The media, which is generally educational, artistic, or historic in nature, must be freely licensed or fall under the public domain. Wikimedians will partner with the interested GLAM institution and guide them through the steps for content partnership:
make sure the collection of media to be "donated" is properly licensed or license that media if needed,
prepare the metadata
upload the media to Wikimedia Commons, and
distribute the media throughout Wikimedia projects, such as Wikipedia.
One of the first content release partnerships by a cultural institution started in 2008, when Wikimedia Italia signed an agreement with the Palladio Museum to celebrate the 500th anniversary of the birth of architect Andrea Palladio. Wikimedia Italia worked with the museum to create and improve content on Wikipedia related to Palladio's work, and the museum contributed 87 images to Wikimedia Commons.
After a cooperation between the German Federal Archive ("Bundesarchiv") and Wikimedia Deutschland and a cooperation between the Tropenmuseum and Wikimedia Nederland generated a lot of media and community attention in late 2008 and early 2009, programmatic activities around GLAM content release partnerships accelerated. And even though the partnership between the German chapter and the Bundesarchiv, which had once been described by some as a "textbook example of a cooperation between Wikipedia and a public authority," ended informally in 2010 (with the Bundesarchiv being disappointed about the many cases of non-license-conform re-usage of its images by third parties ), an increasing number of cultural institutions are forming new cooperations with Wikimedia entities to this day.
Many content release partnerships are led by chapters or affiliates in partnership with specific GLAM staff members. Wikipedians in Residence may also serve as program leaders for content release partnerships.
Budget information was reported for four implementations, budgets ranged from $0.00 to $3,202 USD with an average of $1,500 USD.
Out of the 46 GLAM implementations included in this report, organizers reported budget information for four implementations (9%). Budgets ranged from $0.00 to $3,201.70 USD and the average budget was $1,500.00 USD. These data provide insight only into a few programs and more data would be needed to draw clearer conclusions around how budget influences outcomes.
Staff hours spent organizing implementations ranged from 0 to 60, the typical number of staff hours reported was 0. Volunteer hours ranged from 11 to 500, the average number of volunteer hours was 200.
Seven implementations reported the number of Wikimedia affiliate staff hours it took to organize the implementations (35%). The number of affiliate staff hours spent organizing implementations ranged from 0 to 60 hours, the typical number of staff hours was 0. Three implementations reported the number of volunteer hours (15%). The number of volunteer hours spent organizing implementations ranged from 10.5 to 500.00, the average number of volunteer hours was 200. 
Three implementations reported on donated resources, two used materials or equipment, one used a meeting space and one used prizes. None of the three used any donated food.
Three implementations reported their use of donated resources (15%), and each of these implementations reported they used donated resources in some way. One implementation reported using a donated meeting space, two reported using donated materials or equipment, no implementations reported using any donated food, and one reported using donated prizes or giveaways.
↑By Tagesschau, the German national and international television news service.
↑See [<tvar|video>http://www.youtube.com/watch?v=zLFp5kEEaCo</> Ins Netz gegangen - Dr. Oliver Sander: Die Kooperation des Bundesarchivs mit Wikimedia], presentation by Oliver Sander of the German Federal Archives, on YouTube.
↑We use “GLAM implementations” here to mean time-bound implementations of partnership agreements. For example, if a partnership has been ongoing for two years, but had two agreements between August 2013 and January 2015 under which new media were uploaded to Commons, we count that here as two implementations.