Grants:Programs/Wikimedia Community Fund/Rapid Fund/Wikipedia @25:Celebrating Knowledge, Impact, and Inspiration in Nigeria (ID: 23653748)
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Applicant Details
[edit]- Main Wikimedia username. (required)
Olaniyan Olushola
- Organization
Wikimedia Community User Group Nigeria
- If you are a group or organization leader, board member, president, executive director, or staff member at any Wikimedia group, affiliate, or Wikimedia Foundation, you are required to self-identify and present all roles. (required)
I'm a group leader of a Wikimedia User Group (submitted to the Affiliation Committee).
- Describe all relevant roles with the name of the group or organization and description of the role. (required)
Organisational Roles and Responsibilities
[edit]1. Community Director / President
[edit]Focus: Strategic Leadership and Movement Alignment
Key Roles:
- Provides overall strategic direction and leadership for the organisation.
- Represents Wikimedia Nigeria at national and international forums, ensuring alignment with the Wikimedia Foundation’s global mission.
- Leads strategic partnerships, advocacy, and external relations with government agencies, academia, and cultural institutions.
- Oversees the design and implementation of programs promoting open knowledge, free licenses, and Wikimedia projects across Nigeria.
- Chairs the Board and ensures effective governance, accountability, and compliance with organisational policies.
- Supervises the Executive Director and ensures that the strategic goals translate into measurable outcomes.
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2. Executive Director (Administration)
[edit]Focus: Operations, Administration, and Human Resource Management
Key Roles:
- Manages the day-to-day administrative and operational functions of the organisation.
- Oversees human resources, including staff recruitment, performance appraisal, and welfare.
- Ensures compliance with statutory, legal, and Wikimedia Foundation affiliate reporting requirements.
- Develops and enforces organisational policies and internal controls to ensure efficient workflow.
- Supports the Community Director in coordinating governance meetings and preparing periodic reports.
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3. Director, Evaluation and Learning
[edit]Focus: Monitoring, Evaluation, Learning (MEL), and Impact Assessment
Key Roles:
- Designs frameworks for data-driven evaluation of programs and projects.
- Tracks performance indicators, outcomes, and community growth metrics.
- Leads internal research to improve program effectiveness and organisational learning.
- Supervises the Learning and Evaluation Officer to ensure accurate data collection and reporting.
- Produces periodic learning reports to share best practices across Wikimedia affiliates.
Learning and Evaluation Officer
[edit]Focus: Data Collection and Reporting
Key Roles:
- Conducts field data gathering, analysis, and documentation of program outcomes.
- Develops and maintains a knowledge repository for community insights and lessons learned.
- Supports the creation of dashboards and reports for Wikimedia Foundation grant reporting.
- Assists in training staff and community members on monitoring and evaluation tools.
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4. Director, Network and Fan Club
[edit]Focus: Community Development and Affiliate Expansion
Key Roles:
- Oversees the coordination and development of Wikimedia Fan Clubs in universities and other institutions.
- Facilitates the onboarding, mentoring, and engagement of new community members.
- Builds partnerships with student groups, professional associations, and NGOs to expand Wikimedia’s presence.
- Organises community engagement events, edit-a-thons, and awareness campaigns.
- Ensures the inclusion of underrepresented language communities and user groups.
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5. Program Director
[edit]Focus: Program Design, Delivery, and Impact
Key Roles:
- Leads the planning and execution of Wikimedia Nigeria’s core programs and campaigns.
- Ensures alignment between projects and the organisation’s strategic goals.
- Manages cross-team collaboration with Communications, Evaluation, and Network teams.
- Supervises the Program Officer, Social Media Manager, and Interns.
- Oversees budgeting, timelines, and reporting for all funded projects.
Program Manager
[edit]Focus: Project Implementation and Coordination
Key Roles:
- Coordinates day-to-day program logistics, implementation, and partner relations.
- Prepares project documentation, activity reports, and communication materials.
