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Research:Account creation UX/Round two

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Definitions[edit]

The following measurements are all deduplicated, unless otherwise noted.

  • Bucket: which version of the account creation page the user received
  • Assignments: bucket assignments
  • Impressions: all tracked page views
  • Submits: submission attempts on the form
  • Creations: successful account creations
  • Conversion: account creations as a percent of impressions
  • Editing accounts: users who made any edit
  • Productive editors: users who made at least one mainspace edit that was not reverted

Results[edit]

Bucket Impressions Submits Successful creations (success rate) Conversion Editing accounts within 24hrs (proportion) Productive editors (proportion)
ACUX_2 47507 18304 (38.5%) 15013 (82.0%) 31.6% 3191 (21.3%) 2194 (68.8%)
Control 47460 17349 (36.6%) 14054 (81.0%) 29.61% 3186 (22.7%) 2251 (70.7%)