Staff photo banner test

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During our pre-fundraiser testing, we experimented with different banner photos of the Wikimedia Foundation staff. Having a horizontal photo taking up most of the banner showed a significant increase in donations over a banner with a photo on the left side of the banner.

Left staff photo banner
Left photo "special appeal" staff banner
Centered staff photo
Staffbannertest.png

Please see the full test report: Media:staffbannerreport.pdf