Política de marcas registradas
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A política da marca final está disponível em wikimediafoundation.org. O texto desta página é apenas um projeto e não uma versão oficial da política.
Posso usar as marcas da Wikimedia?
- Este resumo não é um documento legal.
Você tem o direito de usar as marcas para:
· Sinceramente descrever um site Wikimedia;
· Precisamente relatoriar notícias;
· Criar obras artísticas, literárias, e políticas; ou
· Link para sites da Wikimedia.
Essa política também permite que você use marcas:
2. Fora dos sites da Wikimedia quando você:
· Organize um evento Wikimedia focado na comunidade;
· Fazer divulgação e recrutamento de novos editores; ou
· Colocar marcas em camisas, bolos e outras coisas sem vendê-las.
Por favor cumpra sempre com às de Diretrizes de Identidade Visual.
· para eventos e conferências,
· publicações, filmes, e programas de TV,
· para coisas que você quer vender, e
· outros usos.
por favor assine um Licença Rápida
para eventos fotográficos Wikimedia , e GLAM.
Não para links para sites não-Wikimedia, ou
criação de websites de imitação, ou
caso contrário enganar outros.
As marcas Wikimedia representam conteúdo educacional livre desenvolvido através de processo aberto e colaborativo. A proteção de marca registrada reforça a conexão entre as marcas Wikimedia e os projetos que ela representa. A proteção serve para assegurar que as marcas serão usadas somente para atividades que promovam nossa missão
Quando leitores veem a marca do globo em quebra-cabeça no canto superior à esquerda de um site que parece-se com Wikipedia, eles devem confiar que estão vendo um conteúdo neutro, notável, e de alta qualidade que é o resultado de processo de edição rigoroso e transparente na Wikipedia. Da mesma forma, as pessoas devem ser capazes de confiar em sua impressão do envolvimento da Wikimedia quando veem a marca da Fundação ou um dos logos da Wikimedia em sites ou produtos.
O benevolente apoio as marcas Wikimedia foi gerado por uma comunidade de voluntários prolífico e apaixonado. A comunidade Wikimedia desenvolveu a principal fonte online de conteúdo educacional gratuito. Para preservar a benevolência que eles criaram, nós preparamos esta política de acordo com a orientação da comunidade. A política resultante assegura que todos os usos das marcas são consistentes com a nossa missão e promovem o movimento Wikimedia.
Nossa missão de compartilhar conhecimento se baseia e incentiva a liberdade de expressão. Para tornar-se realmente fácil de compartilhar conhecimento, essa política de marcas registradas envolve todas as proteções á liberdade de expressão construídas em leis de marcas registradas na medida mais ampla possível. A política de marcas registradas também busca minimizar as dificuldades de licenciamento de marcas. Estamos particularmente liberais na aprovação de usos para a comunidade Wikimedia que seguem estreitamente nossa missão.
Para tornar ainda mais fácil para a comunidade de membros a utilização de marcas, essa política introduz algumas soluções de marcas criativas Ela permite que os membros da comunidade utilizem as marcas da Wikimedia sem uma licença de marca para eventos focados na comunidade e trabalhos relacionados à Wikimedia. A política introduz ainda uma "Wikilicença" para outros usos comuns que os membros da comunidade podem preencher rapidamente e para enviarem e-mails para nós. É realmente wikiwiki!
Leia mais sobre o propósito da nossa política de marcas registradas aqui.
1 A que essa política se aplica?
1.1 As "marcas Wikimedia"
Essa política se aplica a todas as marcas registradas da Fundação Wikimedia. As marcas são tanto registradas como não-registradas, incluindo as logomarcas não estilizadas e os conjuntos-imagens de cada site da Wikimedia. Veja também a lista não-exaustiva de nossas marcas registradas. Nessa política, nos referimos a elas como "marcas Wikimedia" ou apenas "marcas".
1.2 "Uso" das marcas Wikimedia
Essa política se aplica sempre que você quiser usar as marcas Wikimedia. A Seção 2 dessa Política se aplica para todos os usos das marcas. Outras seções se aplicam apenas aos usos que não requerem permissão em separado, ou usos em acordo mantidos por capítulos, organizações temáticas e grupos de usuários reconhecidos pela Fundação Wikimedia. Se algum termo em sua licença de marca é incoerente com essa Política, você deve seguir os termos da licença.
1.3 "Nós" ou a "Fundação Wikimedia"
Essa Política regula o uso de marcas mantidas pela Fundação Wikimedia. Às vezes, essa Política simplesmente se refere à Fundação Wikimedia como "nós".
1.4 "Você"
Essa Política se aplica a "você" se quiser usar as marcas Wikimedia e explica como poderá usá-las. Você pode ser um membro da comunidade Wikimedia, capítulo, organização temática ou grupo de usuários. Você também pode ser um indivíduo ou organização não relacionado a "nós".
