User:Stu/comScore data on Wikimedia/September 2008

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September 2008 data[edit]

Note: September was one of the first months reflecting comScore's adoption of some changes we requested, including providing breakdown by project and by the different language versions of Wikipedia. See below for details.

During the month of September 2008, comScore estimates that over 272 million unique visitors (UVs) viewed our projects, which it estimates was a "reach" of 28.0% of the total internet audience. This represents a 24 million increase in users compared to August 2008, which seems to reflect typical seasonal variations and makes our sites #4 in the world:

  1. Google Sites -- 749 million unique visitors (includes YouTube)
  2. Microsoft Sites -- 646 million unique visitors
  3. Yahoo! Sites -- 555 million unique visitors
  4. Wikimedia Foundation Sites -- 272 million unique visitors
  5. AOL LLC -- 264 million unique visitors
  6. eBay -- 229 million unique visitors
  7. CBS Corporation – 174 million unique visitors (includes CNET)
  8. Fox Interactive Media -- 165 million unique visitors (includes Myspace)
  9. FACEBOOK.COM – 161 million unique visitors
  10. Amazon Sites -- 157 million unique visitors

Project breakdown[edit]

Almost all of these users (270 million) visited Wikipedia. In addition, comScore estimates the September 2008 audience for other projects:

  • Wiktionary -- 6.8 million unique visitors
  • Wikimedia Commons -- 4.5 million unique visitors
  • WikiBooks -- 3.3 million unique visitors
  • WikiQuote -- 2.3 million unique visitors
  • WikiSource -- 2.1 million unique visitors
  • WikiNews -- .6 million unique visitors
  • Wikiversity -- .3 million unique visitors
  • Wikispecies -- not meaningful

Language breakdown[edit]

comScore now tracks visitors to the different language versions of Wikipedia and estimates the September 2008 unique visitors worldwide:

  • English -- 141 million unique visitors
  • Japanese -- 26 million unique visitors
  • Spanish -- 25 million unique visitors
  • German -- 20 million unique visitors
  • French -- 16 million unique visitors
  • Portuguese -- 11 million unique visitors
  • Italian -- 8.6 million unique visitors
  • Russian -- 6.6 million unique visitors
  • Chinese languages -- 3.9 million unique visitors
  • Vietnamese -- 2.4 million unique visitors
  • Arabic -- 1.9 million unique visitors
  • Korean -- .8 million unique visitors
  • Indian languages -- .3 million unique visitors

Regional breakdown of reach[edit]

comScore estimates the percent of internet users who access one of our projects. Here's the breakdown for the different major regions that comScore tracks:

  • Worldwide – 28% reach
  • Latin America -- 40% reach
  • Europe – 36% reach
  • North America -- 35% reach
  • Middle East - Africa -- 27% reach
  • Asia Pacific -- 17% reach
    • India -- 20% reach
    • China – 1.6% reach

China, India language trends[edit]

comScore estimates the unique visitors to our sites from home and office users in China. Prior to August, there were too few UVs to be counted which suggests there were less than a half million. For August, comscore estimates we had 1.3 million visitors from China and for September it estimates we had 2.6 million visitors. Given that comScore does not track internet usage from public locations (e.g. internet cafes), this is likely undercounting overall activity from China but still is an increase since prior to the Olympics. Of the 2.6 million September visitors from China, comScore estimates 1.6 million visited one of the Chinese language wikipedias while 1.1 million visited the English Wikipedia.

For India, comScore estimates there were 6.0 million unique visitors to our sites. Of these, 5.9 million visited the English Wikipedia while just 0.2 million visited one of the different Indian language wikipedias.

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