- Supports training and event organisation for campaigns such as Wiki Loves Africa, WikiGap, and Re-Imagine Lagos.
Social Media Manager
[edit]Focus: Communication, Visibility, and Online Engagement
Key Roles:
- Manages Wikimedia Nigeria’s social media accounts and content strategy.
- Promotes campaigns, events, and stories from Wikimedia communities nationwide.
- Monitors digital analytics and audience engagement to enhance visibility.
- Collaborates with the Program and Network teams to amplify impact online.
Interns
[edit]Focus: Support and Capacity Development
Key Roles:
- Assist in administrative, programmatic, and communications tasks.
- Participate in community events, data entry, research, and media documentation.
- Learn about Wikimedia projects and support operational activities as assigned.
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6. Account Officer
[edit]Focus: Financial Management and Compliance
Key Roles:
- Manages all financial transactions, bookkeeping, and grant disbursements.
- Prepares financial reports and reconciliations for Wikimedia Foundation grants.
- Ensures adherence to accounting standards and donor compliance guidelines.
- Assists in preparing annual budgets and audits.
- Works closely with the Executive Director to maintain transparency and accountability.
Main Proposal
[edit]- 1. Please state the title of your proposal. This will also be the Meta-Wiki page title.
Wikipedia @25: Celebrating Knowledge, Impact, and Inspiration in Nigeria
- 2. and 3. Proposed start and end dates for the proposal.
2026-01-01 - 2026-03-16
- 4. Where will this proposal be implemented? (required)
Nigeria
- 5. Are your activities part of a Wikimedia movement campaign, project, or event? If so, please select the relevant project or campaign. (required)
Wikipedia Birthday or Anniversary
- 6. What is the change you are trying to bring? What are the main challenges or problems you are trying to solve? Describe this change or challenges, as well as main approaches to achieve it. (required)
Problem Statement
[edit]Despite Wikipedia’s prominence as one of the most visited websites in Nigeria, public awareness of its volunteer-driven nature and social impact remains limited.
Many Nigerians ; including students, journalists, professionals, and content creators — use Wikipedia daily, yet few truly understand the principles that sustain it.
Key Observations
[edit]- Most users are unaware that **Wikipedia is built and maintained by volunteers**.
- Few understand that **anyone can edit, contribute, or improve content**.
- There is limited appreciation that **Wikipedia serves as a tool for open knowledge, learning, and collaboration**.
The Knowledge Gap
[edit]This lack of understanding limits:
- Broader community participation and volunteer recruitment.
- Effective advocacy for free knowledge initiatives.
- Sustainable public support for the Wikimedia movement in Nigeria.
- 7. What are the planned activities? (required) Please provide a list of main activities. You can also add a link to the public page for your project where details about your project can be found. Alternatively, you can upload a timeline document. When the activities include partnerships, include details about your partners and planned partnerships.
Key Activities
[edit]- Wikipedia Celebrity Unboxing Challenge
Prepare and deliver custom-branded Wikipedia@25 gift boxes to 10 popular Nigerian celebrities, such as:
- Mr. Macaroni, Tacha Akide, Timi Dakolo, Broda Shaggi, Tobi Bakre, Funke Akindele, Elozonam, Bimbo Ademoye, Kiekie, and Ali Nuhu.
Each box will include:
- A Wikipedia@25 commemorative item (custom mug, internet modem, Wikipedia globe, hoodie, and notecard).
- A personalized message highlighting how Wikipedia supports open knowledge.
- A call-to-action card inviting them to share an “Unboxing Wikipedia@25” video on their social media platforms.
These videos will be reposted on Wikimedia Nigeria’s channels and used to drive participation in the Impact Contest.
- 8. Describe your team. Please provide their roles, Wikimedia Usernames and other details. (required) Include more details of the team, including their roles, usernames, Wikimedia group, and whether they are salaried, volunteers, consultants/contractors, etc. Team members involved in the grant application need to be aware of their involvement in the project.