1.4.1 Membros da comunidade
A comunidade Wikimedia inclui todos os que contribuem para um dos sites Wikimedia em auxílio de nossa missão. A comunidade também inclui membros e equipe de capítulos, organizações temáticas, grupos de usuários e a Fundação Wikimedia.
Os membros da comunidade Wikimedia compartilhar uma missão comum de criação e distribuição de conteúdo educacional gratuito. Eles são o coração do movimento Wikimedia. Consequentemente, membros da comunidade podem usar livremente a logo da comunidade Wikimedia. Eles também estão livres para usar todas as marcas Wikimedia nos sites Wikimedia e para eventos da comunidade, assim como para divulgação do trabalho sem uma licença de marca. Os membros da comunidade também podem facilmente preencher uma Wikilicença para outros tipos de usos comunitários. Nós geralmente damos prioridade aos pedidos da comunidade para usos que requerem uma licença comum de marca.
1.4.2 Capítulos, grupos de usuários e organizações temáticas
Capítulos, grupos de usuários e organizações temáticas reconhecidas pela Fundação Wikimedia são chamados de organizações de movimentos. Eles são independentes da Fundação Wikimedia e apoiam e promovem sites Wikimedia. Estes grupos entram em acordo com a Fundação Wikimedia, que permite a eles usar certas marcas Wikimedia. Qualquer uso deve seguir primeiramente a missão Wikimedia. Para usar as marcas sob escopo específico de acordo, uma organização pode solicitar uma licença de marca em separado ou simplesmente obedecer a esta política quando o uso não requer uma licença. Uma organização pode, é claro, sempre selecionar seu próprio nome, logo e nome de domínio. O grupo não precisa necessariamente usar nossas marcas.
1.4.3 Outras organizações ou indivíduos
Os sites Wikimedia são tão conhecidos que autores e roteiristas frequentemente querem retratá-los em seus livros e filmes. Similarmente, outras companhias podem querer reutilizar conteúdo de sites Wikimedia na internet ou em aplicativos de celular. Em fazendo isso, esses indivíduos e companhias podem querer mostrar nossas marcas em filmes, aplicativos e outras mídias.
Enquanto os usuários não estão confusos sobre a fonte desses trabalhos, este tipo de utilização pode promover os sites e a missão da Wikimedia, expandindo a procura por conhecimento livre e potencialmente recrutar novos membros à comunidade da Wikimedia. Mas é importante que as marcas Wikimedia não sejam erroneamente usuários para promover produtos alheios porque isso confundirá os usuários da Wikimedia. Por isso, nós temos que ter cuidado com as licenças para estes fins. Por exemplo, quando licenciamos as nossas marcas para uma organização que tem o seu próprio logótipo, nós precisamos de nos assegurar que a organização não exiba nenhuma marca Wikimedia com mais destaque do que o seu próprio logótipo ou nome. É sempre útil ter uma separação apropriada entre o nome e a marca da organização e o logótipo e qualquer marca Wikimedia. Os utilizadores devem ver claramente que os produtos e serviços da organização são oferecidos por tal organização e não pela Fundação Wikimedia. Tal utilização nunca é permitida sem uma licença de marca registada.
1.5 "Missão"
Bem vindo ao Wikimedia! A Fundação Wikimedia, Inc. Nós somos uma organização sem fins lucrativos que missiona buscar engajar e capacitar pessoas por todo o mundo a coletar e desenvolver conteúdo sob licença livre ou em domínio público e divulgá-lo de forma eficaz e globalmente.
2. Como usar as marcas Wikimedia
Por favor, siga as Linhas Diretrizes da Identidade Visual sempre que utilizar as marcas com ou sem uma licença de marca registada. Sempre que utilizar uma marca Wikimedia, por favor, note o seguinte:
2.1 Forma apropriada
Você pode usar os logotipos como substantivo (exemplo: "Wikidata é ótimo") ou como adjetivo (exemplo: "Os sites Wikimedia são incríveis"). Isso inclui qualquer uma das traduções e transliterações oficiais das marcas Wikimedia.
On the Wikimedia sites, you may use the marks in any form. You may create remixes of the wordmarks and logos, abbreviate them, and add to them.
Fora dos sites da Wikimedia, você só pode usar as marcas de palavras da Wikimedia em seu formulário completo e corretamente em maiúsculas (por exemplo, "Wikilivros"). Os logotipos não devem ser modificados sem permissão separada da Wikimedia Foundation. Precisamos ter certeza de que os logotipos permanecem distintos de outras marcas.
2.2 Aviso ou símbolo de marca registada
Quando razoável, por favor, inclua este aviso quando utilizar a marca fora dos sites da Wikimedia.
"[O nome / "Wordmark" da Wikimedia como listado aqui] é uma marca registada da Fundação Wikimedia e é utilizado com a permissão da Fundação Wikimedia. Nós não estamos endossados, nem afiliados com a Fundação Wikimedia."
