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Grants:Programs/Wikimedia Community Fund/Rapid Fund/WLE Brazil 2025 (ID: 23058812)

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statusUnder review
WLE Brazil 2025
proposed start date2025-07-01
proposed end date2025-10-31
requested budget (local currency)24764.71 BRL
requested budget (USD)4451.41 USD
grant typeGroup of individuals not registered with an organization
funding regionLAC
decision fiscal year2024-25
applicant• Montenegro Marcella
organization (if applicable)• Foto.wiki.br

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Applicant Details

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Main Wikimedia username. (required)

Montenegro Marcella

Organization

Foto.wiki.br

If you are a group or organization leader, board member, president, executive director, or staff member at any Wikimedia group, affiliate, or Wikimedia Foundation, you are required to self-identify and present all roles. (required)

I'm a group leader of an informal Wikimedia group.

Describe all relevant roles with the name of the group or organization and description of the role. (required)
  • Marcella Montenegro - project coordinator (team leader)

Main Proposal

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1. Please state the title of your proposal. This will also be the Meta-Wiki page title.

WLE Brazil 2025

2. and 3. Proposed start and end dates for the proposal.

2025-07-01 - 2025-10-31

4. Where will this proposal be implemented? (required)

Brazil

5. Are your activities part of a Wikimedia movement campaign, project, or event? If so, please select the relevant project or campaign. (required)

Wiki Loves Earth

6. What is the change you are trying to bring? What are the main challenges or problems you are trying to solve? Describe this change or challenges, as well as main approaches to achieve it. (required)

Brazil's lush and diverse natural landscapes are genuinely awe-inspiring. From the vast stretches of the Amazon rainforest to the stunning waterfalls of Iguazu, the country boasts a myriad of protected natural sites that showcase its rich biodiversity. However, there is a significant problem—the sites' scarcity of free photographs limits their potential for raising awareness and promoting them to a larger audience.

This shortage of images makes it challenging for people to learn about and appreciate these natural treasures, leaving them underappreciated and underutilized. To address this issue, we need to increase the availability of free photographs of Brazil's protected natural sites. This would make it easier for people to learn about and appreciate these areas, promote the importance of preserving them, and encourage more people to visit, thus supporting conservation efforts.

Despite Brazil's vast and unique biodiversity, the country is experiencing a significant loss, primarily due to deforestation, land use changes, and climate change. One of the most devastating consequences of biodiversity loss is the endangerment of many animal species in Brazil. Habitat destruction, hunting, and climate change are the main factors contributing to this problem.

This biodiversity loss has dire consequences for ecosystems, their services, and human well-being. Raising awareness about the loss of biodiversity in Brazil and the importance of protecting and conserving it is essential. Increasing public knowledge and understanding can encourage people to take action to reduce their impact on the environment and support conservation efforts.

7. What are the planned activities? (required) Please provide a list of main activities. You can also add a link to the public page for your project where details about your project can be found. Alternatively, you can upload a timeline document. When the activities include partnerships, include details about your partners and planned partnerships.

This section outlines the executive plan for Wiki Loves Earth Brazil 2025 (WLE BR 2025), a strategic initiative led by Foto.wiki.br. Building on four years of success, this project aims to significantly increase participation, enhance the quality and quantity of freely licensed photographs of Brazil's protected natural sites on Wikimedia Commons, and foster greater public awareness about biodiversity conservation. Key components include an expanded social media campaign, simplified entry processes, community building, fair jury training, post-contest documentation, and a 7-day biodiversity documentation expedition for two winners to the critically under-documented Viruá National Park in Roraima. The project leverages Foto.wiki.br's audiovisual expertise and agile management, aligning directly with the Wikimedia Movement Strategy 2030 (Recommendations 1, 2, 6, 8, 9, 10) and UN Sustainable Development Goals (SDGs).

Full link as reference: https://meta.wikimedia.org/wiki/Grants:Programs/Wikimedia_Community_Fund/Rapid_Fund/WLE_Brazil_2025_(ID:_23058812)/7


Executive Plan: Wiki Loves Earth Brazil 2025 (Aligned with Wikimedia Strategy 2030 & SDGs)

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1. Introduction: Project Summary

This section outlines the executive plan for Wiki Loves Earth Brazil 2025 (WLE BR 2025), a strategic initiative led by Foto.wiki.br. Building on four years of success, this project aims to significantly increase participation, enhance the quality and quantity of freely licensed photographs of Brazil's protected natural sites on Wikimedia Commons, and foster greater public awareness about biodiversity conservation. Key components include an expanded social media campaign, simplified entry processes, community building, fair jury training, post-contest documentation, and a 7-day biodiversity documentation expedition for two winners to the critically under-documented Viruá National Park in Roraima. The project leverages Foto.wiki.br's audiovisual expertise and agile management, aligning directly with the Wikimedia Movement Strategy 2030 (Recommendations 1, 2, 6, 8, 9, 10) and UN Sustainable Development Goals (SDGs).

2. Rationale and Motivation

Overall WLE BR 2025 Rationale: Brazil's vast natural heritage is significantly underrepresented by high-quality, freely licensed photographs on Wikimedia platforms. This scarcity limits public understanding, education, research, and conservation efforts. WLE BR 2025 addresses this by:

  • Increasing Visual Representation: Mobilizing photographers to contribute images of protected areas, enriching Wikimedia Commons.
  • Fostering Public Awareness: Using the contest and campaigns to highlight Brazil's biodiversity and the need for conservation.
  • Bridging Knowledge Gaps: Contributing to a comprehensive visual inventory of Brazil's natural heritage, making knowledge freely accessible globally.
  • Engaging New Contributors: Providing an accessible entry point for photography and conservation enthusiasts into the Wikimedia movement.

