Strategy/Wikimedia movement/2017/Cycle 2/A Truly Global Movement
||The theme descriptions have been updated as of 19 May, 2017 to clarify the themes and allow for more accurate translations.|
By 2030, we will be a truly global movement. In particular, we will turn our attention toward regions we have not yet served well enough: Asia, the Middle East, Africa, and Latin America. We will work with communities of readers, contributors, and partners in these parts of the world. We will make space for new forms of contributions that reflect these regions (references, citations, and more). We will build awareness of the power of free knowledge and overcome barriers to access. We will build products adapted to the needs of these new members of our movement.
- 1 Sub-themes
- 2 Insights from movement strategy conversations and research
- 3 Other Research
- 4 Questions
This theme was formed from the content generated by individual contributors and organized groups during cycle 1 discussions. Here are the sub-themes that support this theme. See the Cycle 1 Report, plus the supplementary spreadsheet and synthesis methodology of the 1800+ thematic statements.
- Emerging communities
- Accessibility in emerging communities
- Availability across languages
- Outreach & awareness
- Sustainability & growth
Insights from movement strategy conversations and research
Insights from the Wikimedia community (from this discussion)
- Week 1 summary
- Week 2 summary
- Week 3 summary
- Week 4 summary
Insights from partners and experts 
- Summary of 20 expert interviews from India, Indonesia, Nigeria, Egypt, Brazil and Mexico (2017)
- Summaries of salons, meetings, and interviews with experts and partners
Insights from user (readers and contributors) research
- Summary of generative research in Mexico, Nigeria, and India (2016) (full report here)
- Five takeaways
- Awareness: as a brand, Wikipedia is not widely recognized or understood. People are Wikipedia readers without realizing it.
- Usage: Wikipedia readers are generally task-oriented, not exploration-oriented.
- Trust: Wikipedia’s content model can arouse suspicion. Despite this, there was no observed relationship between trust in and reading of Wikipedia.
- Affordability: Cost of mobile data remains a barrier to widespread internet penetration.
- Offline: People are increasingly getting information online, then consuming or sharing it offline.
- Five takeaways
Adoption of mainstream technology globally
- Euro Monitor: 53% of the world’s global population will be online by 2030: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html
- Cisco: Increases in video content consumption and bandwidth: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
- Kleiner Perkins Caufield Beyer: Over 3 billion photos shared per day: http://www.kpcb.com/internet-trends
- United Nations: Between 2015 and 2030, the majority of the world’s population growth will be in Sub-Saharan Africa (38%) and the South-Asian sub-continent (26%): https://esa.un.org/unpd/wpp/Download/Probabilistic/Population
Contribution of knowledge world-wide
- Annals of the Association of American Geographers: Much of the world’s digital knowledge is contributed by only part of the world. As more people come online, addressing representation will be even more urgent: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2382617
- Freedom House: 48 countries lack free, open internet: https://freedomhouse.org/report/freedom-net/freedom-net-2016
Building inclusive knowledge societies
- "Keystones to Foster Inclusive Knowledge Societies: Access to information and knowledge, freedom of expression, privacy, and ethics on a global internet," UNESCO: http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/CI/CI/pdf/internet_draft_study.pdf
- "Recognizing Enablers of Inclusive Knowledge Societies," CIPESA (Promoting Effective and Inclusive ICT Policy in Africa): http://cipesa.org/2015/03/recognising-the-enablers-of-inclusive-knowledge-societies/
- Mozilla Internet Health Report / Section on digital inclusion: https://d20x8vt12bnfa2.cloudfront.net/InternetHealthReport_v01.pdf
These are the main questions we want you to consider and debate during this discussion. Please support your arguments with research when possible.
- What impact would we have on the world if we follow this theme?
- How important is this theme relative to the other 4 themes? Why?
- Focus requires tradeoffs. If we increase our effort in this area in the next 15 years, is there anything we’re doing today that we would need to stop doing?
- What else is important to add to this theme to make it stronger?
- Who else will be working in this area and how might we partner with them?
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