O aviso deverá aparecer perto da primeira utilização da marca Wikimedia. Um aviso é suficiente se mostrar várias marcas, desde que o aviso se refere a todas elas. Não precisa de mostrar esse aviso se estiver a utilizar um logótipo da 'Comunidade' sob a Secção 3.4.
If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the Visual Identity Guidelines. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).
Independentemente de você usar um aviso ou um símbolo de marca registrada para identificar seu uso das marcas da Wikimedia, certifique-se de que seu uso não sugira aprovação ou afiliação à Fundação Wikimedia.
3 Quando poderá utilizar as marcas Wikimedia sem nos pedir
3.1 Utilizar as marcas registadas nos sites da Wikimedia
You may use and remix the Wikimedia marks on the Wikimedia sites as you please.
3.2 Eventos com foco na comunidade
You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and WikiCons.
For example, you can put the Wikipedia puzzle globe logo on banners and posters at an edit-a-thon you have organized.
GLAM initiatives and photo contests require a Quick License under Section 4.1.
Esta disposição não permite que você use as marcas para captação de recursos.
3.3 Divulgação e recrutamento de novos colaboradores
You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an edit-a-thon.
Esta disposição não permite que você use as marcas para captação de recursos.
3.4 Utilização do logótipo da comunidade
The Wikimedia Community logo can be used freely. But you may not file trademark applications incorporating the logo. The Wikimedia community wants to ensure that the logo remains available for all to use.
3.5 Discutir algo diferente dos sites da Wikimedia (utilização aceitável)
Wordmarks can sometimes have a primary meaning, in addition to representing a brand (like the words "apple" or "facebook"). Our wordmarks were not real words before our projects were created. But we will interpret fair use broadly to include the use of our wordmarks when you clearly mean to talk about something other than the Wikimedia sites.
3.6 Referenciar sites da Wikimedia (utilização nominativa)
Pode utilizar as "wordmark" não estilizadas (por exemplo, “Wikipédia”) para descrever:
- Um site da Wikimedia ou outro aspeto do movimento da Wikimedia num texto (por exemplo, "Eu adoro ler sobre as bolas de carvão na Wikipédia').
- Um trabalho derivado do conteúdo da Wikimedia de uma forma que não seja enganosa (por exemplo, "o conteúdo enciclopédico neste site é derivado da Wikipedia").
You may use all Wikimedia marks on your own website as a hyperlink to the Wikimedia sites. The use of logos in hyperlinks should follow the Visual Identity Guidelines (e.g., the marks may be resized, but not modified in any other way).
Aqui estão alguns outros casos específicos de uso nominativo:
3.6.1 Reportar notícias
Você pode usar as marcas da Wikimedia para fazer declarações verdadeiras sobre os sites da Wikimedia em reportagens e comentários.
3.6.2 Blogues pessoais e redes sociais
You may use the Wikimedia marks to make or illustrate truthful statements about the Wikimedia sites in personal blogs and social media. But please do not do it to imply endorsement by or affiliation with the Wikimedia Foundation. To avoid confusion, do not use the Wikimedia logos in the background, as your profile image, or in the header of your blog, in the name of your blog, or in your social media username. This section is not meant to restrict your use of the Community logo under Section 3.4.
3.6.3 Utilizações artísticas, científicas, literárias, políticas e outras utilizações não comerciais
Você pode usar as marcas da Wikimedia para discutir os sites da Wikimedia em obras artísticas, científicas, literárias e políticas.
But please send us a request if you want to place a Wikimedia mark on the cover of your book, display a Wikimedia mark in a movie, or organize an event or presentation that could be interpreted to be endorsed by the Wikimedia Foundation. For more information, please see Section 4.
Você pode usar as marcas em sátira ou piadas. Para evitar confundir os usuários de que seu trabalho é afiliado aos sites da Wikimedia, pode ser útil marcar seu trabalho como "sátira" ou "paródia".
3.7 Crie o seu próprio material de marca
You may create things with the marks for your own use. These can be t-shirts, caps, desktop wallpapers, lanyards and even cakes! But please do not sell them, and make sure that your design follows the Visual Identity Guidelines. If you want to sell your branded stuff, you may request a license under Section 4.6.
4 Utilizações especiais que exigem permissão
All uses that are not allowed under Section 3 or prohibited by Section 5 of this policy require a trademark license. This section discusses only the most common uses that require a license.
Quando você usa nossas marcas com uma licença de marca registrada, precisa cumprir seus termos e a política de marcas registradas. Se algum termo em sua licença for inconsistente com essa política, você deverá seguir esse termo de licença. Organizações de movimento só precisarão de uma licença separada quando o uso ainda não estiver autorizado por seus acordos organizacionais com a Fundação Wikimedia ou esta política.