This aligns with Wikimedia Strategy 2030's goals of Knowledge Equity (documenting underrepresented heritage) and Knowledge as a Service (making visual information accessible).

Expedition Rationale: Focusing on Viruá National Park, Roraima:

The state of Roraima, and Viruá National Park specifically, exemplifies the critical visual content gap on Wikimedia Commons. Past WLE submissions from Roraima are extremely scarce (25 photos in 2020, 1 in 2023) compared to other regions. This lack of visual data hinders understanding and appreciation of this unique area. Viruá is pre-selected for the expedition due to:

  • Exceptional & Underrepresented Biodiversity: Known as a "biodiversity champion," Viruá holds immense vertebrate diversity (comparable to Europe) and unique ecosystems like northern Roraima wetlands (pantanal setentrional), campinaranas, and complex river systems, all poorly documented visually. Documenting these addresses Knowledge Equity.
  • Critical Wikimedia Commons Content Gap: The pronounced lack of readily available images hinders researchers, educators, and conservationists. Filling this gap is a core objective aligning with Strategy 2030's Recommendation 8 (Identify Topics for Impact).
  • High Conservation Impact Potential: As a refuge for rare Amazonian species, high-quality imagery from Viruá can directly support conservation by raising awareness and facilitating research.
  • Research Interest & Potential: While a site of scientific interest, visual documentation is lacking. This expedition can provide valuable baseline visual data, supporting ongoing research and aligning with Knowledge as a Service.
  • Logistical Feasibility (Challenging but Achievable): Despite remoteness, Viruá has defined access points (Estrada Perdida, Rio Iruá boat access) and basic infrastructure (base, camping, research trails). These factors, combined with a skilled team, make the target of 700 photos in 7 days ambitious yet feasible.

Focusing the expedition on Viruá allows Foto.wiki.br to make a significant, targeted contribution, bridging a critical knowledge gap, promoting conservation, and enriching Wikimedia Commons with invaluable resources, directly supporting the Wikimedia movement's goals.

3. Challenges Addressed

WLE BR 2025 is specifically designed to overcome key challenges:

  • Limited Access to Imagery: The severe lack of freely available, high-resolution photographs for many Brazilian protected natural sites, particularly those in remote or less-visited regions. This directly impacts the quality and completeness of Wikimedia projects related to Brazilian geography and biodiversity.
  • Public Disconnect: The existing gap in public awareness and understanding regarding the importance of biodiversity conservation and the specific role of protected areas within Brazil. Visual storytelling through photography is a powerful means to bridge this disconnect.
  • Barriers to Participation: Simplifying the photo submission process (e.g., through Upload Wizard optimization and clear tutorials) and providing multilingual support aims to lower barriers for newcomers and encourage broader participation, especially from diverse geographic regions within Brazil, contributing to a more inclusive Wikimedia ecosystem as envisioned in the Strategy 2030.

4. Project Aims & Goals

The primary aim is to significantly increase participation in the WLE BR 2025 photo contest and substantially enhance the quantity and quality of freely licensed images depicting Brazilian protected areas on Wikimedia Commons.

Specific Goals (SMART) & Alignment:

  • Specific: Execute a comprehensive outreach campaign (commencing May 26th), manage the WLE BR 2025 photo contest, and conduct a 7-day biodiversity documentation expedition for two selected winners to a National Park in Rondônia/Roraima.
  • Measurable:
    • Social Media (from May 26th): Achieve a minimum of 5,000 impressions across platforms, reach at least 1,000 unique users, attain an engagement rate between 2-5% (likes, comments, shares), and achieve a click-through rate (CTR) of 1-2% to the contest website.
    • Submissions: Increase total photo submissions by at least 25% compared to the WLE BR 2024 contest results.
    • Participants: Attract a minimum of 150 first-time participants to the contest. (Aligns with Strategy Rec. 1: Increase Sustainability by actively growing the contributor base and focusing on newcomer engagement).
    • Diversity: Ensure submitted photos represent the biodiversity of at least 18 different Brazilian states. (Aligns with Strategy Rec. 8: Identify Topics for Impact by ensuring broad geographic representation and capturing the diversity of national biodiversity).
    • Expedition Output: Produce a minimum of 700 high-quality, relevant photographs during the 7-day expedition (representing the combined effort of the two winners and the accompanying experienced team). (Aligns with Strategy Rec. 9: Innovate in Free Knowledge by adding substantial, high-quality visual content from underrepresented areas).
  • Achievable: Goals are ambitious but grounded in the experience from previous WLE BR editions and bolstered by the planned expansion of outreach strategies and the inclusion of two winners in the expedition.
  • Relevant: The project directly addresses critical visual content gaps, promotes vital conservation awareness (SDGs 13, 15), engages the photography and conservation communities (Strategy Rec. 1, 6), and aligns intrinsically with Wikimedia's core mission of disseminating free knowledge.
  • Time-bound: The contest will run during the official international WLE period (typically May-July 2025). The expedition will be conducted on October 2025. Grant-funded activities commence on 2025-07-01, and conclude by 2025-10-31.

