (recommended)
14.1. Number of participants, editors, and organizers.

All metrics provided are optional, please fill them out if they are aligned with your programs and activities.

Participants, editors, and organizers
Metrics name Target Description
Number of all participants 300 Our target of engaging 300 unique participants is a strategic estimate derived from the various types of activities outlined in our 2026 plan. We differentiate between deep, capacity-building engagement and broader public participation to provide a realistic and meaningful metric. Our calculation is based on the following breakdown:

1. Deep Engagement - Capacity-Building Programme (Approx. 200 unique participants): This is the core of our community-building effort. It includes participants in our structured online and in-person workshops and courses. We plan to run over 20 distinct training sessions throughout the year. While the total number of "seats" in these workshops is higher (estimated around 350), we conservatively estimate an overlap of attendees, leading to a target of approximately 200 unique individuals who will receive direct, in-depth training in areas ranging from technical skills to DEI principles. This group represents the core community we are actively empowering.

2. Community Engagement - In-Person Activities (Approx. 50 unique participants): This category includes participants in our more open, practical events:

Quarterly Photowalks: We anticipate engaging approximately 15-20 people per event across four planned photowalks. We estimate this will involve around 50 unique participants over the year, serving as a key entry point for new members.

Expeditions: Each of our major expeditions will include at least one contest winner. While the core team is not counted here, these 3-4 high-engagement spots for contest winners represent a significant form of deep participation.

Number of all editors 250 Broad Engagement (Contests): We project 250 total editors will participate, with the majority coming from our high-visibility online contests (Wiki Loves Earth, Birds, Folklore). These campaigns are excellent for outreach and are expected to bring in approximately 100 new editors (newly registered users).

Focused Retention Strategy: We have set a deliberate and realistic target of retaining 20 editors. We recognize that volunteer retention within the Wikimedia environment is a significant and well-documented challenge. The technical learning curve and the scale of the projects can make it difficult for newcomers to find a sustained sense of belonging after a single event.

Our retention strategy is therefore not passive. It is an active process focused on the participants of our most intensive activities: the capacity-building workshops and field expeditions. By providing these individuals with advanced skills, a supportive community, and clear projects, we aim to convert their initial interest into a long-term connection.

Furthermore, it is important to understand the contribution pattern of a photographer versus a traditional text-based editor. A photographer's contributions may be more sporadic but highly impactful across the entire Wikimedia ecosystem. A single, high-quality, and well-described photograph uploaded to Wikimedia Commons does not just illustrate one article. It becomes a foundational piece of knowledge that can be used to:

Enrich dozens of Wikipedia articles across multiple languages. Serve as the primary visual identifier for an item on Wikidata, providing a machine-readable link that connects it to the entire web of linked data. Be used to create educational materials and courses on Wikiversity. Illustrate travel guides on Wikivoyage. Be integrated into countless other free-knowledge projects, both inside and outside Wikimedia.

Therefore, our goal is to retain a core group of 20 highly skilled visual contributors. Their periodic, high-impact uploads provide significant and sustained value that radiates throughout the entire free knowledge ecosystem. We measure retention by tracking the on-wiki activity of this specific cohort one month after our activities have concluded.

Number of new editors 100
Number of retained editors 20
Number of all organizers 50 Our target for organizers reflects our commitment to a distributed and collaborative leadership model, which is essential for our agile workflow and for the long-term sustainability of our group.

Total Organizers (50): Our goal is to involve 50 unique organizers throughout the 2026 grant cycle. This number is based on our core group of 40 active collaborators, who all participate in the organization of our activities to some degree, from planning expeditions to facilitating workshops or serving as jury members for our contests. In addition to this core, we aim to bring in new organizers.

New Organizers (10): A central goal of our capacity-building programme is to identify and empower new leaders within the community. Our target is to actively onboard 10 new organizers. This is not a passive hope; it is a direct objective of our "Training: Female Leadership in the Wikimedia Movement" and "Inclusive Leadership" workshops.

Our "Volunteer Journey" Strategy: We will identify promising and engaged participants from our workshops and photowalks and invite them to take on small, supported organizational roles. For example, a participant from a photowalk in Q1 might be invited to help co-organize the next one in Q3. Participants from our leadership workshops will be explicitly encouraged and mentored to lead a new initiative or take on a formal role.

Measuring New Organizers: A "new organizer" is defined as a person who, after participating in one of our training activities, takes on a documented role in organizing a subsequent event (e.g., being listed as a co-organizer on a Meta page, leading a photowalk, managing a social media campaign for a contest). This ensures our metric is tied to concrete actions, not just interest.

This dual focus on leveraging our experienced core team while actively cultivating new leadership is fundamental to our strategy for building a resilient and scalable community.

Number of new organizers 10
14.2. Number of new content contributions to Wikimedia projects. (recommended)
Contributions to Wikimedia projects
Wikimedia project Created Edited or improved
Wikipedia 100 200
Wikimedia Commons 10000 500
Wikidata 20000 2500
Wiktionary
Wikisource
Wikimedia Incubator
Translatewiki
MediaWiki
Wikiquote
Wikivoyage 10
Wikibooks
Wikiversity 10
Wikinews
Wikispecies
Wikifunctions / Abstract Wikipedia
Description for Wikimedia projects contributions metrics. (optional)

Our content targets are a direct, data-driven forecast based on the specific success metrics of the activities outlined in our 2026 plan. Our strategy prioritizes high-impact contributions on platforms where our audiovisual expertise provides the most value: Wikimedia Commons and Wikidata. 