4.1 'Licença Rápida' para utilizações especiais da comunidade
A Quick License is a simple trademark license for common community uses, like Wiki Loves Monuments and GLAM-Wiki initiatives. It is available on Meta-Wiki. You can start using the marks as stated in the Quick License as soon as you email a filled-in Quick License to trademarks@wikimedia.org. There is no need to wait for approval.
4.1.1 Concursos de fotografia
Photo contests allow people to submit freely licensed original photographs to Wikimedia Commons to compete for the best image. You can obtain a Quick License for flyers, posters, slide presentations, websites, and social media for a photo contest. If you are a movement organization, you may already have an agreement that covers photo contests.
4.1.2 Iniciativas de GLAM-Wiki
You may use the marks in a collaboration with someone outside of the Wikimedia movement with a Quick License. This license applies to collaborations with parks, museums, libraries, and other cultural institutions to share their information with the world through the Wikimedia sites. If you are a movement organization, you may already have an agreement that covers GLAM-Wiki initiatives.
Some GLAM initiatives include Wikipedians in Residence – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a Quick License to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.
4.2 Nomes de domínio
Você precisa de permissão para registrar ou usar um nome de domínio que contenha uma marca da Wikimedia. Não registre um domínio que pareça ou seja semelhante a uma marca Wikimedia ou que inclua uma marca Wikimedia incorreta, pois isso pode confundir os usuários da Wikimedia.
4.3 Eventos e conferências
Você precisa de uma licença de marca registrada se planeja hospedar um evento público ou uma conferência que usa uma marca da Wikimedia.
Você deve incluir as seguintes informações ao solicitar uma licença para usar nossas marcas em um evento.
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Quando você obtiver uma licença de marca registrada, ela será aplicada apenas ao evento específico em sua solicitação. Você precisará solicitar uma nova licença se quiser hospedar outro evento.
4.4 Publicações
You need a trademark license if you want to use a Wikimedia mark in a publication, unless your use qualifies as fair or nominative use under U.S. trademark law or other applicable foreign laws.
Você deve incluir as seguintes informações ao solicitar uma licença para usar nossas marcas em uma publicação.
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Quando você obtiver uma licença de marca registrada, ela será aplicada somente à publicação específica em sua solicitação. Você precisará solicitar uma nova licença se quiser fazer outra publicação.
4.5 Filmes e Programas de TV
Você precisa de uma licença de marca registrada para usar o logotipo da Wikipedia em um filme, episódio de programa de TV ou produção on-line.
Você deve incluir as seguintes informações ao solicitar uma licença para usar nossas marcas em um filme ou episódio de programa de TV.
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Quando você obtiver uma licença de marca registrada, ela será aplicada somente ao filme, episódio de programa de TV ou produção on-line específica de sua solicitação. Você precisará solicitar uma nova licença se quiser gravar outro filme ou episódio de programa de TV.
4.6 Material comercial
Pode criar material com as marcas registadas da Wikimedia para utilização comercial, se:
- Obtém uma licença de marca registada da Fundação Wikimedia;
- Segue as nossas Linhas Diretrizes da Identidade Visual; e
- Você realmente anuncia aos clientes quanto do preço de venda, se houver, será doado aos sites da Wikimedia.
5. Uso proibido
5.1. Sites "mirrors" e simulados
Please do not create a website that mimics the "look and feel" of a Wikimedia site. This especially applies to imitated Wikipedia articles. If you have a good reason to create a mimicking site, please contact us at trademarks@wikimedia.org.
You do not need to contact us if you just want to use the MediaWiki software to create a wiki or if your mimicking site is clearly a parody.
Se você criar um mirror, certifique-se de cumprir as licenças relevantes para o conteúdo. Evite copiar links para políticas da Wikimedia e detalhes de contato. Por favor, não use as marcas da Wikimedia em um espelho de um site da Wikimedia.
5.2 Interligar a sites não pertencentes à Wikimedia
You may use Wikimedia marks to link to Wikimedia sites only. Please refer to Links to Wikimedia sites if you want to link to a Wikimedia site from your website.
5.3 Informação errônea
Quando você usa uma marca da Wikimedia sob esta política, use-a para representar apenas o projeto para o qual ela está. Por favor, não crie a impressão de que seu uso é de alguma forma endossado, patrocinado ou é parte da Fundação Wikimedia. Esta seção também se aplica quando você recebe uma licença para usar uma marca que não permite sugerir tal endosso.
6 Utilização indevida de marca registada
6.1 Reportar utilização indevida
Fighting trademark misuse is very important. We put a lot of effort into going after cases of trademark infringement because we want to protect the valuable trademark rights the community has created. If you see a mark being used in any way that could be infringing, please tell us! Just send an email to legal-tm-vio@wikimedia.org or report it here. We really appreciate your help!
6.2 Revogar a permissão para utilizações indevidas
Podemos revogar o direito de usar as marcas da Wikimedia sob esta política a qualquer momento, fornecendo notificação de qualquer maneira se determinarmos que um uso de marca registrada é inconsistente com nossa missão ou pode prejudicar membros da comunidade, organizações de movimento ou a Fundação Wikimedia.