5. Planned Activities (Organized by Phase & Strategy)

Phase 1: Pre-Contest Preparation (Volunteer/Existing Resources May - Jun, 2025)

  • Team & Role Allocation (Volunteer): Finalize roles and responsibilities within the core Foto.wiki.br volunteer team dedicated to WLE BR 2025 preparation tasks.
  • Strategy Refinement (Volunteer): Review and update the social media outreach strategy based on insights and analytics from the 2024 campaign. Draft initial content calendars and key messaging concepts.
  • Partnership Outreach (Volunteer): Initiate contact with potential partners, including environmental NGOs, conservation groups, photography clubs, and educational institutions, to explore collaboration opportunities.
  • Platform & Tool Setup (Volunteer/Existing Tools): Prepare the necessary infrastructure using existing wiki pages (update contest page, rules, prize information). Review and update the FAQ section based on previous years' inquiries. Ensure the Wikimedia Commons Upload Wizard is functioning correctly and update the list of eligible protected areas.
  • Content Creation (Volunteer - Initial Concepts): Draft initial concepts and scripts for the contest launch video, prepare preliminary social media post drafts, and outline ideas for educational tutorials using readily available free tools or existing organizational assets.
  • Jury Training Material Review (Volunteer): Review and update existing online training materials for the contest jury, ensuring alignment with current Wikimedia Environment standards and incorporating feedback from previous jury members.

Phase 2: Contest Execution & Engagement (Grant Period Starts July 2025)

  • Social Media Campaign Launch & Management: Execute the planned multi-platform campaign (Instagram, Twitter, Facebook, TikTok) starting May 26th.
    • Description: Implement a consistent schedule of posting engaging content, including high-quality nature photos, contest reminders, tips, and highlighting the expedition prize. Run platform-specific interactive elements like Instagram Reels/Live Q&As. Actively monitor platforms, respond to comments and questions, and foster community discussion using the official contest hashtag.
    • Justification: Maximize contest visibility, attract a broad range of participants, and drive submissions. Essential for achieving participation and submission goals. Aligns with Strategy Rec. 1: Increase Sustainability by attracting users/contributors.
    • Problem Solving: Addresses the challenge of reaching potential participants across diverse online platforms and keeping the contest top-of-mind throughout its duration.
    • SDGs: 17.
  • Engaging Video Content Deployment: Release the pre-prepared contest launch video, participant spotlight testimonials (if available from past years or created rapidly), and educational tutorials.
    • Description: Produce (potentially using budgeted freelance support for editing/graphics) and distribute short, informative videos covering the photo submission process, basic editing tips, and inspiration for capturing nature photos.
    • Justification: Provides clear instructions, lowers barriers to entry, inspires potential participants, and enhances the overall user experience. Supports Strategy Rec. 2: Improve User Experience & Rec. 6: Invest in Skills....
    • Problem Solving: Directly addresses potential difficulties newcomers might encounter with the submission process or technical aspects of photography and editing.
    • SDGs: 4.
  • Community Building: Foster conversations on social media platforms and engage directly with photography communities.
    • Description: Proactive moderation of comments, responding to inquiries, initiating discussions related to biodiversity and photography, and sharing contest updates in relevant online photography groups (with permission).
    • Justification: Builds a supportive network around the contest, encourages peer-to-peer learning, and fosters a sense of community. Supports Strategy Rec. 1: Increase Sustainability & Rec. 5: Coordinate Across Stakeholders.
    • Problem Solving: Helps counteract the potential isolation of participants and aims to build a more lasting engagement beyond the contest period.
    • SDGs: 17.
  • Simplifying Wikimedia Commons Entry: Promote existing tutorials and guides; provide direct support.
    • Description: Regularly share links to established Wikimedia Commons tutorials on uploading, metadata, and categorization. Offer dedicated support through email and contest discussion pages to answer specific user questions.
    • Justification: Lowers technical barriers to entry, particularly for individuals new to Wikimedia platforms. Aligns with Strategy Rec. 2: Improve User Experience.
    • Problem Solving: Addresses the known complexity of Wikimedia Commons for first-time users, aiming to reduce frustration and increase successful submissions.
    • SDGs: 4.
  • Performance Tracking & Optimization: Continuously monitor campaign metrics and adapt strategies accordingly.
    • Description: Utilize tools like Wiki Loves tools, native platform analytics (Instagram Insights, Facebook Analytics, Twitter Analytics), and potentially website analytics (if a dedicated contest site exists) to track key metrics. Hold brief internal reviews (agile approach) to analyze data and make real-time adjustments to content, posting schedules, or targeting.
    • Justification: Ensures the campaign remains effective throughout its duration and allows for efficient allocation of effort and resources. Aligns with Strategy Rec. 10: Evaluate, Iterate, Adapt.
    • Problem Solving: Allows the team to quickly identify underperforming strategies and pivot towards more successful approaches, maximizing the campaign's overall impact and ROI.