Key Roles for Wikipedia@25 in Nigeria
[edit]The successful implementation of the Wikipedia@25 Nigeria program will depend on a dedicated and well-coordinated team. Below are the key roles and their responsibilities:
| Role | Description / Responsibility |
|---|---|
| Project Lead | Provides overall leadership, coordination, and supervision of all Wikipedia@25 activities. Ensures project goals align with the Wikimedia movement’s vision and Nigeria’s open knowledge ecosystem.- User: kaizenify ( Paid Staff) |
| Program Coordinator | Manages daily operations, stakeholder engagement, and logistics. Ensures smooth execution of all planned activities, including the celebrity challenge and contest.- User: Ridzaina ( Volunteer) |
| Community Engagement Lead | Mobilizes Wikimedia affiliates, volunteers, and local communities. Coordinates participation in contests, edit-a-thons, and outreach events. User:Kayussuf (Volunteer) |
| Creative Manager | Designs visual materials, Wikipedia@25 branding, gift box designs, and event banners. Ensures brand consistency across all platforms.- User: Muze'n |
| Monitoring & Evaluation (M&E) Officer | Tracks project progress, outcomes, and impact metrics. Produces post-event evaluation reports and recommendations. User: ABORISADEADETONA ( Paid) |
| Finance & Administration Lead | Manages budgeting, financial documentation, and disbursement. Ensures transparency and accountability in project spending. User: Mrnyben1313 ( Paid) |
| Documentation & Reporting Officer | Prepares official reports, maintains project documentation, and coordinates post-event publications on Diff and Meta-Wiki. User: T Cells ( Volunteer) |
| Celebrity Liaison Officer | Coordinates outreach to participating celebrities, manages communication, and ensures proper alignment of the unboxing campaign with project objectives.- User: Olaniyan Olushola ( Volunteer) |
- 9. Who are the target participants and from which community? How will you engage participants before and during the activities? How will you follow up with participants after the activities? (required)
Target Audience
[edit]- Young Nigerians aged 18–35 — including students, creatives, and content creators.
- General social media users and Wikipedia readers.
- Influencers and celebrities with a strong digital presence.
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Community Engagement
[edit]- Nigeria Wikimedia Community
We plan to send letters of invitation to all identified influencers. We will reach out to students through our various Wiki Fan Clubs across campuses. Additionally, we will use our social media platforms to engage participants and promote active involvement in the campaign.
- 10. Does your project involve work with children or youth? (required)
Yes
- 10.1. Please provide a link to your Youth Safety Policy. (required) If the proposal indicates direct contact with children or youth, you are required to outline compliance with international and local laws for working with children and youth, and provide a youth safety policy aligned with these laws. Read more here.
Youth Safety Policy (Wikimedia Nigeria)
[edit]"'Wikimedia Nigeria" is committed to creating a safe, respectful, and inclusive environment for all participants, particularly children and youth. This policy ensures that all project activities comply with Nigerian and international standards for youth protection and align with the Wikimedia Foundation's Friendly space policy and Universal Code of Conduct.
Legal Compliance
[edit]All activities involving minors or youth under the age of 18 will comply with:
- "' The Child's Rights Act (2003):'" Upholds the protection, participation, and well-being of every child in Nigeria.
- "'The National Youth Policy (2019):'" Promotes the safe inclusion and empowerment of young people aged 15–35.
- "' The Nigeria Data Protection Act (2023):'" Ensures privacy and data security for all participants.
- "'The UN Convention on the Rights of the Child (1989)'" and the "'African Charter on the Rights and Welfare of the Child (1990):'" Guide the ethical engagement of youth globally.
Safety Principles
[edit]- All facilitators and volunteers working directly with minors must undergo appropriate orientation on child protection and the Wikimedia Friendly Space Policy.
- Parental or guardian consent will be obtained for any participant under 18 years of age.
- Online and offline engagements will take place only through secure, transparent, and supervised communication channels.