7 Revisão e Tradução da política de marca registada
7.1 Esta política de marca registada pode ser revista da seguinte forma:
- We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to WikimediaAnnounce-L or a similar mailing list. The community can then comment for at least 30 days.
- For minor changes or changes required by law, when possible we will provide three days' notice to WikimediaAnnounce-L or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.
- Esta seção não se aplica ao resumo fácil de usar, às perguntas frequentes, à declaração do objetivo da política de marcas registradas, ao formulário de solicitação de marca registrada e ao formulário de denúncia de violação. Eles não fazem parte dessa política de marcas registradas e podem ser revisados sem aviso prévio.
7.2 Tradução da política de marca registada
Se houver diferenças de significado entre a versão original em inglês dessa política de marcas registradas e uma tradução, você deverá seguir a versão original em inglês.
7.3 Perguntas
Por favor, não hesite em contactar-nos via trademarks@wikimedia.org se não tiver a certeza se a sua utilização está em conformidade com esta política ou com as leis locais de marcas registadas.
The purpose of our trademark policy
This statement isn’t a part of the trademark policy. It’s not even a legal document.
It simply explains the background for our new trademark policy.
The Wikimedia marks represent the goodwill created by the many volunteers that make up the Wikimedia community. That is why internet users can trust that sites bearing Wikimedia marks contain free and neutral educational content developed by committed Wikimedians through good faith collaboration. Ensuring that the Wikimedia marks are only used consistently with our mission helps protect the community’s hard work and the reputation of the Wikimedia sites.
1. The trademark policy balances two community interests.
The decentralized nature of the Wikimedia sites allows passionate contributors all over the globe to serve the mission of free knowledge. The first interest is therefore to ensure that contributors can easily use the Wikimedia marks in their work. The second interest is to protect the reputation of the Wikimedia marks. The marks signify educational content generated through an open and collaborative process. The reputation of the marks is particularly important given that the content that they represent is delivered digitally over the internet and could easily be misrepresented to the unwary user.
In order to serve the Wikimedia community interests, we need to apply trademark law creatively. The principles of trademark law were not developed with our unique organizational model in mind. But our goal is to make trademark protection work smoothly for our community. The trademark policy therefore respects the demands of trademark law while facilitating the use of the marks by the Wikimedia community.
2. Why use trademarks?
Trademarks allow a user to trust her or his intuition that a mark she or he recognizes will in fact lead her or him to the work that she or he is seeking. Trademark protection is not an intellectual property right that can be established or sold separately from the work that it represents. It is nowhere near as restrictive as copyright or patent protection. Those doctrines have demanded that we adopt open license approaches—such as Creative Commons and GNU GPL—to make the law better serve our mission. There is no equivalent open trademark license that we can adopt. Yet the unique contours of trademark law allow us to creatively make it work in our favor. It allows liberal re-use of Wikimedia content, while preserving the integrity of the Wikimedia sites. Because of our distinct trademarks, readers will instantly know which educational material has been created in the wiki way by our community.
- 2.1 How trademark rights protect against misuse.
- Trademark rights help safeguard the marks that represent the Wikimedia movement from misuse. People may use the marks misleadingly because of the popularity of the Wikimedia sites. Some try to make their own websites or services more appealing by using our marks. Others misappropriate the marks or the general appearance of the Wikimedia sites to attract attention. But that attention is misguided because the marks are used to pass off work that is not genuine Wikimedia content. If we were to permit this, users may mistakenly believe that this inferior content was produced by the Wikimedia community and their opinion of the Wikimedia sites would dwindle.
- For example, nobody likes to see sham Wikipedia articles created solely to promote companies in a way that is inconsistent with our mission. Similarly, cybersquatters often try to register common misspellings and variations of the Wikimedia marks in domain names. They do so to redirect users looking for the Wikimedia sites to advertising and other unrelated content. They can, for example, lead users to sites designed to spread malware by encouraging them to click on a pop-up ad stating, "Congratulations! You are the millionth visitor!" They can also expose users to phishing scams by asking them to enter their password on a page that looks like a Wikimedia site. These are all examples of misuses that we can fight using trademark rights. We need to retain the right to pursue these kind of misuses to protect the hard work of the Wikimedia community.
- 2.2 The importance of free speech in the trademark doctrine ensures that the Wikimedia trademarks do not interfere with free knowledge.
- Our mission of sharing knowledge relies on and encourages free speech. Trademark protection can exist in this ecosystem, as the doctrine leaves a lot of room for speech-related activities. For instance, the unique fair use doctrine under trademark law allows any use of a wordmark in a non-trademark sense (i.e. when the word could mean something other than the trademark). Trademark law also has a "nominative use" doctrine. This doctrine allows free uses of a mark to refer to the item branded with that name. Finally, trademark law also embraces use of marks in art and political speech. This spectrum of free uses of a trademark distinguishes this body of law from intellectual property rights like copyright and patent.