Phase 3: Post-Contest & Pre-Expedition (August - October 2025)

  • Jury Training & Execution: Conduct online jury training and facilitate the judging process.
    • Description: Provide jurors with the updated training materials and guidelines. Conduct an online meeting to clarify the process and answer questions. Manage the secure distribution of photos for evaluation and the collection of scores according to established procedures.
    • Justification: Ensures a fair, transparent, and consistent judging process based on predefined quality and thematic criteria. Supports Strategy Rec. 4: Ensure Equity in Decision-Making.
    • Problem Solving: Addresses potential subjectivity or bias in judging, upholding the credibility and integrity of the contest results.
  • Winner Announcement & Communication: Announce the two winners effectively across all communication channels. Communicate prize details, including the expedition.
    • Description: Prepare official announcement materials (blog post, social media graphics/videos). Coordinate a simultaneous release across all relevant platforms. Contact the two winners directly to confirm acceptance and provide detailed information about the expedition prize.
  • Post-Contest Documentation: Compile comprehensive documentation on outreach strategies, performance data, participant insights, and identified best practices. Publish on the Outreach Wiki.
    • Description: Systematically gather all campaign materials, analytics reports, participant feedback (if collected), jury notes, budget reconciliation, and a summary of lessons learned into a structured, easily accessible document.
    • Justification: Captures and shares valuable knowledge with the wider Wikimedia community (especially WLE organizers globally), enabling collective learning and improvement. Aligns with Strategy Rec. 7: Manage Internal Knowledge.
    • Problem Solving: Prevents the loss of valuable institutional knowledge gained during the campaign and promotes the adoption of successful strategies by others, avoiding repeated mistakes.
  • Expedition Planning (Intensive): Finalize the specific National Park location in Rondônia/Roraima, confirm participation of the two winners (or alternates), handle detailed logistical planning (flights, ground transport, accommodation, food, necessary permits, safety protocols and equipment), assemble the full expedition team (coordinators, experienced photographers, local researcher/guide, two winners), and conduct mandatory pre-expedition training sessions (covering Wikimedia Commons contributions, scientific photography ethics/techniques, and field safety).
    • Description: This critical phase involves intensive coordination to book all travel and lodging, secure official park entry permits, develop detailed daily itineraries, create safety checklists and emergency plans, and ensure all team members (including winners) receive necessary preparation and training.
    • Justification: Ensures a well-organized, safe, productive, and impactful expedition that successfully meets its documentation and skill-building objectives.
    • Problem Solving: Proactively mitigates logistical complexities, safety risks, and potential misunderstandings associated with fieldwork in remote and challenging environments. Ensures winners are adequately prepared.

Phase 4: Expedition Execution (October 2025 - 7 days)

  • Biodiversity Documentation: Systematically capture a minimum of 700 high-resolution photographs focusing on the fauna, flora, habitats, and landscapes of the selected park.
    • Description: Following the planned itinerary and daily targets, the team (including winners) will use appropriate photographic equipment and techniques to document the park's biodiversity, prioritizing underrepresented or scientifically significant subjects.
    • Justification: Directly fulfills the core objective of generating high-quality visual content to fill critical gaps on Wikimedia Commons. Aligns with Strategy Rec. 8: Identify Topics for Impact & Rec. 9: Innovate in Free Knowledge.
    • Problem Solving: Creates the primary tangible output of the expedition – a valuable dataset of freely licensed images.
    • SDGs: 13, 15.
  • Data Collection & Annotation: Meticulously record precise metadata for each photograph, including GPS coordinates, date/time, environmental conditions, detailed notes, and preliminary species identification where feasible.
    • Description: Field notebooks, GPS devices, and potentially mobile apps will be used to capture accurate contextual information for every image taken.
    • Justification: Ensures the scientific accuracy, informational value, and discoverability of the collected images. Supports Strategy Rec. 9: Innovate... by adding structured, verifiable data.
    • Problem Solving: Prevents the loss of crucial contextual information, making the images significantly more valuable for research, education, and Wikimedia projects.
    • SDGs: 9.
  • Skill-building activities: Provide hands-on mentorship from experienced photographers to the two winners during the expedition, focusing on practical field techniques and biodiversity photography. Apply concepts from the pre-expedition training.
    • Description: Winners work alongside experienced photographers, receiving guidance on composition, lighting, subject approach, and fieldcraft. Practical application of learned techniques is emphasized.
    • Justification: Directly invests in the skills development of contest winners, encouraging their continued contribution to Wikimedia and conservation photography. Aligns with Strategy Rec. 6: Invest in Skills....
    • Problem Solving: Provides invaluable practical skill development and real-world experience that complements theoretical training.
    • SDGs: 4.
  • Community Interaction (Optional/Opportunistic): Engage respectfully with local communities or park staff encountered during fieldwork.
    • Description: Brief, culturally sensitive interactions to explain the project's purpose, potentially gather local ecological knowledge (always with informed consent), and build positive relationships.
    • Justification: Fosters goodwill, potential future collaborations, and ensures activities are conducted respectfully. Supports Strategy Rec. 3: Provide for Safety and Inclusion (respectful engagement) & Rec. 5: Coordinate....
    • Problem Solving: Helps avoid potential misunderstandings or conflicts with local communities or authorities. Can enrich the project with local perspectives.
    • SDGs: 10, 11, 17.
  • Agile Management: Utilize daily stand-ups (brief morning meetings) to review progress, identify blockers (e.g., weather, accessibility issues), and adapt daily plans to maximize photographic opportunities based on field conditions.
    • Description: Short, focused daily meetings to ensure team synchronization, address immediate challenges, and make necessary adjustments to the itinerary or photographic targets.
    • Justification: Ensures flexibility and efficient problem-solving in the unpredictable field environment. Supports Strategy Rec. 10: Evaluate, Iterate, Adapt.
    • Problem Solving: Allows the team to respond effectively and efficiently to unexpected challenges or opportunities encountered during the expedition, maximizing productivity.