       Wikimedia Commons (10,000 files uploaded / 500 improved): This is our primary deliverable, directly addressing the critical lack of audiovisual content. This target is derived from the combined minimum outputs of our core activities:

       Contests: Wiki Loves Earth (target: 3,500+), Wiki Loves Birds (target: 1,000 photos + 500 audio), Wiki Loves Folklore (target: 1,000+), Wiki Loves Africa (target: 500+).

       Expeditions & Photowalks: Two major expeditions (targets: 700 + 300) and four quarterly photowalks (target: 200+ each).

       This totals well over 10,000 files, representing a high volume of new, diverse audiovisual content. The "500 files improved" metric is a conservative target for adding better descriptions, categories, and structured data to existing files during our workshops.

   Wikidata (20,000 created / 5,000 edited): As a data-driven organization, we address the foundational data layer. Our content gap analysis revealed a significant lack of structured data for Brazilian biodiversity.

       Items Created (20,000): A primary strategic goal is to create approximately 20,000 new Wikidata items for species currently absent from the database. This foundational work is a massive contribution to the entire ecosystem, creating the essential backbone that all other projects rely on.

       Items Edited (2,500): This is our key integration metric. For a large portion of the files we upload, we will edit the corresponding Wikidata item to add an image (P18), audio (P51), or other statements, ensuring our content is discoverable and deeply integrated into the web of linked data.

   Wikipedia (100 created / 500 improved): Our approach to Wikipedia is strategic and complementary, focusing on efficiency.

       Improving Articles (500): Our primary goal is to improve a large number of existing articles by adding high-quality, relevant media. This is a direct, high-impact intervention to address the critical visual knowledge gap we identified (e.g., 40.73% of species articles on pt.wiki have no photo). This leverages our core strength without requiring extensive text creation.

       Creating Articles (100): We will create a small number of essential new articles only when a subject we have documented has no existing article, thus creating a foundational stub for the community to expand upon. This is an act of knowledge equity.

   Wikiversity & Wikivoyage (10 created ): These platforms are key channels for scaling our knowledge and impact.

       Wikiversity (10 created ): We will create approximately 15 new pages to host the recordings and materials from our online workshops, creating a permanent educational library.

       Wikivoyage (10 created ): Images from our expeditions are highly valuable for illustrating travel guides. We will create a few new pages for under-documented locations and improve a larger number of existing pages with high-quality photography.

   Wikispecies (Strategic Observation, Not a Primary Target):
   We have intentionally chosen not to set a numerical target for Wikispecies at this time. Our analysis indicates that Wikidata currently serves a more central and interconnected role for structuring biodiversity data. From the perspective of our biologist collaborators, the current structure of Wikispecies overlaps significantly with Wikidata's taxonomic information but lacks the broader, linkable data framework. For our effort to be efficient, Wikispecies would need a strategic evolution to include richer data where our contributions would provide maximum value. We will, however, study the project's evolution and are prepared to engage if its strategic direction evolves.

Other Metrics

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15. Do you have other quantitative and qualitative targets for your project (other metrics)? (required)
Yes
Other Metrics Description Target
New Leader Development This metric tracks the success of our leadership development activities, particularly the "Female Leadership" and "Inclusive Leadership" workshops. We define a "new leader" as a workshop participant who goes on to take a formal, documented role in organizing a subsequent Foto.wiki.br activity (e.g., leading a photowalk, co-organizing a contest) within six months. 5
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A

Budget

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16. Will you have any other revenue sources when implementing this proposal (e.g. other funding, membership contributions, donations)? (required)
No
16.1. List other revenue sources. (required)

N/A

16.2. Approximately how much revenue will you have from other sources in your local currency? (required)
N/A
17. Your local currency. (required)
BRL
18. What is the total requested amount in your local currency? (required)
278344.41 BRL
Multi-year funding request summary
Year Amount (local currency)
Year 1 N/A BRL
Year 2 N/A BRL
Year 3 N/A BRL
Requested amount in USD
49725.1 USD [note 1]
Multi-year funding request summary in USD
Year Amount USD [note 1]
Year 1 N/A USD
Year 2 N/A USD
Year 3 N/A USD
  1. ↑ a b c The following amount in US dollars was calculated by Wikimedia Foundation staff using the fixed currency rates. This amount is approximate and may not reflect the actual currency exchange rates on the day of submission or distribution. If the application is funded, the funding will be sent in the recipient’s local currency.
19. Does this proposal include compensation for staff or contractors? (required)
Yes
19.1. How many paid staff members do you plan to have? (required)

Include the number of staff and contractors during the proposal period. If you have short-term contractors or staff, please include them separately and mention their terms.

2 project coordinators (working as consultants, 12 months, less than 20h per week, helping volunteers to manage the projects).
19.2. How many FTEs (full-time equivalents) in total? (required)

Include the total FTE of staff and contractors during the proposal period. If you have short-term contractors or staff, please include their FTEs with the terms separately.

none
19.3. Describe any staff or contractor changes compared to the current year / ongoing General Support Fund if any. (required only for returning grantees)
N/A
20. Please provide an overview of your overall budget categories in your local currency. The budget breakdown should include only the amount requested with this General Support Fund (required).
Budget category Amount in local currency
Staff and contractor costs 120000 BRL
Operational costs 53040.37 BRL
Programmatic costs 80000 BRL
21. Please upload your budget for this proposal or indicate the link to it. (required)

https://meta.wikimedia.org/wiki/Foto.wiki.br/Budget


Additional information

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22. In this optional space you can add any other additional information about your proposal or organization that you think can help us when reviewing your proposal. (optional)



By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.

Yes

Feedback

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