- By employing trademark protection over the Wikimedia marks, we do not impede these types of uses by anyone. Our liberal approval of trademark requests will further ensure that community members can easily use the Wikimedia marks to promote the mission, even for non-fair use purposes.
3. How we maintain our trademark rights.
To preserve the Wikimedia trademarks for the movement, we need to monitor for misuses and carefully license the marks. Misleading uses can weaken the connection between a mark and the goodwill that it represents, potentially resulting in loss of trademark rights. It could cause us to lose our ability to protect against other misleading or abusive uses. This is why it is important to keep track of the uses of the Wikimedia marks and to take action against misleading uses.
Similarly, trademark law requires trademark holders to monitor the quality of the work that is allowed to carry the trademarks under a license. Failure to control the quality through a license and monitoring can result in "naked licensing," causing a trademark holder to lose its rights. It is therefore important to require a level of quality that reflects a quality of the Wikimedia sites and reputation.
4. Facilitating trademark uses that promote the Wikimedia mission.
While we have certain legal obligations, we don’t want trademark requirements to be an obstacle for the work of the Wikimedia community. The trademark policy seeks to facilitate the ease of licensing Wikimedia marks. Many uses are also specifically permitted by the trademark policy and don’t require separate permission. Other uses fall under the many fair use categories, which we also outline for users in the policy.
We are also thinking creatively about how we can make it easier for community members to use the marks to further the Wikimedia mission.
To that end, we have introduced a liberal solution in the trademark policy for particular uses of Wikimedia marks called the "Quick License." It is a Quick License because instead of requesting a license and waiting for it to be prepared, community members just need to fill it out and email it to trademarks@wikimedia.org. While the Quick License makes trademark use easier for common community uses, it includes some measures to maintain trademark protection of the Wikimedia marks. The license includes a quality control requirement and a reservation of a right to terminate the license if a mark is used in a way that is inconsistent with the Wikimedia mission.
5. What else is new?
Other than introducing a number of liberal solutions to assist community members in their work, the new trademark policy has very few substantive changes. We have focused on clarifying our trademark policy and practice as much as possible to make the use of the marks easier. Community members provided a lot of comments about trademark provisions that were previously ambiguous. We have worked to clarify those and other provisions in the new trademark policy and FAQs. We want the policy to be easily navigated and understood. We have therefore introduced a user-friendly summary at the beginning of the trademark policy that links to relevant provisions of the policy. We have also significantly expanded the FAQs and interlinked them with relevant provisions in the policy. The language of the policy and the FAQs was further tested under various readability indices to make sure that we wrote them in a straightforward way. Finally, we have introduced forms for requesting trademark licenses and reporting misuses that we hope will make those two processes smoother.
Perguntas frequentes sobre a política de marcas registradas
As seguintes perguntas não fazem parte da política de marcas registradas, e sequer servem como documento legal. Ainda assim, esperamos que você encontre utilidade nelas.:)
0 Introdução à política de marcas registradas
0.1 What is "trademark protection"?
Trademark law protects the association between a mark and the work, such as goods or services, that it represents. It's intended to protect users from confusion as to the source of certain work. Also, users who see a trademark rely on that association and will have expectations about the reputation and level of quality and level of service comparable to what they have come to expect from the other work provided under the marks. Therefore, trademarks are very powerful and valuable tools that embody the Wikimedia Foundation and its community members' reputation and serve as a "shorthand" way for users to recognize a work, product, or service.
0.2 What are the "Wikimedia sites"?
The Wikimedia Foundation runs several free software and free content sites, some of which are listed here: Our projects.
1 What does this policy apply to?
1.1 What is a "wordmark"?
It's a trademark that is a text-only word (like "Wikipedia" or "Wikimedia") that is used in connection with the work that it represents to identify the source. In addition, a wordmark includes all official translated and transliterated marks (e.g. "Vikipedi").
1.2 What is a "non-stylized wordmark"?
Non-stylized wordmarks are simply words like "Wikimedia" and the project names, like "Wikipedia," "Wiktionary," and so on. In comparison, the stylized wordmarks are these names in their special formats, such as with certain fonts. For example, the special format for the "Wikipedia" wordmark looks like this: 
. Both stylized and non-stylized wordmarks are trademarks of the Wikimedia Foundation.
1.3 What is "trade dress"?
For our purposes, trade dress is the design of a website or article that identifies the source of the website or online material. Think of it as the "look and feel" of a site. One example is the specific design and appearance of a Wikipedia article, or the Wikipedia main page. The trade dress of any Wikimedia site is also a trademark of the Wikimedia Foundation. Trademark laws also protect trade dress.