Phase 5: Post-Expedition & Project Wrap-up (November 2025 - January 2026)

  • Expedition Content Processing: Rigorous image selection, professional editing (maintaining authenticity), detailed metadata enrichment, systematic upload to Wikimedia Commons, integration with Wikidata items, and utilization of images to enhance relevant Wikipedia articles.
    • Description: The intensive post-fieldwork phase involving sorting thousands of images, selecting the best 700+, editing them for quality, researching and adding comprehensive metadata, uploading using appropriate tools (like Pattypan or AC/DC), linking images to Wikidata, and identifying/improving Wikipedia articles.
    • Justification: Transforms the raw visual data captured during the expedition into accessible, usable, and high-value free knowledge resources for the global community. Supports Strategy Rec. 2: Improve User Experience & Rec. 9: Innovate....
    • Problem Solving: Ensures the expedition's efforts translate into tangible, discoverable, and impactful contributions to Wikimedia projects.
    • SDGs: 4, 9, 15.
  • Expedition Reporting: Finalize a comprehensive expedition report detailing activities, methodologies, quantitative and qualitative outcomes, challenges encountered, and lessons learned.
    • Description: Compiling a structured document summarizing the entire expedition process, from planning to content processing, including photographic highlights and key findings.
    • Justification: Documents the project thoroughly for accountability, knowledge preservation, and future reference. Supports Strategy Rec. 7: Manage Internal Knowledge & Rec. 10: Evaluate....
    • Problem Solving: Creates a valuable resource detailing the expedition's process and outcomes, preventing loss of institutional knowledge.
  • WLE BR 2025 Final Reporting: Compile the final grant report encompassing all project phases (campaign, contest, expedition, post-processing), demonstrating achievement of goals and responsible use of funds.
    • Description: Preparation and submission of the official final report to the grant funding body, adhering to their specific requirements and deadlines.
    • Justification: Fulfills grant obligations and ensures accountability to funders, which is crucial for maintaining trust and securing future funding. Supports Strategy Rec. 1: Increase Sustainability.
    • Problem Solving: Secures the organization's reputation with funding bodies, essential for future grant applications and overall sustainability.
    • SDGs: 17.
  • Knowledge Sharing: Actively share learnings, best practices, and key findings from both the social media campaign and the expedition with relevant Lusophone Wikimedia groups and the international Wiki Loves Earth coordination team.
    • Description: Engaging in presentations at community meetings (virtual or in-person), writing posts on Foto.wiki.br or relevant platforms, contributing to WLE in general.
    • Justification: Contributes to the collective knowledge base and continuous improvement of the Wikimedia movement and WLE globally. Aligns with Strategy Rec. 7: Manage Internal Knowledge & Rec. 5: Coordinate....
    • Problem Solving: Helps improve future WLE contests and similar biodiversity documentation initiatives worldwide by sharing practical experiences and successful strategies.
    • SDGs: 17.

6. Methodology: Data-driven social media strategy with continuous optimization; Community-focused engagement providing valuable resources and support; Agile expedition management (Lean, Scrum/Kanban adaptation, 5S) for efficiency and adaptability in the field; Standard project management tools (Trello/Kanban, shared documents, regular check-ins) for overall coordination.

7. Team: Core Foto.wiki.br team (Rodrigo Argenton & Marcella Montenegro as Co-leaders/Project Coordinators, Social Media Specialists); Volunteers (Jury members, potential support roles); Specific Expedition Team (Experienced Photographers, Local Researcher/Guide, Two Winners); Freelancers (as needed for specialized tasks like video editing).

8. Metrics: Success measured against goals defined in Section 4 (Social Media reach/engagement/conversion, Submission numbers, Participant numbers/diversity, Expedition photo output/quality/metadata/Wikidata integrationt). Tools include Wiki Loves tools, platform analytics, website analytics, manual tracking where needed. Evaluation informs future iterations, aligning with Strategy Rec. 10: Evaluate, Iterate, Adapt.

9. Risk Management Summary: Potential risks include low contest participation, technical issues with platforms, social media campaign underperformance, expedition safety hazards (weather, terrain, wildlife), equipment failure, logistical challenges in remote areas, data loss, and volunteer burnout. Mitigation strategies involve proactive planning, contingency measures (backup equipment, alternative routes), robust safety protocols, clear communication, volunteer support systems, data backup procedures, and agile adaptation during execution.

This comprehensive executive plan provides a clear, self-contained roadmap for WLE BR 2025, integrating all key components into a cohesive and strategically aligned project led by Foto.wiki.br, with a clear focus on impact, community engagement, and contribution to the Wikimedia Movement Strategy 2030 and relevant SDGs.

