Grants:Programs/Wikimedia Community Fund/Rapid Fund/Wikipedia Pages Wanting Photos International Team/2022 coordination (ID: 21883118)/Final Report

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Rapid Fund Final Report

Report Status: Under review

Due date: 2022-12-30T00:00:00Z

Funding program: Rapid Fund, Wikimedia Community Fund

Report type: Final

Application

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General information[edit]

  • Title of Proposal: Wikipedia Pages Wanting Photos International Team/2022 coordination
  • Username of Applicant: User:Macdanpets
  • Name of Organization: N/A
  • Amount awarded: 5000
  • Amount spent: 5000 USD, 2217600 NGN

Part 1 Understanding your work[edit]

1. Briefly describe how your proposed activities and strategies were implemented

The campaign was built around local affiliates of the Wikimedia Foundation who implemented the campaign in their various communities. We designed various documents such as documentation on how to organize the campaign, and documentation on how to use the Hashtag tool. These were shared with local organizers. We also used social media to improve traffic to the campaign, and at least 5 promotional materials were designed by our social media manager.

2. Were there any strategies or approaches that you felt were effective in achieving your goals? Please describe these strategies and approaches.

In the previous editions, managing new editors' participation was particularly challenging and this often resulted in poor contributions and harsh responses from Wikipedia administrators. In 2021, we evaluated the campaign to determine the impact of different experience levels on the quality of contributions. The evaluation report showed that participants who registered an account between 0 - 6 months (<p 0.05) are unlikely to comply with the campaign rules and are more likely to violate local editing policies. A significant proportion of participants in the experimental group did not meet the minimum expected competence to participate in the campaign. It was recommended that we limit participation to users who have been editing for at least one year before the campaign. Although, this implementation reduced the number of participating communities and general participation by at least 50%. But it worked well as there were only a few complaints on the English Wikipedia and no concerns or eyebrows were raised about participation from new editors. This approach was effective in achieving our goals.

3. Please use this space to upload media and other files that help tell your story and impact.


Field to type in URLs.

N/A

4. To what extent do you agree with the following statements regarding the work carried out with the support of this Fund? You can choose “not applicable” if your work does not relate to these goals.

Our efforts during the Fund period have helped to...
A. Bring in participants from underrepresented groups Strongly agree
B. Create a more inclusive and connected culture in our community Strongly agree
C. Develop content about underrepresented topics/groups Strongly agree
D. Develop content from underrepresented perspectives Strongly agree
E. Encourage the retention of editors Strongly agree
F. Encourage the retention of organizers Strongly agree

5. Is there anything else you would like to share about how your efforts helped to bring in participants and/or build out content, particularly for underrepresented groups?

N/A

Part 2: Your main learning[edit]

6. In your application, you outlined your learning priorities. What did you learn about these areas during this period?

  1. The campaign achieves better results if implemented without participation from new editors
  2. Limiting participation from new editors impacts the number of organizers and general participants
  3. There is a need to improve the tracking tool and the hashtag tool.
  4. Using plaque awards (a physical barnstar) and swags or souvenirs is more effective than using an Amazon gift card

7. Did anything unexpected or surprising happen when implementing your activities?This can include both positive and negative situations. What did you learn from those experiences?

We did not have any unexpected or surprising occurrences but we are happy that the complete replacement of Amazon gift cards with plaque awards (a physical barnstar) worked better for this kind of campaign

8. How do you hope to use this learning? For instance, do you have any new priorities, ideas for activities, or goals for the future?

  • New editors are invaluable assets to Wikimedia projects. We will use the learnin to find ways to recruit new editors using the campaign. Until then, we will continue to use this new model that exempts new editors from the campaign.
  • We will continue to use a plaque award and souvenirs for our gift items

9. Documentation of resources: Use this space to upload any documents that would be useful to share with others (e.g. communications material, training material, presentations).


Here is an additional field to type in URLs.

N/A

Part 3: Metrics[edit]

10a. Open Metrics reporting

In your application, you defined some open metrics and targets (goals). You will see a table like the one below with your metric in the title and the target you set in your proposal automatically filled in. Use the tables to report the result. Use the comments column to describe any aspects of this result that you find relevant. If the results were different from the initial target (goals) then you can explain why and what you learned from this. You can also provide any qualitative analysis regarding these results. In the last column please describe the tools and methodology used to collect this data and any difficulties you might have had.

