Talk:Strategy/Wikimedia movement/2017/Sources/Brand awareness, attitudes, and usage - Executive Summary

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So excited to see this research - it's really valuable and a great complement to the research that New Readers and in particular the Global Reach team has been conducting through phone surveys. Check out these numbers for self-reported awareness and usage of Wikipedia. It's a pretty stark comparison. AGomez (WMF) (talk) 18:46, 27 July 2017 (UTC)