10. Risk Assessment Risk matrix

RISK LIKELIHOOD IMPACT RISK LEVEL WHO MAY BE AFFECTED POTENTIAL CASCADE EFFECTS ROOT CAUSES MITIGATION STRATEGIES LONG-TERM ACTIONS & STRATEGIES LONG-TERM CONSEQUENCES (EVEN IF MITIGATED)
Insufficient Grant Funding / Budget Shortfall L H Medium Foto.wiki.br, Project Activities, Expedition Winners, Team Reduced scope of activities (social media, expedition quality), inability to cover costs, cancellation of parts of the project, reputational damage with funders. Reliance on single grant funding model, potential underestimation of costs, unforeseen expenses. Submit detailed/justified budget. Secure grant confirmation. Maintain contingency fund (10%). Explore co-funding/sponsorships. Prioritize essential expenses. Develop diversified funding strategy (memberships, multiple grants, earned income). Improve budgeting skills. Build financial reserves. Ongoing need for proactive fundraising. Potential for minor scope adjustments in future projects.
Delays in project implementation due to volunteer availability H M High Project Timeline, Team Morale, Foto.wiki.br Missed deadlines, reduced quality of outputs (e.g., post-processing), increased stress on active volunteers, potential impact on future volunteer recruitment. Reliance on volunteer workforce with varying time commitments and priorities, potential lack of motivation. Detailed project plans with clear roles/timelines. Recruit/train more volunteers. Implement volunteer management/recognition programs. Explore partnerships to share workload. Delegate tasks. Develop robust volunteer onboarding and retention program. Build a larger pool of trained volunteers. Foster strong community engagement. Need for continuous volunteer management and motivation efforts. Some timeline flexibility may always be required.
Technical Issues with Upload Wizard/Commons M M Medium WLE Participants (especially newcomers), Content Quality Lower submission rates, participant frustration, inaccurate metadata, increased support workload for team, negative perception of Wikimedia platforms. Platform complexity, potential bugs, lack of user familiarity, server issues. Provide clear tutorials/support channels. Test Upload Wizard thoroughly. Have team ready to assist. Communicate known issues proactively. Advocate for platform usability improvements (liaise with WMF/devs). Develop internal expertise on common platform issues. Create user-friendly guides. Occasional platform issues may still occur, requiring ongoing user support.
Low Contest Participation/Submissions M H High Project Goals, Foto.wiki.br Reputation, Funders Failure to meet key metrics (submissions, new users), insufficient content generated, reduced project impact, difficulty justifying funding in future. Ineffective marketing/outreach, high competition, complex entry process, lack of awareness, low prize appeal. Comprehensive multi-platform campaign. Partner with relevant organizations. Simplify submission process. Offer attractive prizes (expedition). Engage actively. Monitor/adapt campaign. Build stronger brand awareness for Foto.wiki.br & WLE BR. Cultivate long-term relationships with photo/conservation communities. Continuous effort needed to maintain high participation levels in future contests.
Low Social Media Engagement/Reach M M Medium Contest Visibility, Participant Recruitment Fewer potential participants reached, lower contest awareness, missed opportunities for community building, reduced campaign effectiveness. Unengaging content, poor platform strategy, algorithm changes, lack of audience understanding. Create high-quality, engaging content. Use relevant hashtags. Partner with influencers. Targeted ads (if budgeted). Analyze metrics/adjust strategy. Develop deeper understanding of target audiences. Build relationships with influencers/partners. Invest in social media skills/tools. Need to constantly adapt to changing social media landscape and algorithms.
Difficulty Attracting First-Time Participants M M Medium Project Goal (Newcomers), Community Growth Failure to meet newcomer target, limited growth of contributor base, perpetuation of existing community demographics. Complex platforms, lack of targeted outreach, perceived difficulty of contributing, lack of welcoming environment. Target outreach to specific groups. Emphasize ease of participation/resources. Highlight newcomer testimonials. Offer specific guidance/mentorship. Develop dedicated newcomer onboarding program. Foster a more welcoming and supportive community culture. Ongoing effort required to lower barriers and actively welcome newcomers.
Lack of Qualified/Available Jurors L M Low Judging Process, Contest Timeline Delay in judging, potential for lower quality judging if substitutes are needed, increased workload for coordinators. Limited pool of experts, scheduling conflicts. Identify/invite jurors well in advance. Have backup list. Provide clear guidelines/training. Offer tokens of appreciation. Cultivate a larger pool of potential jurors with relevant expertise. Build relationships with photographic/conservation experts. Minor risk of needing to find substitute jurors remains.
Inconsistent or Biased Judging M M Medium Contest Fairness, Participant Perception, Winners Unfair results, participant dissatisfaction, damage to contest reputation, challenges to winner selection credibility. Subjectivity of judging, unclear criteria, lack of juror training, potential personal biases. Comprehensive online training on criteria. Standardized scoring system. Multiple jurors per photo set. Review process for discrepancies. Ensure diverse jury composition. Continuously refine judging criteria and training materials based on feedback. Promote transparency in the judging process. Residual subjectivity inherent in judging artistic/technical merit.
Safety Incidents (Accidents, Health Issues) - Expedition M H High Expedition Team Members (incl. Winners), Foto.wiki.br Physical injury, illness, need for evacuation, project interruption/cancellation, psychological distress, legal liability, reputational damage. Remote/challenging terrain, wildlife encounters, weather hazards, pre-existing health conditions, lack of preparation. Mandatory safety briefing. Require insurance. Carry first-aid kits. Hire experienced local guides. Establish emergency comms protocols. Assess fitness. Develop standardized safety protocols for all fieldwork. Invest in advanced first aid/wilderness safety training for core team members. Fieldwork always carries inherent safety risks, requiring constant vigilance.
