User:I JethroBT (WMF)/InspireTest

Inspire campaign

Campaign video with Audobon Society

Create a video and flyer campaign aimed at introducing Wikipedia articles on local wildlife to local park and museum visitors. Will work with local nature society to produce video.

contact email• cschilling@wikimedia.org

project manager• KHarold (WMF)

community organizer• I JethroBT (WMF)

designer• SGill (WMF)

volunteer• I JethroBT

Your audience

What specific audience will you engage to use Wikipedia?

(e.g. students, library visitors, a particular neighborhood, a community organization)

Visitors at the en:Sulzer Regional Library and Chicago Park District properties.

What languages are commonly spoken in this audience?

(e.g. Hindi, English)

English, Spanish, Polish, Arabic, Tagalog, Chinese

What services or apps does your audience use to share information and communicate with each other?

(e.g. WhatsApp, Facebook, SMS, Twitter)

Facebook, Twitter, SMS.

What types of devices does your audience typically use for internet access?

(e.g. mobile, desktop, laptop, offline access)

Mobile, Laptop, Desktop (in that order)

There are many reasons people use Wikipedia. What are some reasons your audience would use it?

(e.g. to read articles on historical sites in the region; to help introduce students to institutions they use or visit)

To review or check information on local birds, especially birds that are in migration at a given time across the U.S. Midwest.

Your idea

What Wikipedia projects are associated with this idea to attract new readers?

(e.g. Yoruba Wikipedia, Spanish Wikipedia)

English Wikipedia, Spanish Wikipedia

Will you be engaging new readers online, in-person, or both? Where are these places?

Primarily in person at the museum, though some official messaging will be done through e-mail.

Describe your idea to engage new readers in detail. How might it be implemented? Why will it work well for your audience?

(idea details here)

How will you know if this project is successful? What are some outcomes that you can report on when this project is completed?

We'll measure the changes in view count for relevant articles about Chicago-based wildlife over the next several months and compared to traffic from previous years. We will also send a survey to visitors to gauge their interest in using Wikipedia during their visits to the museum or library to seek information about this topic.

Do you think you can implement this idea? What support do you need?

Yes, and we will be seeking funding through a Rapid Grant.

Expand your idea

Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

Expand into a Rapid Grant

Expand into a Project Grant