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Learning and Evaluation/Archive/Learning modules/3Why Survey?

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Part 1: Introduction

Why Survey?
Why Surveys Are Useful
Survey instruments
Types of information
Attributes - a special case
Survey Objective and Planning

Part 2: Reliability & Validity

Reliability & Validity
Face Validity
Content Validity
Criterion Validity
Construct Validity

Part 3: Question Construction

Writing Good Questions
Questions from Existing Surveys
Constructing your own Questions
Be Specific
Be Concise
Avoid Double Negatives
Minimize Social Desirability Bias
Avoid Double-barreled questions
Avoid abbreviations, jargon, technical terms, or slang
Avoid leading questions
Avoid loaded questions
Use appropriate wording
Ask useful questions
Rely on second-hand data sparsely
Use caution when asking personal questions

Part 4: Response Options

Question types
Dichotomous pairs
Multiple choice
Check all that apply
Choosing response options

Part 5: Questionnaire structure

Important considerations
Questions order
Additional Resources

  Wikimedia Training Designing Effective Questions Menu

Why Survey?

Surveys are everywhere. They pop up in internet browsers, they are at the end of the phone call with a company, or are mailed by the government. They are questionnaires designed for scalable and systematic data collection. Survey questionnaires are instruments for obtaining data, much as a heart monitor measures a heart beat. In fact, they are often called survey instruments.

Surveys help to obtain information like facts or attributes about individuals as well as information that is more difficult to measure or observe directly, such as attitudes or behaviors.