Adverse Weather Conditions - Expedition H M High Expedition Schedule, Photo Quality/Quantity, Team Safety Lost photography time, inability to reach target locations, poor lighting conditions, risk to equipment, potential safety hazards (flooding, storms). Unpredictability of weather in natural environments, chosen season/location. Monitor forecasts closely. Pack appropriate gear. Have flexible itineraries/alternative indoor or sheltered activities (metadata work, photo review). Factor weather contingency days into future expedition planning. Research optimal seasons for target locations more thoroughly. Some impact on photo opportunities is likely unavoidable in field conditions.
Equipment Failure/Damage/Loss - Expedition M M Medium Photo Quality/Quantity. Inability to capture specific types of photos (e.g., macro, aerial if drone fails), loss of captured data. Harsh field conditions, accidents, technical malfunction, theft (low likelihood but high impact). Team members bring backup gear. Use protective gear. Rigorous daily data backup routines. Consider equipment insurance. Maintain an inventory of reliable backup equipment. Standardize data backup protocols across all projects. Possibility of minor equipment issues impacting specific shots.
Difficulty Accessing Target Areas/Permit Issues - Expedition M M Medium Expedition Itinerary, Photo Goals Inability to photograph planned locations/species, wasted time, need to revise schedule significantly, potential failure to meet documentation goals. Bureaucratic delays, changing park regulations, unexpected trail closures, lack of local contacts. Secure all permits well in advance. Confirm access/conditions with authorities/guides before departure. Have alternative locations/routes planned. Build long-term relationships with park authorities and local communities. Maintain a database of contacts and permit procedures. Minor access issues might still require itinerary adjustments.
Data Loss (Backup Failure) - Expedition L H Medium Entire Project Output Loss of irreplaceable photographs captured during the expedition, failure to meet primary project objective, significant waste of resources. Hardware failure, human error during backup, theft/loss of storage devices. Strict daily backup routine (multiple copies, different devices). Verify backup integrity. Distribute backups among team if feasible. Use reliable storage media. Invest in robust, high-capacity storage solutions. Implement cloud backup strategies where connectivity allows. Minimal residual risk if protocols are strictly followed.
Failure to Meet Photo Quota (Expedition) M M Medium Project Goals, Reporting to Funders Insufficient visual content generated, inability to fully document biodiversity/heritage, difficulty illustrating related articles, potential disappointment. Overly ambitious targets, unexpected field challenges (weather, access, elusive wildlife), insufficient time, team issues. Set realistic daily targets. Use agile approach to adapt focus. Ensure team is skilled/equipped. Motivate team/manage time effectively. Prioritize key shots. Refine target-setting process based on expedition learnings. Improve pre-expedition scouting/research. Actual photo count might vary slightly from target due to field conditions.
Conflict within Expedition Team L M Low Team Morale, Project Execution, Photo Quality Reduced collaboration, poor communication, negative atmosphere, potential impact on productivity and quality of work. Personality clashes, differing expectations, stress of fieldwork, unclear roles. Clear roles/responsibilities. Team agreements/ground rules. Open communication/daily check-ins. Designated conflict resolution points. Foster collaborative spirit. Invest in team-building and conflict resolution training for core members. Improve team selection process. Minor disagreements are possible in high-stress environments.
Negative Feedback/Criticism (Contest/Expedition) L M Low Foto.wiki.br Reputation, Community Trust Damage to public image, loss of community trust, difficulty attracting future participants/partners/funders. Unclear rules, perceived unfairness (judging), poor communication, negative interactions during expedition. Maintain transparency in all processes. Respond promptly/respectfully to feedback. Address concerns constructively. Highlight positive impacts. Adhere to ethical standards. Develop a proactive communication strategy. Establish clear feedback channels. Monitor online sentiment. Impossible to please everyone; focus is on fair process and open comms.
Ethical Concerns (Photography/Community Interaction) L M Low Foto.wiki.br Reputation, Affected Individuals/Communities Harm to individuals/communities, damage to relationships, legal issues, violation of Wikimedia principles, negative press. Lack of awareness/training, cultural insensitivity, failure to obtain consent, intrusive behaviour. Provide clear ethical guidelines during training. Ensure informed consent. Respect wildlife/environment/local culture. Adhere to UCoC/FSP. Develop specific ethical guidelines for different contexts (wildlife, people, heritage). Provide ongoing ethics training. Constant vigilance and sensitivity required.
Changes in WMF Policies/Priorities L M Low Project Alignment, Future Funding Need to adapt project activities, potential misalignment with funding priorities, increased reporting requirements. Evolution of the Wikimedia movement and its strategic direction. Stay informed about WMF strategies/grant requirements. Maintain communication with WMF staff/liaisons. Be prepared to adapt project elements. Foster adaptability within Foto.wiki.br's strategic planning. Participate actively in movement strategy discussions. Need for ongoing monitoring and potential adaptation.
Local Community Issues/Opposition - Expedition L L Low Expedition Access, Local Relationships Denial of access to areas, negative interactions, damage to local relationships, project delays. Lack of prior engagement, misunderstanding of project goals, perceived negative impacts. Engage respectfully before expedition if possible/needed (via partners/researcher). Clearly communicate goals/benefits. Address concerns. Minimize local disruption. Build long-term, trust-based relationships with key communities in areas of interest. Develop community benefit components for projects. Minor misunderstandings are possible but unlikely with proper engagement.