1.4 Who is a "community member"?
Torna-se membro da comunidade qualquer pessoa que contribua a um site da Wikimedia. Isso inclui funcionários e membros de capítulos, organizações temáticas, grupos de usuários e a Fundação Wikimedia.
1.5 Why can't a movement organization just freely use the trademarks?
Como titulares legais das marcas registradas, precisamos controlar o uso das mesmas como forma de preservar as proteções de marcas para a comunidade. A seção 3 do propósito discorre melhor sobre isso.
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 How to use the Wikimedia marks
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
Sorry, your logo, name, or company name must still be bigger than any Wikimedia marks and reasonably separated from Wikimedia's marks. People do not always read the fine print (shocking, I know!). So, we need to make it as clear as possible that your products or services are not provided by the Wikimedia Foundation.
2.3 What do you mean by "outside the Wikimedia sites"?
É o uso de marcas fora do ambiente dos sites da Wikimedia, como a Wikipédia, o Wikimedia Commons, o Wikcionário, o Wikidata, o Wikiquote, o Wikilivros, a Wikisource, o Wikispecies, o Wikinotícias, a Wikiversidade, o Wikivoyage e o Wikimedia Meta-Wiki. Para os propósitos dessa política e o uso de marcas, o Wikimedia Cloud VPS é considerado um site da Wikimedia. Da mesma forma, você estará usando marcas “fora dos sites da Wikimedia” se colocá-las em panfletos sobre uma editatona, por exemplo.
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 Can I translate the text in the marks?
O texto contido nas marcas pode ser traduzido através dos sites da Wikimedia.
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please don't change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 May I use high-resolution versions of the logos?
Yes! Here you go.
2.9 Where do I place a trademark notice?
Just treat the notice as a footnote. A person reading your document, looking at your website, or watching your film should be able to easily find the notice. Good examples are: at the end of the (same) page of a document, in the imprint of a book, at the bottom of a webpage, and in the credits of a video.
2.10 What if I do not have enough space to include a notice?
Don't worry! If the mark is going to be seen on a mobile or other medium with little space, you can simply use the trademark symbol (™) for any Wikimedia trademark you use.
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 What if I use more than one trademark?
Make sure to describe all the trademarks in the notice, like this:
"The Wikidata wordmark and logo are the trademarks of the Wikimedia Foundation."
2.13 When do I have to use the trademark symbol?
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 Can you give some examples of how to use the trademark symbol?
Here is an example:
"Wikimedia Commons™ is one of the wonderful Wikimedia projects our community has developed to make media files, such as images, sounds, and video clips, publicly available to everyone!"
2.15 What size does the symbol have to be?
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 But I want my website to look really pretty! Can I make the symbol smaller or put it somewhere else?
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 Using the Wikimedia Marks without asking permission
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
You may use the marks on user pages, help pages, and pages about Wikimedia or the Wikimedia projects. You can also use the marks in a mailing list, on IRC, or to name a tool on the Wikimedia sites. The sky is the limit, as long as the use is related to a site, promotes the mission, and complies with the Terms of Use.
3.2 What events are not "community-focused"?
Eventos ditos como não voltados para a comunidade são aqueles nos quais a maioria dos participantes não são membros da comunidade. (Veja também as perguntas frequentes sobre eventos em geral.) Perceba que isso não significa que convidados e visitantes não são bem-vindos em encontros!
3.3 Can you give me some examples of community-focused events?
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 If my event is community-focused, which marks can I use?
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 Can you give me some examples of outreach work?
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 What are educational materials?
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 There is a Wikimedia Community logo?
Yes! It was officially adopted as the logo for Meta-Wiki in 2008.
3.9 What does fair use mean?
In U.S. trademark law, the concept of fair use allows you to use any trademark as long as your usage fulfills certain conditions. This policy cannot restrict your fair use rights. We added Sections 3.5 and 3.6 to make your rights easier to understand.
For jurisdictions that do not recognize fair and nominative use as set out under U.S. law, these sections provide permission to do this.
3.10 Can you give me more examples of fair use?
A categoria de fair use em nosso caso é um pouco delicada, já que nossas marcas não existiam como palavras antes da criação dos projetos, como é o caso de “apple” e “facebook” na língua inglesa. Mesmo assim, consideraríamos fair use se, por exemplo, você escrevesse um livro no software wiki e se referisse a ele como um “livro wiki”, tendo em vista que o Wikibooks — que em português é chamado de Wikilivros — é uma marca registrada. Se for o caso de você usar nossas marcas para descrever algum projeto seu, há um subtipo do fair use denominado nominative use que se aplica a essa situação.
3.11 Can you give me some examples of uses that are not fair use?
- Using a Wikimedia mark to advertise your book.
- Selling t-shirts with the Wikimedia Foundation logo.
- Creating your own encyclopedia and labeling it with a Wikipedia Puzzle Globe.
- Using the Wikimedia Foundation logo to fundraise for unrelated projects.
- Claiming that content is "derived from Wikipedia" when in fact it's not.
