Translations:New Readers/Next steps/7/en

The New Readers core team has been meeting regularly to figure out what our first approach will be to reach these potential new readers, based on the research findings. We've narrowed in on two findings that we plan to focus on for the remainder of the Foundation fiscal year (through June 2017):

• People are increasingly getting information online, then consuming or sharing it offline.
• (In Nigeria) Internet access has been prohibitively expensive. Consumers are savvy, price sensitive shoppers with low brand loyalty.

We'll be using the personas developed from the research to guide this process.