- Personal data, images, or recorded materials involving minors will be used only with explicit consent and for educational purposes.
- Any incident of harassment, abuse, or misconduct will be promptly reported, investigated, and addressed through established Wikimedia Nigeria and Wikimedia Foundation channels.
"This policy is reviewed periodically to ensure alignment with evolving national and international standards for youth safety and protection within Wikimedia programs in Nigeria."
- 11. How did you discuss the idea of your project with your community members and/or any relevant groups? Please describe steps taken and provide links to any on-wiki community discussion(s) about the proposal. (required) You need to inform the community and/or group, discuss the project with them, and involve them in planning this proposal. You also need to align the activities with other projects happening in the planned area of implementation to ensure collaboration within the community.
Community Engagement and Consultation
[edit]The idea for the"' Wikipedia@25 Nigeria Project'" was developed through open consultation and collaboration within the Wikimedia Nigeria community to ensure inclusiveness, transparency, and strategic alignment with ongoing Wikimedia initiatives in the country.
- "'Initial Consultation:'"
The concept of celebrating Wikipedia's 25th anniversary in Nigeria through creative campaigns (including the Wikipedia Celebrity Unboxing Challenge and Impact Contest) was first introduced during Naija Office Hours, Wikimedia Nigeria's bi-monthly community call.
Members provided feedback on campaign structure, potential celebrity involvement, youth engagement strategies, and content focus. Their insights helped refine the proposal and ensure alignment with Wikimedia Nigeria's broader mission to promote open knowledge.
- "'On-Wiki and Online Discussion:'"
A summary of the proposal and objectives will be shared with our community members on the Wikimedia User Group Nigeria Meta-Wiki page for open feedback and discussion. Additional consultations will take place on the Wikimedia Nigeria WhatsApp channels to gather wider input from volunteers and fan club coordinators. *Link:* [ https://chat.whatsapp.com/HUjqtYlnBPREKtqPsKut4G?mode=wwt]
- "'Collaborative Planning:'"
The planning process involved key stakeholders, including program leads, regional coordinators, and university-based Wiki Fan Club representatives, to ensure the campaign integrates with other Wikimedia programs such as "'WikiFanClub Programs'", and Wikimedia UG Nigeria Networks
- 12. Does your proposal aim to work to bridge any of the content knowledge gaps (Knowledge Inequity)? Select one option that most apply to your work. (required)
Other Important Topics (topics considered to be of impact or important in the specific context)
- 13. Does your proposal include any of these areas or thematic focus? Select one option that most applies to your work. (required)
Other
- 14. Will your work focus on involving participants from any underrepresented communities? Select one option that most apply to your work. (required)
Digital Access
- 15. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select one that most applies. (required)
Innovate in Free Knowledge
Learning and metrics
[edit]- 17. What do you hope to learn from your work in this project or proposal? (required)
Learning and Evaluation Goals
[edit]Through the implementation of the"' Wikipedia@25 Nigeria'" project, we aim to generate insights that strengthen community engagement, improve awareness strategies, and guide future outreach models for Wikimedia programs in Nigeria.
Key Learning Questions
[edit]- "' Awareness and Impact'"
- How effective are celebrity-driven and social media campaigns in improving public understanding of Wikipedia's volunteer model?
- To what extent does the campaign increase awareness of Wikimedia's social impact among young Nigerians and the general public?
- "' Participation and Community Growth'"
- What motivates new participants (students, creatives, and influencers) to engage with Wikimedia projects after exposure to the campaign?
- How can future Wikimedia programs better convert campaign participants into long-term community contributors?
- "' Partnerships and Collaboration'"
- What kinds of partnerships (media, academic, or governmental) are most effective in amplifying Wikimedia's presence in Nigeria?
- How can these collaborations be sustained beyond the anniversary to support ongoing Wikimedia initiatives?
- "' Learning and Adaptation'"
- What are the best practices for integrating offline cultural outreach (like celebrity engagement) with online Wikipedia advocacy?