Open Metrics Summary
Open Metrics Description Target Results Comments Methodology
Quality improvement This metric would measure the total media files added to all languages Wikipedias. This metric would include the total number of photos, audio, and videos added to articles. The total number of Wikipedia language improved. 2000 408882 This is an excellent result Hashtag tool
On user recruitment and retention The metric would measure the total number of participants, their priority goals, and user experience level 200 301 This is an excellent result Hashtag tool
Replication and shared learning These metrics would measure whether the campaign meets participants' expectations for achieving their set goals, and the goals they are prioritizing. It would measure the average cost of implementation, the amount of paid staff and volunteers invested, and resources allocation and their sources. 200 40882 This is an excellent result Hashtag tool
N/A N/A N/A N/A N/A N/A
N/A N/A N/A N/A N/A N/A

10b. Core Metrics reporting

In your application, you defined targets for some core metrics and targets (goals). You will see a table like the one below with each core metric in the title and the target you set in your proposal automatically filled in. Use the tables to report the result. Use the comments column to describe any aspects of this result that you find relevant. If the results were different from the initial target (goals) then you can explain why and what you learned from this. You can also provide any qualitative analysis regarding these results. In the last column please describe the tools and methodology used to collect this data and any difficulties you might have had. Note: a table will appear for each Wikimedia project content contribution you defined in your proposal.

Core Metrics Summary
Core metrics Description Target Results Comments Methodology
Number of participants Total number of participants 600 400 This is an excellent result hashtag tool
Number of editors Total number of editors who edit Wikimedia projects, creating or improving content as a result of campaign 500 301 This is an excellent result hashtag tool
Number of organizers Total number of people who make sure that activities can be implemented by providing the necessary time, support, and knowledge 100 95 This is an excellent result hashtag and registration
Number of new content contributions per Wikimedia project
Wikimedia Project Description Target Results Comments Methodology
Wikipedia Total number of photos added to Wikipedia 50000 40882 This is an excellent result hashtag tool
Wikipedia Total number of audios added to Wikipedia 100 N/A N/A N/A
Wikipedia Total number of videos added to Wikipedia 100 N/A N/A N/A
Wikimedia Commons Total number of files from Wikimedia Commons added to Wikipedia 500 N/A N/A N/A
N/A N/A N/A N/A N/A N/A

12. Did you have any difficulties collecting data to measure your results? This could include things like a lack of time or resources, or the expertise in your team to collect this data. It could also include difficulties with particular data collection tools.

No

12a. State what difficulties you had.

N/A

12b. How do you hope to overcome these challenges in the future? Do you have any recommendations for the Foundation to support you in addressing these challenges?

N/A

13. Use this space to upload any documents and provide links to any tools you have used that would be useful to understand your data collection (e.g., surveys you have carried out, communications material, training material, program and event dashboard link, project page on Meta).


Here is an additional field to type in URLs.

N/A

14. Have you shared these results with other Wikimedian communities (either affiliates, user groups, volunteers, etc., different to yours)? This can include things such as data and direct outcomes, lessons you have learned, or information on how to run or recreate your programs.

Yes

14a. If yes or partially, please describe how you have already shared them and if you would like to do more sharing, and if so how.

  1. The results was published on the campaign result page
  2. It was shared on all our social media platforms
  3. It was shared on the campaign mailing list
  4. It was shared on other mailing lists as well

Part 4: Financial reporting and compliance[edit]

15. & 14a. Please state the total amount spent in your local currency.

2217600 NGN

16. Please state the total amount spent in USD.

5000 USD

17. Please report the funds received and spending in the currency of your fund.

17a. Upload a financial report file.


17b. Please provide a link to your financial reporting document.

https://docs.google.com/spreadsheets/d/1TzFbMglbFB96qwnMns9Jpv_o15X1U4XbW7d_ANKsB-c/edit?usp=sharing

As required in the fund agreement, please report any deviations from your fund proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

17c. If you have not already done so in your budget report, please provide information on changes in the budget in relation to your original proposal.

N/A

18. Do you have any unspent funds from the Fund?

No

18a. Please list the amount and currency you did not use and explain why.

N/A

18b. What are you planning to do with the underspent funds?

N/A

18c. Please provide details of hope to spend these funds.

N/A

19. Are you in compliance with the terms outlined in the fund agreement?

Yes

20. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement?

No

21. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement? In summary, this is to confirm that the funds were used in alignment with the WMF mission and for charitable/nonprofit/educational purposes.

No

22. If you have additional recommendations or reflections that don’t fit into the above sections, please write them here.


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