8. Describe your team. Please provide their roles, Wikimedia Usernames and other details. (required) Include more details of the team, including their roles, usernames, Wikimedia group, and whether they are salaried, volunteers, consultants/contractors, etc. Team members involved in the grant application need to be aware of their involvement in the project.

Our team comprises over 40 photographers specializing in various types of nature photography, such as wildlife, landscapes, and macrophotography. These photographers have worked for prestigious organizations like BBC, National Geographic, etc. All team members are volunteers, dedicating their time and expertise to the Wiki Loves Earth initiative. Many of our team members are also science communicators, passionate about sharing knowledge and raising awareness about environmental issues. Additionally, we have experts in social media, particularly among science communicators.

9. Who are the target participants and from which community? How will you engage participants before and during the activities? How will you follow up with participants after the activities? (required)

Our target participants are Brazilians interested in nature photography and environmental conservation. We will focus on engaging those less represented in the Wikimedia Environment. We will engage them through various means, including social media outreach, targeted email campaigns, and personal invitations to participate in Wiki Loves Earth. Promotion will include social media platforms such as Instagram, Facebook, and Twitter, as well as reaching out to local photography groups and associations. Additionally, we plan to host a photo exhibition featuring previous WLE participants. After the contest, we plan to maintain momentum with a fun and exciting photo expedition. This expedition will explore local areas of interest, offering opportunities for participants to meet like-minded people, learn new skills, and engage with the Wikimedia community. To retain participants, we are creating a supportive network of photographers where they can share their work, seek feedback, and continue learning from each other. Workshops will also be offered for those wishing to develop their skills further and contribute to Wikimedia Environment through photography.

10. Does your project involve work with children or youth? (required)

No

10.1. Please provide a link to your Youth Safety Policy. (required) If the proposal indicates direct contact with children or youth, you are required to outline compliance with international and local laws for working with children and youth, and provide a youth safety policy aligned with these laws. Read more here.

N/A

11. How did you discuss the idea of your project with your community members and/or any relevant groups? Please describe steps taken and provide links to any on-wiki community discussion(s) about the proposal. (required) You need to inform the community and/or group, discuss the project with them, and involve them in planning this proposal. You also need to align the activities with other projects happening in the planned area of implementation to ensure collaboration within the community.

As usual, we have already exchanged messages with the Brazilian WUG about this project and the WLE international team, participating in their online workshops.

12. Does your proposal aim to work to bridge any of the content knowledge gaps (Knowledge Inequity)? Select one option that most apply to your work. (required)

Content Gender gap

13. Does your proposal include any of these areas or thematic focus? Select one option that most applies to your work. (required)

Climate Change and sustainability

14. Will your work focus on involving participants from any underrepresented communities? Select one option that most apply to your work. (required)

Geographic

15. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select one that most applies. (required)

Invest in Skills and Leadership Development

Learning and metrics

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17. What do you hope to learn from your work in this project or proposal? (required)

We get to some questions we want to answer by the end of WLE: How many contributors and photos did WLE bring? How have participants' perspectives on biodiversity conservation changed after participating? What factors could motivate participants to continue contributing to Wikimedia Envoriment after the WLE? What were the barriers? How effective was the WLE in bringing in new participants or communities? Did participants feel welcome, safe, and supported during the WLE? What were some ongoing challenges? Did participants gain the skills and motivation necessary to continue contributing to Wikimedia projects? Did new organizers develop the skills and motivation needed to continue participating as organizers? What types of support and activities interest participants who want to learn more about the Wikimedia community?

18. What are your Wikimedia project targets in numbers (metrics)? (required)
Number of participants, editors, and organizers
Other Metrics Target Optional description
Number of participants 150
Number of editors 20
Number of organizers 30
Number of content contributions to Wikimedia projects
Wikimedia project Number of content created or improved
Wikipedia
Wikimedia Commons 3000
Wikidata
Wiktionary
Wikisource
Wikimedia Incubator
Translatewiki
MediaWiki
Wikiquote
Wikivoyage
Wikibooks
Wikiversity
Wikinews
Wikispecies
Wikifunctions or Abstract Wikipedia
Optional description for content contributions.

N/A

19. Do you have any other project targets in numbers (metrics)? (optional)

No

Main Open Metrics Data
Main Open Metrics Description Target
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
N/A N/A N/A
20. What tools would you use to measure each metrics? Please refer to the guide for a list of tools. You can also write that you are not sure and need support. (required)

wle tool

Financial proposal

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21. Please upload your budget for this proposal or indicate the link to it. (required)

https://docs.google.com/spreadsheets/d/1F_p5eV61Kosow4q83IVHbL0eCZVPAeqDGc-7D4XsTQQ/edit?usp=sharing


22. and 22.1. What is the amount you are requesting for this proposal? Please provide the amount in your local currency. (required)

24764.71 BRL

22.2. Convert the amount requested into USD using the Oanda converter. This is done only to help you assess the USD equivalent of the requested amount. Your request should be between 500 - 5,000 USD.

4451.41 USD

We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.

Yes

Endorsements and Feedback

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Please add endorsements and feedback to the grant discussion page only. Endorsements added here will be removed automatically.

Community members are invited to share meaningful feedback on the proposal and include reasons why they endorse the proposal. Consider the following:

  • Stating why the proposal is important for the communities involved and why they think the strategies chosen will achieve the results that are expected.
  • Highlighting any aspects they think are particularly well developed: for instance, the strategies and activities proposed, the levels of community engagement, outreach to underrepresented groups, addressing knowledge gaps, partnerships, the overall budget and learning and evaluation section of the proposal, etc.
  • Highlighting if the proposal focuses on any interesting research, learning or innovation, etc. Also if it builds on learning from past proposals developed by the individual or organization, or other Wikimedia communities.
  • Analyzing if the proposal is going to contribute in any way to important developments around specific Wikimedia projects or Movement Strategy.
  • Analysing if the proposal is coherent in terms of the objectives, strategies, budget, and expected results (metrics).

Endorse

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