- What communication models can be scaled to other African countries for similar public awareness campaigns?
Expected Outcomes
[edit]The data collected from media analytics, community feedback, and participation metrics will help Wikimedia Nigeria and its partners understand:
- The most effective engagement channels for public awareness.
- How to improve community retention after public campaigns.
- How strategic storytelling and partnerships can sustain Wikimedia's visibility and local impact.
- 18. What are your Wikimedia project targets in numbers (metrics)? (required)
| Other Metrics | Target | Optional description |
|---|---|---|
| Number of participants | 10 | We plan to showcase 10 Nigerian celebrities to identify Wikipedia birthdays as a means of reaching their thousands of fans across the globe. |
| Number of editors | 0 | |
| Number of organizers | 8 |
| Wikimedia project | Number of content created or improved |
|---|---|
| Wikipedia | 10 |
| Wikimedia Commons | 30 |
| Wikidata | |
| Wiktionary | |
| Wikisource | |
| Wikimedia Incubator | |
| Translatewiki | |
| MediaWiki | |
| Wikiquote | |
| Wikivoyage | |
| Wikibooks | |
| Wikiversity | |
| Wikinews | |
| Wikispecies | |
| Wikifunctions or Abstract Wikipedia |
- Optional description for content contributions.
N/A
- 19. Do you have any other project targets in numbers (metrics)? (optional)
No
| Main Open Metrics | Description | Target |
|---|---|---|
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
- 20. What tools would you use to measure each metrics? Please refer to the guide for a list of tools. You can also write that you are not sure and need support. (required)
Free and Built-in Tools for Measuring Engagement during Wikipedia@25 Nigeria
[edit]To evaluate the visibility, participation, and overall impact of the "'Wikipedia@25 Celebration in Nigeria", the project team will use free and built-in analytics tools available on major social media platforms. These tools will help track how the public engages with campaign content such as the "'Celebrity Unboxing Challenge'", the "'Impact Contest'", and other outreach activities.
| Platform | Tool | Key Metrics Measured | Application for Wikipedia@25 Nigeria |
|---|---|---|---|
| Facebook / Instagram | Meta Insights (via Meta Business Suite) |
| |
| X (Twitter) | Twitter Analytics |
| |
| YouTube | YouTube Studio Analytics |
| |
| LinkedIn Page Analytics |
| ||
| TikTok | TikTok Analytics (Creator or Business Account) |
|
Financial proposal
[edit]- 21. Please upload your budget for this proposal or indicate the link to it. (required)
https://drive.google.com/file/d/1lL9xysC1O09yPQDdZdItvMbYRNd5S_YE/view?usp=sharing
- 22. and 22.1. What is the amount you are requesting for this proposal? Please provide the amount in your local currency. (required)
4425000 NGN
- 22.2. Convert the amount requested into USD using the Oanda converter. This is done only to help you assess the USD equivalent of the requested amount. Your request should be between 500 - 5,000 USD.
3064.09 USD
- We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.
Yes
Endorsements and Feedback
[edit]Please add endorsements and feedback to the grant discussion page only. Endorsements added here will be removed automatically.
Community members are invited to share meaningful feedback on the proposal and include reasons why they endorse the proposal. Consider the following:
- Stating why the proposal is important for the communities involved and why they think the strategies chosen will achieve the results that are expected.
- Highlighting any aspects they think are particularly well developed: for instance, the strategies and activities proposed, the levels of community engagement, outreach to underrepresented groups, addressing knowledge gaps, partnerships, the overall budget and learning and evaluation section of the proposal, etc.
- Highlighting if the proposal focuses on any interesting research, learning or innovation, etc. Also if it builds on learning from past proposals developed by the individual or organization, or other Wikimedia communities.
- Analyzing if the proposal is going to contribute in any way to important developments around specific Wikimedia projects or Movement Strategy.
- Analysing if the proposal is coherent in terms of the objectives, strategies, budget, and expected results (metrics).