3.12 Can you give me examples of nominative use?
Here are some examples:
- Describing a Wikimedia site:
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- Making true factual statements:
- "Wikipedia is the world's largest online encyclopedia. But Wikipedia is only one of the many sites created by the thousands of volunteers that make up the Wikimedia movement."
- "I have been a Wikipedia editor since 2009" (on your personal website).
- Describing derivative work:
- "Source: Wikipedia"
- "This artwork was created using images from Wikimedia Commons."
- "The encyclopedic content on this site is derived from Wikipedia."
- "From Wikipedia" or "to the Wikipedia article" (as used by a QR code project)
- More specific examples:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 Can I use a logo or a screenshot in my news or magazine article or news on TV?
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 Can I include a logo or a screenshot in a blog post or a status update?
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 Can I use a trademark in my username, avatar, or icon?
Unfortunately, no. We appreciate that you feel a connection to the Wikimedia sites. The Wikimedia community is very welcoming! However, we don't want people to think you can speak on behalf of the Wikimedia Foundation. You can still use the Community logo in your username, avatar, or icon.
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- Using the marks in an art project.
- Creating a parody for the purposes of conveying a political message.
- Writing a book in which a character reads a Wikipedia article.
3.17 Can you give me examples of linking to Wikimedia sites?
Yes, you can find sample link templates here.
3.18 Can I use the marks to link to Wikimedia sites using QR codes?
No. This permission to use the logos to link without a license applies to online links. To use QR codes you need to use the non-stylized Wikipedia wordmark. You can read more about that in the FAQs for nominative use.
3.19 What kind of stuff can I make?
3.20 Can I sell merchandise as long as I don't make any profit?
No, you cannot sell merchandise without a license. For more information on this see the section on commercial merchandise.
3.21 Can I make stuff for others?
Yes, as long as you give it away for free.
3.22 What about commercial merchandise?
First, you can buy merchandise from the Wikimedia shop. Proceeds from this merchandise are used towards the Wikimedia sites. If you want permission to sell your own merchandise, see the section on commercial merchandise.
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And don't worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it's not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it's okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
Yes! While our previous trademark policy did not permit the use of high-resolution logos, we have removed that restriction from the new policy.
4 Special uses that require permission
4.1 If I need permission, will I have to pay for a license?
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
Já houve o caso de uma pessoa que registrou o domínio wikkipedia.org para atrair tráfego ao seu próprio site. Isso se chama cybersquatting ou typosquatting dependendo da situação, e infringe nossa marca. Aplicamos estritamente nossa política contra nomes de domínio assim, e agradecemos-lhe se nos denunciar algum nome que infrinja essa política.
4.6 Can I use a Wikimedia mark as part of my domain?
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.8 But I want to set up a special domain myself!
If you have a legitimate reason to set up a domain, please email trademarks@wikimedia.org.
4.9 What does "public event" mean?
Designa-se público um evento no qual membros da comunidade não predominem entre os participantes. Um evento também é público se for anunciado de forma publicitária, em sinais e placas, ou como parte da agenda de outro evento. Assim, essa regra não se aplica a encontros e conferências quando voltados à comunidade.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 Can I write a book about Wikipedia?
Of course you can, and we would be happy to hear about it! But you shouldn't display the Wikimedia Marks on the cover of your book or on your product packaging without asking for permission. This is because it could look like endorsement from Wikimedia Foundation and mislead users. You are of course free to use the non-stylized Wikimedia wordmarks in a book title but remember to ask for permission.
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you don't donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I don't donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you're doing fundraising for the Foundation.
5 Prohibited uses
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you don't want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?
All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 Can I use the marks to link to a mirror of a Wikimedia site?
No. The Wikimedia marks can only be used for linking to a real Wikimedia site. By that, we mean those sites that are run by the Wikimedia community.
Also, if you want to set up a mirror of a Wikimedia site, please refer to the section on mirrors.
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 Reporting Trademark Misuse
6.1 How do you fight trademark infringement?
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia’s trademarks?
Trademark enforcement is currently handled by the WMF legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual “misuse” and it is a valid infringement of the trademark. In general, the standard of “misuse” in US law is whether the use of the trademark is “confusingly similar” to WMF’s use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by WMF? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please don't. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 Revision of the trademark policy
7.1 Why can you just change the FAQ section?
Os FAQs não fazem parte da política de "marca registrada". Criamos ele para ajuda-lo a entender a política. Queremos adicionar novas perguntas da comunidade no futuro, afim de esclarecer quaisquer respostas que os usuários possam achar confusas. Por isso, nós queremos ser capazes de atualizar os FAQs mais facilmente.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 Other questions
8.1 What is "naked licensing"?
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 What are the Visual Identity Guidelines?
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 What if I have more questions?
If you have any other questions that are not addressed here, please post them on the discussion page. We will try to expand and improve our FAQs over time.