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This research is motivated by the need for quantifying the success of Hovercards in production. We document the research question, data collection, analysis, and results related to Hovercards in production here.
Introduction to Hovercards
Hovercard feature is designed with the goal of helping users to access some of the information they need about one article while reading it without the need for hopping to another article. Therefore, one way to quantify the success of Hovercards is to compare the total number of impressions in a page in the presence and absence of Hovercards to capture whether the number of impressions in the presence of Hovercards is at least as many as in the absence of them.